One of the greatest words of all time in marketing is the word free. I learned this in a book, Tested Advertising Methods by John Caples. This book is a classic recommended by many gurus and was highly impactful as I grew my web design business.
We love free things. A drink from a friend. Free-shipping AND, even better, free-returns when buying shoes as offered by Zappos. Complimentary movies when … read on