Author Archive | Kenn Schroder

Coaching Website Mistake - Using Dropdown Menus

Coaching Website Mistake – Using Dropdown Menus

The harder you make your site to navigate the less time people spend time at it. That means lost traffic, lost clients, and lost sales.

One big frustration point is the dropdown menu. These are the menus that open up to reveal a sub-menu when you roll over them. Essentially, another menu “drops down”.

They are very sexy to designers and site owners because of the cool visual effect. And … read on

 
Blog - Coaching Website Mistake - Sliders Suck

Coaching Website Mistake – Sliders Suck

Sliders – not the mini bite-sized burgers that you’ll pay double for at posh places, but the really cool-looking effect of images sliding across your homepage (staple to almost all WordPress themes) – suck!

By suck, I mean they are poorly used by coaches to generate business on their site. The main reason they suck is that they take away control from visitors, requiring them to wait for content to … read on

 
Attracting Clients Online - The Enlightening Email Series

Attracting Clients Online – The Enlightening Email Series

If you want clients to be drawn to you through your website, you need to have some great trust-building, relationship-growing, and credibility-gaining stuff on it! One great tool for doing this is the enlightening email series.

In this article I will give you keys to using an email series to grow trust with prospects and further increase your expert coach image. And as you know, it’s the trusted expert that … read on

 
A Simple Traffic-Building Strategy if You’re Blogging and Using LinkedIn

A Simple Traffic-Building Strategy if You’re Blogging and Using LinkedIn

So you’ve decided to blog, or you’re already blogging but suck at being consistent about it. There’s a good chance that your resistance is due to the fact you have no idea who is getting your articles.

Let’s fix that!

In this article, I’ll share with you a simple strategy for getting your blogs out there and thus motivating you to be more active. You’ll clearly have a way to … read on

 
How to Write 10 Great Blogs Fast - The Mistakes Method

How to Write 10 Great Blogs Fast – The Mistakes Method

Blogging can be a struggle especially if you’re a new blogger getting off the ground. The whole technical process can be clunky, creative ideas can come infrequently, and making sure your article is focused on readers can be a stretch for newbies.

This friction can hurt your marketing efforts and hinder your ability to get new clients. Remember, good blog articles show you’re a pro and they get people to … read on

 
Why Your Website Can NOT Be a Client Machine and How It CAN

Why Your Website Can NOT Be a Client Machine and How It CAN

As you get lost in the marketing-madness and information-overload of the Internet, you’ll come across the idea of “getting clients from the web”.

You’ll hear phrases like “client machine” or “cash machine” and wonder if this is really possible.

The answer is yes and no. It’s both possible and impossible. The truth is hidden in the specifics of what they are talking about.

In this article, I will show you … read on

 
Chicken Scratch Testimonial Model for Selling Coaching

Chicken Scratch Testimonial Model for Selling Coaching

You want clients right? They want coaches! They want a coach who they believe will help them change their situation for the better.

Clients want to know that YOU can deliver. Yes, I know I know, you aren’t the one delivering – you empower THEM to deliver results. But clients don’t see it that way (until later)!

When you are working with them, yes, use your coaching techniques. But before … read on