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2 Website Notes on this 6-Figure Coaching Business Checklist

Thursday, May 27, 2010
Posted by Kenn in before you build, coaching niches

I recently spoke with Renée Hasseldine (founder of CoachNetwork) about coaching websites for earning a six-figure income.

We discussed many of the key components: building a list, giveaways, service offerings, and such. But what I want to comment on is a very handy freebee at her site, “The 13 Essentials Checklist for a 6-Figure Coaching Business.”

Continue reading: 2 Website Notes on this 6-Figure Coaching Business Checklist

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How to Back-Up Your Website (Protect Your Marketing)

Monday, May 24, 2010
Posted by Kenn in hmmm

Protect your marketing.

You should back your website on some regular basis, especially if you’re continually adding content.

Why?

Websites can get hacked. I have heard it.
Hosting companies can goof-up. I’ve been there.
You and/or your designer can goof-up. I’ve been there.

Continue reading: How to Back-Up Your Website (Protect Your Marketing)

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Coaching Mini-Sites for Making Money

Monday, May 17, 2010
Posted by Kenn in creating compelling content, growing your list

Blogs and business websites are great for building credibility, for getting search engine traffic, and for having central hub for your coaching business. And when done well, they can be very compelling for getting prospective clients and making money.

However, most coaches don’t do this very well – by far.

Whether you have a great website, or a lacking one, you can boost your business with mini-sites.

Mini-sites (similar to micro-sites, squeeze pages, landing pages, sales pages, slide pages) are small websites, often 1-pagers, that are designed to get visitors to perform one task, such as:

Getting someone give you their email address
Getting someone to buy a product
Getting someone to sign up for a service (coaching program)

You’ve seen them. They can feel very wordy, a bit salesy, and often long winded IF you’re NOT the person for whom this page was targeted.

BUT, and a huge BUT, if you are in the target market for this mini-site, then this wordy page will feel very compelling, very motivating, and stir up a lot of emotion in you.

Mini-sites can be very powerful.

In her book, Coaching Millions: Help More People, Make More Money, Live Your Ultimate Lifestyle(affiliate), Milana Leshinsky, highly successful mentor coach, talks about how she used mini-sites along with various other web strategies to grow her coaching business. This is a great book for coaches looking to make 6-7 figures.

Mini-sites work well due to less distraction – just one action on the page.

However, a mini-site is at the mercy of copy. Without compelling content, they won’t do much.

Some keys to successful mini-sites:

A headline that literally mesmerizes your visitor.
Great sales copy. Some basics for sales copy include: testimonials, benefit statements and handling resistances to taking action. To learn more, do a search: how to write a sales page
Use longer pages if you’re asking people for money. Shorter for asking for an email address.
Have only one call to action and spread it through the page so people can easily click when ready.
Target your mini site to a specific audience: ex. Real estate investors as opposed to “people who want change”
For building a list, be sure to give away juicy freebees.

So, for example, if you’re looking to build a big list of prospective clients, a good move for just about any coach, create a mini-site with a list of reasons why to signup, a gift (audio, video, or ebook), and an easy to access sign-up form.

Here’s a mini-site I use for building my email list:
http://www.websiteahas.com

Should you use mini-sites?

Probably so, but what were your goals again? Don’t want to build a list? Just a few clients on the side? An endless supply that pay well and passive income?

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A Snack in My Office and How it Fits into Marketing

Thursday, May 13, 2010
Posted by Kenn in hmmm

I’m in the middle of enhancing my Autoresponder Series component of my website program and I’m due for some eats.

meal1

(you may need to enable images if you’re getting this by email)

Noteworthy:

That is rose hips tea. I’m exploring its benefits and enjoyment.
You see mango, papaya and celery. Papaya is tasting better and better to me. At first, it was a bit bland.
Those little rocks are from the beach – Jones Beach. I’m a beach-lover.
That ear piece was working well with Skype. Something is amiss with the connection recently. Technology – heh!
On my screen you’ll see I’m working with one of my developer’s Mike (in the Philippines) using Skype.
Also on my screen, you’ll see a recent website I’m polishing up of a client who, interestingly, recently ran his second 100-mile ultra marathon.

Where does this kind of stuff fit into marketing?

The hands-down most powerful motivator that signs clients up is when clients feel you can help them reach their goals. Thus, content like this should not be on the frontline of your communications with your clients. It’s better left to be discovered on the background in case someone is digging. Many heavy duty marketers avoid this kind of stuff altogether.

What’s one personal type thing that you have on your site that may seem cool, but perhaps it shouldn’t be on the forefront?

What kind of stuff should you be putting on the forefront?

I’d love to hear. Please comment below.

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Two Ways to Get Coaching Clients: Buckets & Pipes

Monday, May 3, 2010
Posted by Kenn in before you build, getting people to your site

Remember the story about the buckets and pipes?

Here’s the essence of it …

bucket There was a village that needed water, and the nearest spring was quite a walking distance.

Carrying buckets took a lot of work. One person could carry 10 buckets full over five trips and then be tired.

Creating a pipeline would take a week or two to build, but once in place it could bring 30 buckets every day and only require maintenance of a few hours per week. Much, much better.

The same goes for getting coaching clients.

Here’s the bucket way (very simplified for example purposes):

Go to 3 networking events in a month (9 hours including commute time and getting dressed)
From each event, you walk away with three leads for total of nine (pretty good)
Of those nine, six lose interest or magically disappear (this is the reality)
You continue to follow up with the remaining three (say five hours of calls and interactions)
Of those three, one signs up as your client

That’s about 14 hours to get one client to sign up in a month. To get ten clients, that would be 140 hours over 10 months. And, those clients won’t stay with you forever. You’ll need to go replace them as they end coaching.

Here’s the pipeline way (again, very simplified):

Research and choose a group of people to work with
Creating web marketing systems for automated follow up with those people
Write articles, give talks, or attend network groups
Direct people to your web marketing systems
Out of the many come, the ones that really need help will call you

This may take 50 hours to get into place, but would only take 10 hours of work each month to keep going. And, a system like this can get you as many clients as you can handle.

Bucket method: 140 hours to get 10 clients. If you need 30 clients over a year, that’s 420 hours.

Pipeline method: 50 hours start-up plus 10 hours per month marketing for endless stream of clients. If you need 30 clients, then that’s 170 hours for the year.

Do you want a small handful of clients over the short term, or a big supply paying you well over the longer term? What are your goals?

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