Infographic to Quickly, Consistently Writing Engaging Blogs That People Love

Over the 10+ years blogging for myself, helping coaches blog as well (blogging for fun but also to bring traffic, clients and income) I’ve run into a host of challenges that this infographic is designed to hack down 😉

blog for traffic

You’re in luck if you’re a new-ish blogger, soon-to-be blogger, aspiring blogger or even a seasoned writer who …

  • wants to be consistent
  • wants to write engaging blogs
  • wants to build his/her coach image as an expert
  • wants to attract people from search engines
  • wants to blog faster (it’s taking too much time)
  • wants good topics to write about that people want to read

This 1-page printable infographic has checkboxes and quick tips for great blogging.

View Infographic

Or use  this link (right-click for PC users or cmd-click for Mac users)

What’s your #1 biggest frustration, worry, concern or question about blogging? Post below.

, ,

73 Responses to Infographic to Quickly, Consistently Writing Engaging Blogs That People Love

  1. Erica Tucci July 5, 2016 at 8:09 pm #

    One frustration that I have is how often should one blog? Once a week? Twice a week? More often? Less often?

    My websites are http://www.ericatucci.com, http://www.sarahsgiftseries.com and http://www.radiantsurvivor.com.

    Kenn, I am a life coach, but my focus has been on my children’s book series Sarah’s Gift that I started this year. I have been self publishing since 1998, but a traditional publisher has contacted me recently to take over the publishing of my series and possibly my other books. I am very excited about this.

    I always enjoy your e-newsletters and have purchased your guide. Maybe one day, I will be able to take advantage of your courses.

    • Kenn Schroder July 5, 2016 at 8:54 pm #

      THANKS! for sharing what’s in your head Erica.

      Questions jumping out of me are:
      What results do you want from blogging?
      How busy is life? Can you blog 2x per week?
      How fast do you do blogs? Are they easy to write/create?
      What results are you already getting?
      Are you new to blogging? Are they getting out on the Web or to your market?
      Which of your efforts are most important?
      How can we get fun, income, ease, speed all playing at the next level so results come quicker?

      All of these will impact frequency as well as where I’d put focus.

      Also, PASSION … book series, that does sound exciting.

      Thanks for the kind words about my newsletters.
      The traffic course (blogging as a basis) to build your image, grow list, and bring new potential clients would be the one you want. I may do in Aug/Sep.

      • Erica Tucci July 5, 2016 at 9:21 pm #

        Thanks Kenn for the questions. I will have to ponder them to see how my answers will help increase the effectiveness of my blog(s). I look forward to seeing the infograph.

        • Kenn Schroder July 6, 2016 at 3:57 pm #

          Also to add, I’ve found monthly to be just too long in between and weekly a great place to start – for learning. Even daily could be a great way rapidly create new writing habits.

          It does really depend on goals and situation, strengths, and resources, etc.

          Welcome, graphic about 2 weeks as I tailor it for optimal blogging ;

    • E.G. Sebastian August 2, 2016 at 7:15 pm #

      Erica, the more you blog, the more Search Engine “love” you generate (IF your blog posts are focused on a fairly narrow topic); ALSO, the more you blog, the more you’ll be perceived as the “go-to-guy” in your niche (as the site visitor browses your site, s/he’ll be blown away by the shear amount of content available on your site 🙂 ).

      With that said, I wouldn’t stress about it. If you can blog once a week… or once a month… OR once a day – you can set a schedule to blog, or just do it whenever you can. The key is to keep doing it. (ideally, though, yes, at least once a week; and multiple times a week when possible).

  2. Kym m Kennedy July 5, 2016 at 8:39 pm #

    My question. As I continue build my blog. What are some strategies to ensure I’m being of service to my readers.
    http://www.kym Kennedy.com
    Thank you.

    • Kenn Schroder July 5, 2016 at 8:57 pm #

      Awesome question Kym. Of course, the best questions are the ones we actually spew out.

      Strategies to ensure being of service? I’d suggest:

      1. Make a list of 20 pains/frustrations/worries they have. Brainstorm them. Ask them. And then write about them.

      2. Whoever responds at all (like, comment, reply, etc), ask them what they’d like to know more about.

      3. In short, Ask.

      If you can get a like button on your site/articles, that will help indicate responses.
      Also traffic stats can show pages viewed, time spent on them – a little technical tho.

      I expect you won’t be too surprised by this response.

      Any ideas coming to mind? If so, do tell.

  3. Lorna Stewart July 6, 2016 at 6:10 am #

    I don’t have a blog yet because my biggest concern is whether I’ll be able to be consistent with it once I start it. I love writing but don’t have a lot of time and I’m afraid I’ll drop the ball wiht a blog.

    • Kenn Schroder July 6, 2016 at 3:59 pm #

      Ahh … consistency. I’ve dropped the ball plenty of times. Picked it up too. 😉

      Question: How important is your blog? How will it fit into the bigger picture?

      May want to get an accountability partner. And perhaps make a promise to all your FB friends, you’re going to post something every Monday for 10 weeks straight. 😉

      (Also the traffic group I run could help, gets people blogging weekly for 10 weeks. Helps you find good topics. Get it done. Message me private if that might be something, considering a new group in Aug/Sep.)

      Thanks for posting your blog concern.

  4. Jette July 6, 2016 at 6:38 am #

    Hi Kenn.

    I am an eating psychology coach and I blog about how to let go of overeating, binge eating, emotional eating and weigh- and body image issues.

    My webpage is http://www.jetteuhre.dk/ (in danish).

    I think my biggest problem with blogging is perfectionism. I really want to find a good system for posting blogs and vlogs – like once a week – but I am afraid to promise my readers too much. I want all my blog posts to be really good, relevant and SEO optimized, so I always make it such a big project for myself.

    I want so hard to find a perfect “system” for blogging that I end up doing no blogging at all.

    My other problem is that I have a hard time narrowing down different blogging themes to different blogs. Whenever I start writing a blog about one narrow subject, I can’t help but infusing all other related subjects into it and suddenly my blogpost end up being not just about one small thing but about everything my business is about!

    Do you have any good tools to narrow down what you do in your business to many small bites of blogposts?

    Thanks/ Jette.

    • Kenn Schroder July 6, 2016 at 4:04 pm #

      Super!

      Finding the perfect system. What have you found to be flaws in systems out there?

      And yes, blogs that really should be books is a toughie! I’ve had that challenge before.

      If I can offer a tip, try to outline the big book, and then pull out ONE TIP and write about that tip with lots of detail. LIke hammering down one simple step or point.

      So basically your one blog that is getting to large becomes 10 blogs.

      Also, the mistakes method is a way to do a lot of posts at once:
      Mistakes Method

      Yes, perfectionism is good for targeting, but bad for actually getting there. Somehow embrace “good enough”. Oh, and a timer to get your blog done (I use 20 minutes) works.

      • Jette July 7, 2016 at 2:07 am #

        Thank you so much. Yes I have a big online course I am selling, and I guess I could actually look into that and just choose small bites of the course to blog about. And oh yes… I used the 20 min. writing before, and totally forgot about it. I will try to set a clock next time I am writing 🙂 Thanks for your tips, and look forward to see the infographic.

        • Kenn Schroder July 11, 2016 at 10:17 pm #

          Gluck with the course.

          I also used an accountability partner for years … both to proof writing, and to get it done timely. Worked like a charm.

          20 Minutes … that scares almost everyone I say it to … but then they start to blog better 😉

  5. Mary Patry July 6, 2016 at 7:16 am #

    Hi Ken,

    I am a management consultant by day (employee), a business coach by off hours and an aspiring blogger dreaming of sharing relevant and inspiring life and leadership lessons. I have a website – http://www.iteffectivity.com. It is stagnant as my current consulting employer would prefer that I not post to it. I walk a fine line as they know I coach, support my doing it as long as I don’t compete with their core business. I am also taking courses to obtain my coaching certification. And I am a wife and grandmother. Thank goodness for a retired supportive husband who picks up much of the household burden.

    Life is very busy, too busy. Sometimes I feel my time is not my own. If could make a living blogging it would enable me to build my coaching practice resulting in my ability to stop consulting.

    As the primary income provider, how might I find the confidence to make that switch?

    • Kenn Schroder July 6, 2016 at 4:07 pm #

      That fine line between the day job and the night job … if you narrow your coaching on a market or other niche, the fine line won’t be so fine – basically if you serve different markets, there’s no competition.

      Making a living blogging and coaching. That’s a winner. Glad you said that.

      If your clients came to you and asked, “Mary, how can I make the switch? Make the leap?” What might you suggest?

      When in the past had you “made a switch”? What made that happen? (I sense a well formed challenge would do the trick).

      And life is busy … you sound like me. I moan about that all the time 😉

  6. Rebecca July 6, 2016 at 7:47 am #

    Writing short, snappy titles that draw readers in can be a challenge. Do you write to the pain point or the resolution of the pain in the title?

    Just thinking about this as I prepare my earliest coaching blog.

  7. Mitzi Bockmann July 6, 2016 at 10:07 am #

    Hey Kenn

    So exciting that you are building this infographic.

    I am wondering how to best pick images to use with my blogs. I want to make sure that they are eye catching and relevant. Any thoughts?

    My website is http://www.letyourdreamsbegin.com

    Thanks!

    • Kenn Schroder July 6, 2016 at 4:10 pm #

      I think I’ll have you write that section of the accompany blogging quickstart guide. You’re a pro at that Mitzi.

      But I’d say
      (1) Visit Mitzi’s site, http://www.letyourdreamsbegin.com
      (2) Listen to your inner excite-o-meter when choosing an image
      (3) Don’t overthink it and just choose an image that matches your blog title (yes, make sure you got the title down first)
      (4) Use BigStockPhoto because they have tons of images, low cost and an easy to use site.

  8. annette cantu July 6, 2016 at 10:25 am #

    My biggest problem is that one blog takes me way too long. Need to do them faster.

    http://www.visionaryvirtualassistant.com/

    Thank you.

    • Kenn Schroder July 6, 2016 at 4:12 pm #

      Hi Annete. Thanks for sharing that.

      The biggest thing I have students in the traffic class I teach do, is set a timer for 20 minutes (or 30, you choose, but set a timer you must) and write their blog.

      Thanks for sharing that. The coming infographic will be a good checklist with elements to help you be time efficient.

  9. Astrid Davies July 6, 2016 at 12:42 pm #

    Hi Kenn

    I am really grateful I stumbled across your site and newsletters. I am building a website and your advice is brilliant (I am sorry I can’t afford the course right now, but I have told lots of colleagues about it …).

    My question: how do I keep my style authentic when I am targeting businesses but my natural writing style is quite chatty with some humour in there? There is a real tension for me between professional “suit speak” and really connecting with people on a visceral level. I am fine using NLP with professionals but for some reason blogging has been a real struggle. When you look at http://www.astriddaviesconsulting.com, you will see what I mean! Any insights welcome

    Looking forward to more great tips and expertise

    Thanks

    ALD

    • Kenn Schroder July 6, 2016 at 10:18 pm #

      Super great question. Very good one.

      I just today worked with a client who was trying to speak in away that wasn’t really her.

      She is more direct, but wise. SHe was trying to be more talky/fluffy. It kept her stuck for weeks, maybe months.

      If trying to write a certain way is stopping you from blogging at all, I’d really question that.

      The gurus I follow, the books I buy, the experts who resonate the most with me (and with large audiences) tend to have a conversation style. It’s so much easier to read.

      Plus, I think we love to be able to “feel” the author. If I were you, I’d write up two pages: one in suit speak, and one in a natural way. Run those two pages by 10 people in your market.

      That should settle the matter – and I think you’ll be pleasantly surprised.

      • Astrid Davies July 12, 2016 at 5:48 am #

        Fab thank you. Good to hear I am not alone …

  10. Rachel July 6, 2016 at 4:17 pm #

    My biggest problem is getting keywords to help with SEO and understanding the value of tags and categories.

    • Kenn Schroder July 6, 2016 at 6:30 pm #

      Thanks Rachel!

      Keywords … great. Going to suggest thinking of “phrases” of 3-4 words. Phrases around common challenges. Perhaps a live session, coffee and keywords is in order.

      Tags and categories, great, as they go right in line with keywords too.

      For categories think about macro level organizing for people to see what topics you cover and for tags think more along the lines of micro-level or keywords that help people find your material when searching on very specifics.

      I know a good example would help … so, as a biz coach your categories (topics) could be “setting goals” “staying accountable” “strategic planning” or “sales & marketing” and the tags for a specific article you write could be “smart” or “timeline” … as those words may be buzz words in your article.

      Think macro vs micro.

      Great questions. Thanks for sharing your blogging struggle … duly noted.

      Any other come to mind?

  11. Caroline July 6, 2016 at 4:47 pm #

    Hey Kenn,

    I appreciate you keeping me in the loop.

    About the coaching sites themselves:
    1. Do you have a tips-loaded step by step checklist?
    2. Do they offer an appointment taking tool?

    Regards,
    Caroline

    • Kenn Schroder July 6, 2016 at 10:10 pm #

      Hey Caroline, I wrote a guide that has my best tips:
      http://www.coachingsitesthatwork.com/guide

      Otherwise the teachings I offer are all around this blog.

      As for appointment taking software or tools … I’d do this manually until you have too many appointments to take.

      The harder thing to do is get people to say YES and pay you to coach them.

      Thanks for asking. If you struggle with blogging, please post your question about that here.

  12. Monica July 6, 2016 at 7:03 pm #

    Hi Kenn,
    Thanks for the information and newsletters – excellent!

    I’m a coach to Artists, Performers, Creatives and Entrepreneurs and a newbie blogger. My website is http://www.creativeedgecoaching.com.au.

    Can you point me in the direction of a book which outlines the blogging process? I’m particularly interested in learning more about how technology can support the ‘marketing’ of the blog.

    Thanks.
    Monica

    • Kenn Schroder July 6, 2016 at 10:12 pm #

      Your question is “how tech can support marketing a blog” … super question. Really good one. There are lots of ways to technically get your blog out there. I don’t have a one-stop for that, but it’s good that you asked about it.

      The infographic I’m creating isn’t going to have all of that stuff, but some of the few basics to do right away.

  13. Mary Franz July 6, 2016 at 8:32 pm #

    Kenn,

    What about posting blogs in LInkedIn or FB? Are there any dos or don’ts?

    Mary
    marycoaching.com

    • Kenn Schroder July 6, 2016 at 10:00 pm #

      Need more info on that Mary. But great question. Love it!

      When posting blogs to LinkedIn, there are many ways to do it: as a status, as a “post”, as a post to a group, and I think there’s the LinkedIn expert thingie I haven’t used or explored.

      I’d surely post a status update and make a post as it boosts your profile. In groups, have to see what the policy is on posting. But ideally, get into groups where ideal people are (as ideal as you can find).

  14. Kelly Slattery July 7, 2016 at 12:42 am #

    Hi Ken,
    WOW! in this thread you’ve answered questions I didn’t even know I had.
    You’ve responded to a number of challenges that I share with other readers – it takes me a long time to craft a post, I want to have images for pinning/pinterest, I’d like to be able to use my posts for LinkedIn, and I want to deliver content that people want to read & take action on.
    My website is a work in progress as I work through your guide: http://www.kellyslattery.com

    Aroha nui,
    Kelly

    • Kenn Schroder July 10, 2016 at 10:18 pm #

      Thanks for posting Kelly.

      Great to have your comments here.

      A long time to craft posts, I hear you. I used take forever, even span multiple days.

      Then I set a timer, 20 minutes. Game changed. Got better.

      If you can do fast blogs, you can certainly share them in various channels: pinterest, linkedin.

      As for great content … that comes from great titles … which come from the things your market would love to read about. No market? You probably have a market floating around you you could narrow in on.

  15. Catherine July 7, 2016 at 5:53 am #

    Hi Kenn

    I love your advice for coaching websites.

    My answers:

    1. Thinking of subjects to write about. Also how long should the post be?
    2. I haven’t yet.

    Thanks

    Catherine

    • Kenn Schroder July 10, 2016 at 10:15 pm #

      Length is a great question on blogs.

      I’d base the length on a few things including:
      1) Your natural writing style
      2) What you can complete timely
      3) Your intention for blogging – do you want to promise daily short tips that you get out in many social channels, or monthly massive learning pieces? Are you a busy mom working full-time who has 20 minutes to do her blog?

      As a baseline, I’d go for a blog each week, 500 ish words, you can draft up in 20 minutes or less (assuming normal typing speed) and take it from there.

      • Catherine July 11, 2016 at 3:50 am #

        Thanks Kenn, very helpful 🙂

  16. Claudia Crawley July 9, 2016 at 2:59 pm #

    Hi Kenn, great initiative. here are my challenges
    1. Blogging consistently. I’d love to do 1 a week.
    2. Writing a blog in a couple of hours – how can I do that?
    3. Coming up with great, interesting blogs that contain new insights that my target market will love.
    Many thanks.
    Claudia

  17. Stewart Walker July 10, 2016 at 1:20 pm #

    Hi Kenn, the one frustration I have is coming up with engaging content without repeating any of the messages in previous posts.

    My blog can be found here: http:\\shoshinselfdevlopme.ipage.com.

    I am currently studying my qualification to be a life coach and aim to start my practice before the winter. I find your site very interesting and useful with all the resources you have here.

    • Kenn Schroder July 10, 2016 at 10:12 pm #

      Hey Stewart. Thanks for sharing that.

      I’ve had that worry before.

      I think it’s ok to repeat your message – your core set of learnings as you write your blogs. But each blog should provide some uniqueness.

      Did you see the 10 blogs and mistakes method above? That’s one way to easily write a lot of great blogs that won’t repeat. Just be sure to make a separate in-depth blog for each mistake.

      Another idea is to dig deeper into a single subject or nuance instead of writing massive blogs that attempt to cover it all.

      Double check your website address there. It doesn’t work.

  18. Cristy July 11, 2016 at 1:10 pm #

    Hi, my question is what do with it once I post it to get more engagement. I share it out on social media with a link back to share their CTA. I have found that I get more views from my video blogs, too…can it all be videos?

    Thanks for sharing!

    • Kenn Schroder July 11, 2016 at 10:14 pm #

      Hey Cristy, great questions … When you say engagement, you mean comments, shares and likes?

      More engagement i’ve found to come from (1) more eyeballs (2) better topics (3) easier ways to engage (4) a writing style in which the readers can feel the author. I know, a general answer.

      There is no reason why your blog can’t be videos. If so, I’d also get a transcriber because textual content is great for search engines.

      But it’s a matter of what you’ll actually do, what will actually get results.

  19. Veronica Miller July 12, 2016 at 12:22 am #

    Hi Kenn,

    My main concern with blogging is less writing the blog, and more how to get the blog out to people so they see it.

    Eventually keeping up a flow of ideas to blog about might become a thing as well, but it’s not a problem at the minute.

    • Kenn Schroder July 12, 2016 at 11:24 pm #

      Great. Thanks for those Veronica.

      Getting blogs out there. That’s a great topic and challenge.

      There are general ways like posting it to Facebook or your LinkedIn profile or in article databases like Ezine Articles.

      Those are “ok” in my book. The Facebook and LinkedIn ones I’d like better because they go to people who are related to you.

      As for general places (another one is SelfGrowth.com), I like them less because they are general and the strategy for winning in those environments is more about submitting massive number of articles along with lots of keyword attention. And even so, search engines have caught on to abusers who write junk articles to get extra links.

      What I like are targeted locations to put your articles.

      If you blog on work stress and you get your blogs into magazines, publications, other blogs, or groups (like LinkedIn groups) which are about office life or work issues, that’s a great move.

      It does take work to find them and get access.

      (town/city/country)

  20. Kenn Schroder July 12, 2016 at 5:33 pm #

    I just updated the post above with a draft of the infographic. You can make out some of the secrets behind great blog articles. Scroll up.

  21. Dr. Jackie Black July 13, 2016 at 6:53 pm #

    Hi Kenn: My biggest challenge was getting engagement -getting people to comment, so we actually recently eliminated that feature on the blog.
    http://www.AskDrJackie.com

    LOVE your infographics. Do you design and produce them or outsource them? I’ve been thinking about out sourcing a few whiteboard explainer videos and a few infographics.

    Thank you for the opportunity to connect.

    Kind regards, Dr. Jackie

    • Kenn Schroder July 14, 2016 at 9:10 pm #

      Hi Dr. Jackie.

      Ok, yes commenting can be tough to get going. I’ve found the way to do it is to give people a great reason to comment – like I did in this post.

      A good question, a good freebie, hope for an answer.

      One thing I do with my blogging students is have them comment on each other’s posts so they get a feel for what it’s like to be on both ends of the blog/comment conversation.

      Infographics are fun. People love fun. One passion of my is mucking around with Photoshop and making fun(ny) intuitive visuals that teach. Really do love that. I don’t really sell or offer that service.

      Nice URL, nice site, nice tagline. You go!

  22. Eve Marks July 14, 2016 at 2:17 am #

    Wow Kenn! This has been so helpful, thank you. You’ve basically answered my questions in the comments above. I’m going to try the timer method. My blog address is https://goodmoodsblog.wordpress.com which I only started using recently as I have been sending my blog out using mailchimp for about 18 months every week. I’m a Healer and Life Coach.

    • Kenn Schroder July 14, 2016 at 9:12 pm #

      Hi Eve. What’s your biggest struggle? finding topics? Getting it written clearly? Overwriting?

  23. E.G. Sebastian July 15, 2016 at 11:14 am #

    Wow, Really Cool!

    I love it how you were able to simplfy it into 4 simple quadrants/checklists.

    I’ll probably be using this for years to come 🙂
    (with a few small tweaks, probably 🙂 )

    Thanks!

  24. Polly Humphreys July 16, 2016 at 11:35 am #

    I am going to be making changes to my website including tab placement….and then remaking Facebook for professional site. Been away from it for some time.

    Having the basics for blogging on Facebook would be great before I actually remake a Facebook site. Never before having blogged on Facebook, is there any difference with FB, than on website or blogging on LinkedIn? Thank you for your reply and for: Blog for Traffic print off.

    • Kenn Schroder July 17, 2016 at 4:49 pm #

      Hi Polly. Sounds like exciting marketing times for you ahead.

      Blogging on LI or FB or your own website has various pros and cons.

      I personally like blogging on my own site for my own credibility, search visibility (traffic direct to my site and sales funnel), and to serve my market. Then, share those blogs in other networks. If time and energy available, one could “contribute content” to those other places, and start seeing how to make that serve you (leads, traffic, sales).

      Different strategies, trying and testing to see what you can get to work.

      What excites you most about blogging Polly?

  25. Madeline July 16, 2016 at 7:34 pm #

    I don’t have a blog because my biggest concern is should I add it as a part of my wordpress website (www.exwsi.com) or make it a separate page. Another concern is will I be able to keep it interesting enough that people will read it.

    Thanks,

    • Kenn Schroder July 17, 2016 at 4:41 pm #

      Ahh … separate or not … if it’s the same market/content, I’d make it on the same site. Serve the market.

      Yes, the second part, committing, staying consistent, and keeping it interesting is an effort. Great if it can be fun, not too time consuming, an quick to get going, right? (Aim for that).

      Why are you considering blogging at all, Madeline?

  26. E.G. Sebastian August 2, 2016 at 7:16 pm #

    Kenn, that infographic is priceless!

    Thanks for creating it and sharing it 🙂

  27. Annie Meachem August 3, 2016 at 7:55 am #

    I read in one of your replies here that you recommend posting the blog on your website, then on LinkedIn, Facebook, and anywhere else you can find… which is what we’ve started doing with our articles about multiplying profits, posting them on the blog at http://www.angloindia.co.uk and also posting them on Dr Rakesh Chopra’s Linkedin profile.

    But I’ve also read recently that now Google doesn’t like duplicate content and will mark it down in searches; it wants unique content on every site. Does this mean that we should only use the article once, or make subtle changes so that it is subtly different everywhere it’s posted?

    • Kenn Schroder August 3, 2016 at 2:11 pm #

      I wouldn’t say one should post the same blog everywhere, but I would “alert” or “share” my content from my own site (original source of blog) via links, comments or yes, full reposting if it makes sense to fully repost.

      If your sole strategy is search engine rankings, surely watchout for over/duplicate posting the same content.

      If your strategy is to get clients, well a full second post somewhere where your market wants and needs that info and for which it will drive traffic to you … yes … great, go for it!

      Respect the environments, known your strategies and results aimed for … and serve the end user surely with your content. Google likes it when you serve the end user (and again, blatent posts, over posting, duplicate posting without regard to intention or medium … gets squirrely).

      So if after considering the above, it makes sense to you to fudge up your articles 10-20-30% to avoid penalties, then give it a go and see if it yields results.

      I’d generally avoid trickery, sneakery, or slipping by as those tactics, when abused enough will be learned and penalized. I’d opt for respecting the medium (FB, LI, etc) and serving the end user.

      • Annie Meachem August 4, 2016 at 6:52 am #

        Thanks for the reply, makes a lot of sense and has been very helpful. Had been approached by a supposed SEO expert who proposed taking our original articles on strategies for multiplying profits, then rewriting the same article in 5 different ways and reposting them within the same week – didn’t seem authentic to me, not in alignment with our principles. And surely the readers, even on Linkedin where people dip in and out, would spot the similarities? I felt that strategy would reduce our credibility rather than build our brand, so am glad of your response!

        Thanks for the great help you’re giving people on your site and blogs!

        • Kenn Schroder August 4, 2016 at 4:44 pm #

          That’s an interesting strategy.

          From a purely SEO standpoint, I can see where the value would come from having links out there.

          I’ve done quite a bit to tweak, finagle, or otherwise massage content to bring lots of traffic. I did all kinds of stuff.

          The results worked, for traffic. But quality of traffic, conversions, return on investment … not so great.

          Two thing I’m always reminded of is to (1) try things and learn (2) Google likes sites that serve people best (and rightfully so).

  28. Beate August 3, 2016 at 8:45 am #

    Thanks, Kenn, for sharing this infographic.

    My biggest challenge at the moment: I ran dry. After using up a lot of content that I had written earlier I am now struggling with getting back to writing. Lots of ideas, yet, I seem not to be able to get back to writing.

    I started my blog http://www.coachbeate.com/ about a year ago and was very enthusiastic, now I lost my mojo.

    • Kenn Schroder August 3, 2016 at 8:36 pm #

      No mojo sucks 😉

      Did you see the Mistakes Method article I posted? Great for article ideas.

      Also, do you survey or ask subscribers to tell you their biggest pains? Often I get writing ideas from them … basically just answering their pains.

  29. Lynn Friesth August 3, 2016 at 9:38 am #

    My top “stopper” is just getting started writing, I tend to keep overthinking what I am going to say

    • Kenn Schroder August 3, 2016 at 7:56 pm #

      Thanks for sharing that Lynn. If you look at the infographic above, you’ll see that I love (and highly recommend) coming up with a title first, which keeps you focused. And set a timer to get it done too 😉

  30. Rachel August 4, 2016 at 2:57 pm #

    Great infographic to remind us all how it’s done so easily.

  31. Cheri Meyer August 8, 2016 at 2:19 pm #

    Kenn, thanks for all of the information. I am just beginning and I am quite overwhelmed with the whole process of developing a website and blog. This infographic is very helpful as I am a visual learner. The skeleton of my page is at http://www.cmcoaching.net.

    • Kenn Schroder August 8, 2016 at 3:54 pm #

      Yeah. Overwhelming is a good word for it. Quite a bit to do and learn. Glad you posted here.

      To ease your woes, I’d advise to enjoy the learning journey. Somehow keep it simple, doable and again, fun. 😉

      My blog/site has all kinds of info about websites, so soak it up!

  32. Karen August 10, 2016 at 7:14 am #

    I am not sure where to start! I know a blog can be important to my business but I don’t know the first step! In the process of creating my website at http://www.strengthadvisors.com
    Thanks!

    • Kenn Schroder August 10, 2016 at 5:25 pm #

      The first step … that’s so great a question. I can answer that in all kinds of ways, and so I will.

      1. Start with whatever step you are WILLING to take.
      2. Start by writing a small blog.
      3. Start by getting clear on who you are writing to OR writing about.
      4. Start with the end in mind – what do you want to create here/
      5. What are biz results you want?
      6. What would be a very fun way to start blogging and how can you keep it simple?

      If we were on the phone, I’d start with asking about WHY you want to blog, get those specifics in order and then determine what, how, when, where you’ll blog.

      Ok … thanks for asking this as I’ll consider this question and its answer in the Secrets Behind the Blog For Traffic Infographic accompanying pdf.

  33. MaryLynne August 10, 2016 at 6:48 pm #

    Thanks so much for the great article Kenn.
    My website that is under construction and I would like to include blogging as a part of it is targeted to individuals with Multiple Sclerosis to both share with others and learn different ways how to live their Best Life given their Diagnosis.
    I am preparing to deliver my youngest to the college dorms next week and am ready to put more time and energy behind this passion that I’ve been living and learning for over the past 18+ years.
    I guess my question to you would be, where do I focus first? I have so much I want to share and incorporate to help others. How do I best start this process/project?
    ML

    • Kenn Schroder August 10, 2016 at 10:19 pm #

      You’re welcome. I like that MS focus.

      Where to focus first. I’d get your site up quickly, start blogging, and start finding places to get visible (so ms people can find you). A big tip is not to get overwhelmed … meaning avoid overthinking your site, avoid too many tech bells and whistles, and again, be sure to spend plenty of time on visibility strategies.

      I messaged you privately because I’m starting a group program Blog for Traffic that might be just what the doctor ordered.

      Also, staying consistent, ramping up your blogging skills, and making sure your content is engaging are top challenges many new bloggers face. Just a heads up.

      In the end, to repeat, what’s needed is good content out in front of the eyeballs of client sources.

      This help?

  34. Christian December 22, 2016 at 5:10 pm #

    My biggest problem is finding out what to focus on. There is so many options in the online marketing space. SEO, social media, PPC, guest blogging an so on. Would be nice to know what to focus on in the beginning of the online blog/entrepreneur journey, and what to save for later.

    My site is http://fitnessformularen.dk where i help women lose weight without giving up their favorit foods.

    Thanks, love your site.

    And another thing: Are there any differences i should know about when working in a small country (Denmark) with low competition and few people and light years behind the international market with so much higher barriers?

    • Kenn Schroder December 22, 2016 at 6:58 pm #

      Great to have you here Christian …

      Where to focus is such a great and hard yet simple question.

      I think more specificity about what you want to accomplish might help.

      Often simple questions like “what will make me happy” really are tough questions because they are so vague.

      As I try to respond to this comment, I find way too many ideas and questions come up to help find a good starting space, including …

      * Which approaches will lead to better traffic?
      * Can a local live approach result in faster clients (got a big network already in your area?)
      * What are you good at? Ads? Content? In-person charm?
      * Is 10 paying clients your main goal? Or perhaps a big list from online and a few new leads from an automated email because you want a mobile coaching biz?

      Often just getting paying 1-1 coaching clients however possible is a great first place to begin as a goal because it will get you $$ and market intelligence.