Coaching Sites That Work Client-Attracting Websites for Coaches Tue, 09 Jan 2018 20:10:13 +0000 en-US hourly 1 21870670 Goofy Headpiece and Write Easier to Attract Great Clients Mon, 08 Jan 2018 00:07:42 +0000 About 17 years ago when I left my corporate commuter life, I embraced my childhood passion of “creating on computers”. Instead of “working for the man”, I had the dream of being able to do WHAT I want, WHEN I want and get paid well doing it.

That dream came true in various ways over time and now I’m able to use that flexibility to enjoy precious moments in special places around the world – like this one.

Below is a picture of me, my special lady, and relatives stopping along our Christmas Day walk on the promenade of the art-deco coastal town of Napier, New Zealand – plus goofy head adornment (for my fellow New Yorkers, you may be surprised that on the Southern Hemisphere, Santa struts in speedos because it’s summer time).

Napier Holiday Pic

(Napier is super interesting. From Wikipedia, It’s a popular tourist city with a unique concentration of 1930s Art Deco architecture, built after much of the city was razed in the 1931 Hawke’s Bay earthquakeMore about Napier’s story.)

I’m at a cafe attached to a hot pool spa on a Sunday morning, the last day of 2017, before our walk up Te Mata Peak with friends, writing you these tips – getting a little work done and helping you along.

Now the future and online is everything. The world is at your finger tips and designing a lifestyle business that allows you do the work you’re good at from anywhere and at anytime is soon to be commonplace (provided it’s not hands-on like massage therapy, but even then, a little ingenuity could get it to work).

It’s great to have lifestyle flexibility and do the work I’m good at so that the two can jive together in a more meaningful way. You should have that too as a coach.

But as you may suspect, the proving grounds will be in your ability to attract plenty of (good) paying clients – which leads us to a big tip for great writing that draws in those ideal clients.

Often, when I sign a new client, or take on a new student or connect with someone who has read my blog, they mention something about “who I am” that drew them to me.

I’ve found, and probably you have too, that my best clients are folks I jive with in a deep way. We are birds of a feather, so to speak. We share many of the same values and beliefs and ethics.

It’s that deeper, meaningful stuff which surfaces in your writing when you are authentically you.

And so, my big tip in this post is let go of any need to be smart, a know it all, or any other stress-inducing, forced style of writing, and relax into the deeper being that is Y, O, U.

I know it sound so cliché, but, I’m giving you permission to “be yourself” when you write, but …

You can “be you” when you write, but I’m NOT allowing you to blab on aimlessly.

Your writing should be intentional, purposeful, with some structure to make it effective.

Think of writing content like growing a garden.

We ARE NOT watering the ground for random content weeds to sprout. Rather, we ARE preparing fertile soil for beautiful writing to flower – writing that serve our visitors and leads them to contacting us for help.

I am absolutely FOR good tools such as templates, guides, apps, models, and formulas to support the writing of your web pages, emails and all online content.

But, be sure to use those as tools while you infuse a good, powerful dose of Y O U (your personality, insights, quirkiness and all) as you create content.

Here are three solid reasons to “let out” your true self, the talented coach who aims to serve …

1. When it comes from the heart, it reaches the heart. 

Writing from that deeper place of warm connection travels much further than just the brain of your reader.

It goes to their hearts, where feelings arise and energy builds. This moves them. It moves them towards contacting you to discuss coaching.

2. It’s easier to be yourself than to be someone else.

It’s not always easy to write content for your website.

I’ve hit many sticky spots over the years especially when blogging.

Whenever I’ve “tried to be a better writer”, I find I struggle and fail.

But when I settle into my relaxed, easy, normal self, writing is immensely easier. The same is true for every coach or client I’ve worked with.

It becomes as easy as texting your best friend.

3. It’s so much easier for your visitors to read and understand your writing when it’s sourced in your true self. 

When you write in your own style, be it long-winded smart speak, short quippy stuff, or bubbling with enthusiasm, your recipients can settle into your personality and follow your words with ease.

Just think about the last new person you met. Doesn’t it take some time to warm up, get a sense of who they are so that you can really understand (feel) them?

Being yourself gives people a real human they can “get” and it makes reading easy and enjoyable.

Let me end 2018 with a shot of Te Mata Peak

On the last day of 2018, we went up Te Mata Peak for a gorgeous view of the surroundings, and caught an exciting view of hang gliders soaring the area.

te mata peak dec 21 2017

To sum it up, be yourself when writing website content and use tools, formulas, or templates to give it a structure.

It’ll be easier to write content, visitors will enjoy your website more, and you’ll connect deeper with people – and great clients will reach out to you for coaching.

If crafting your website content is giving you grief, you may want to nab a copy of The Coaching Website Guide to make your website into a client-attracting machine.

Happy holidays! Happy new year! Make it good one.

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100 Ideas for a Fascinating Freebie Wed, 03 Jan 2018 21:38:23 +0000 A great freebie (giveaway) at your website does all kinds of good for your coaching business.

It :

  • Builds your credibility
  • It drives people to your website (there’s a good reason to go there other than your begging for them to “check you out”)
  • It can generate leads when you put calls to action in there
  • It builds trust

Essentially, it gives people a good taste of what you’re about while delivering valuable content to them.

A checklist type of freebie is fabulous because it is :

  • easy to make
  • easy for people to consume (download, read, print, use)
  • super valuable if the content is well chosen

And so, one great move for your website’s freebie is creating some sort of checklist like these:

  • 10 Point Health Checklist : Are you doing the basics for great health?
  • The Before You Build Website Checklist – 16 Things to Have in Place
  • 12 Fight-Starter Words to Avoid, If You Want Good Communication in Your Relationship

In my recent messings with, a great place to find new words, I looked up words related to “checklist”.

I got a big list. Here it is :

freebie ideas for coaching website

As you can see, there’s a LOT!

Depending on your area of coaching, you could find words that suit.

Here are two quick ideas that come to mind:

  • Profit Tool Kit for Construction Businesses – A List of Must-Have Tools
  • Relationship Reminders List – 10 Little Things That Keep Your Woman Happy

Are any ideas coming to mind for you?

Share it below. I’d love to hear.

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Why 93 Percent of Coaching Websites Fail – A Visual Tip and 7 Quickies Mon, 18 Dec 2017 04:25:37 +0000 7 percent of coach websites fail

Did I get your attention with this blog post’s title?

Good, because that’s one reason many coaching websites fail – they are unable to get attention. It’s probably THE NUMBER ONE reason they fail.

A quick note: I’m updating The Coaching Website Guide to version 3. The release will be in January 2018.

You can actually get version 2 right now and version 3 will automatically come by email when you use this code advanced25 on the guide details page here AND, you’ll save 25%.

A little pre-release treat for you.

On to some tips …

In this post: (1) A visual design tip and (2) 7 reasons for website failure.

First the design tip …

When considering visuals for your website, the basic rule is to make sure your visuals, photos, images SUPPORT the content.

Don’t just add images (especially cheesy stocky, typical, overused ones) to try to bolster your website content.

Instead, think “communicate”

How can you use visuals, photos, graphics, images or anything to help deliver your written content?

I often see coaches stuff a sliding carousel of images onto their home page in an attempt to make it “interesting”. While they often use very nice stock photography, the visuals don’t communicate much more. They often don’t relate to the wording either.

Not good.

In short, the content should engage, teach, an inspire while the visuals multiply that message. Just like the pie chart graphic at the top of this post, supporting the message that most coaching websites fail – which we’ll get into in the next section.

Visuals are awesome for coaching websites because they help you teach things, they engage people, and they can raise awareness. And clients are drawn to coaches who position at educators.

So use them wisely.

Secondly, here are the 7 reasons that coaching websites fail …

What do I mean by fail?

For most coaches, simply securing paying clients, 1-on-1 personal clients, is the main goal. And these coaches want their websites to help generate the leads.

So by failure, I mean, their websites don’t bring those new contacts.

Here are the reasons …

1. Like I said above, the website doesn’t hold attention.

This often means that the home page, or blog pages or whatever page someone lands on (called landing page) is unable to get that person excited to explore your website.

If people don’t dig into your content, they won’t see how great a coach you are and they won’t contact you.

To resolve this, try asking yourself, What is my website visitor most interested in? How can I make my pages speak to that?

2. The contact form doesn’t work.

You may be surprised to find that your website’s contact form isn’t working for some reason or other – often a technical hiccup.

It happens often enough.

Be sure to test out your form and make sure you do so at least on a monthly basis.

3. Your invitation is weak.

If you want people to contact you for coaching, your invitation for a free consultation must juicy.

Indicate the some value (like a digital gift or specific outcomes to be gained) for actually taking you up on that phone call because

  • it can be scary to contact you, a complete stranger who is likely to try to sell them on a coaching package, and
  • it also require time to show up to the call – and time is money.

Free consultations are good, when they are seen as valuable.

Here are 5 ways to get more of these free session requests.

4. Your free session invitation must be highly visible on your website.

Your free consultation request can’t be buried at the bottom of your About Me Page. It needs to be prominent.

If you’re a new coach with a new website, I suggest you include your free offer in the main menu as well as in body copy throughout your website.

Make sure people know you’re offering these consultations otherwise they might not realize you actually work with clients.

5. Your website is slow.

You should test your website on mobile devices and on various browsers to make sure it opens quickly.

Have your friend test it out too because your browser may already have some of the big files downloaded, and first-time visitors (most of your traffic) will have to download more things to see your pages.

Also, this is vital on slower connections, like mobile devices as well as people overseas who may be a bit further away.

Try using for regular testing too. They offer a free test you can setup to automatically run.

6. The content is boring.

In order to generate leads with your website, the content needs to be exciting.

Some things that help with it include:

  • Discussing the pains your clients face
  • Talking about bright, beautiful futures that are possible
  • Sharing stories of success
  • Showcasing your methods that work (in simple terms please)
  • Offering handy, educational articles

Here’s more to help you avoid being boring on your website.

7. You’ve got no visitors.

This problem is common and coaches don’t realize it’s an issue until they dig into their website statistics.

Sadly, putting up a website is not like an ad in the paper which comes with a readership. Nor is like a shop in the mall which has foot traffic.

Your website is more like a cabin in the woods – no one know it’s there until you clear a path to it.

And there’s a lot you can do to build traffic.

I like search engines, blogging, and social media because with a little strategy, some basic word smithing, you can quickly create content that makes you look like a seasoned pro and brings you traffic for a long time into the future.

Lately, I see a lot lately about Facebook Ads, which can be great because of the ability to target folks.

Regardless, you’ll need to make an effort to bring people to your website.

So, how will you avoid having a website in the 93% that fail?

If you’re about to build your website or have one that isn’t working, how will you avoid falling into the 93% of websites that don’t work? Love to hear your ideas. Just post below.

And remember, you can save 25% off the upcoming version of The Coaching Website Guide using the code advanced25 over on this page: The Coaching Website Guide.

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My Story and Making Magical Websites Tue, 28 Nov 2017 23:26:50 +0000 I’ve just drafted a new section to add to the front of The Coaching Site Guide which I’m now updating for January 2018.

(You can get a copy of it now and get the new release automatically by email in January. If you do advanced buy it, use  code: advanced25 to save 25% off.)

Just this morning, I added in a short My Story section to the beginning to connect with readers, entertain them, inspire and educate.

It’s a fun little read.

Enjoy …

My Little Secret

Back in 2001, when I left the corporate world, I wanted to pursue my childhood passion of creating on computers.

I was tired of the office life, commuting, soul-less work and all that jazz.

But, being in business for myself (with some basic skills training) was a bit scary.

I knew I’d work hard for my clients, deliver great results, and make customers happy.

But, finding and getting those clients was foreign to me.

I was scared to get out there and tell people what I did for worry of being judged, doing bad work, and fear of failure – I’d have to to tell family and friends I left my high-paying corporate job and now earn peanuts – Yipes!

And so, to get work, I want a website that would make me look credible, professional. I wanted a website that showcased my talents in the highest light so that when a potential clients arrived, they’d be impressed and contact me, eager to hire me.

But it didn’t go that way for many years – about 7.

I earned a very low income and had to use up my savings to pay for the basics: rent, food, and clothing. I  started accruing credit card debt too.

It did get messy.

At one low, stressful point, I ran into a curious little book on sales and marketing and made a few gutsy moves.

With that book in hand and upon revisiting all of the business advice I’ve been given (which I pridefully ignored with the idea that I’m smart enough to figure things out), I restructured my marketing from the perspective of the client.

I tailored everything to speak to the client’s interests, desires and needs.

This was mostly centered on my website – my main marketing tool.

And then magic happened …

Then, magic Happened

After the brave move of restructuring my business from the client’s perspective, I was able to generate 10,000 dollars from 3 new clients in a single week while abroad visiting my girlfriend in Paris.

paris web design office

I was able to travel because my father worked for a major airline, making tickets cheap,  accommodations were covered by my girlfriend, and I could save on rent in New York City. This trip actually saved me money.

But having that week of success and the extra cash was awesome, beautiful, exciting, reassuring and a tear-jerking, tremendous relief.

From then on, I averaged a dozen new leads each month.

The success was due to getting my website to convert. It was was all about “designing it for the client. “

It sounds stupidly simple, but from my own experience and reviewing over 1,000 coach websites, it’s difficult to do.

But, I applied the learnings from this aha moment to the websites I built for my clients who are coaches, just like you. And it was no surprise that it worked for them as well. These coaches were getting more and more clients, especially via the Web.

In fact, I think the design for the client approach is even more vital for coaches than web designer because “coaching” is this invisible, amorphous thing.

There’s a lot more to the story. More for another day. For now, let’s just take this wisdom and design a website for your clients so you can confidently get out the and start generating new client leads.

So you can go live in your dream location, run your coaching business online and earn an income as a paid coach!  Or maybe just work from a cafe, have time flexibility and enjoy being a coach?

Perhaps the day will come when I get to hear more about your dreams.


If you want to read a longer version, visit the full page here, My Story.

Again, use the code: advanced25 to save 25% off the new version of the guide, coming out in January 2018.

What’s your story? Post below.

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Make Great Titles for Ebooks, Blogs and More with OneLook Mon, 27 Nov 2017 20:52:02 +0000 make great titles with onelook

I was recently directed to a sweet resource for finding great words called OneLook.

OneLook’s tagline is “dictionary search”. 

You can look up definitions, related words, words that start with certain letters and more.

Here’s a screenshot of the simple, minimal but functional home page (love it!)

OneLook is great for titles

OneLook is ultra handy for crafting juicy, exciting, attractive titles for things like blogs, books and articles.

If you know me, I’m big into titling things.

Articles, emails and books and basically any digital asset you may use in the marketing of your coaching business should have a good title.

Titles get attention and get people to dig further.

Titles are vitals for marketing.

A quick way to learn the 2 keys to a title that gets people to click is Santa’s MV Technique.

And while you tweak your titles, use OneLook to find related words.

Here’s an example for a checklist.

A smart move for a freebie is creating a checklist.

(There are many types of freebies and how to structure them is important as well. I talk about them in The Coaching Site Guide. But a simple checklist is often a good move.)

So if we look up, say, checklist in OneLook, we get these possibilities.

related to checklist

And so, quickly grabbing a few words from this list, you could come up with ideas for your freebie like:

  • Kickstart Your Day ToDo’s (perhaps you are a business/productivity coach and you have a simple 5-minute activity to help someone get productive early in the morning)
  • Healthy Meal Audit (it could be that you are a health coach for accountants or legal professionals and want to help them make decisions on how to construct good meals)
  • Positive Partner Primer (maybe you’re a relationship coach who works with couples on creating good communication that builds their loving bonds)

As you can see, all of these can be simple checklists for things to go over to help someone in a small, but vital way.

If you’re more general of a life coach, then it could be simply something like Positive Attitude Checklist – a simple way to check in on yourself and measure your positivity level and then quickly make adjustments to boost your mojo.

I used OneLook for the new tagline for The Coaching Site Guide.

I’m currently updating The Coaching Website Guide and I wanted to tweak the tagline.

And so I went to OneLook and put in the word “guide” to find more related terms.

Here area bunch of “related terms” that came up …

terms related to guide

And after using OneLook and talking to past book buyers, the word blueprint made it to the new tagline.

The old tagline was …

Build an expert presence, grow a loyal following, and attract new clients.

The new one is …

A simple blueprint to create compelling content, attract ideal clients, and generate new leads.

It was great to have a few ideas and run them by my market to find the ideal one. It gives me confidence about the title – knowing folks will be drawn to it.

That’s actually worth highlighting: run your titles by your market (as a test) to hone it.

Give OneLook a try on your next info asset.

Be it an ebook, a checklist, a giveaway or pdf of some sort, be sure to muck around with OneLook to find words to make your titles sing.

And if you are struggle with content creation and you want your website to bring you new client leads, you may want to get a copy of The Coaching Site Guide to help you along.

Used OneLook? Got another handy word-smithing tool? Post your comment below.

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The Ultimate Guide to Setting Up Your Coaching Website on WordPress Sun, 26 Nov 2017 20:28:59 +0000 Set Up Coaching Website on WordPress

By the end of this guide, you’ll have the technical leg-work of setting up your coaching website, on WordPress (the self-hosted kind which I’ll talk about later on), done.

You’ll be in a position to start developing content, adding your theme, and growing your website. More specifically:

  • you’ll have your WordPress website set up
  • you’ll have your domain name and hosting set up on your own branded domain name
  • you’ll become aware of key things to consider and the implications
  • you’ll get my best recommendations for how to go
  • you’ll be able to start creating content, and publishing to the world
  • you’ll get some advice and ideas of where to go next

Get a coffee and give yourself an hour or two to work through this.

Before we begin …

Just a few notes before we get our hands dirty …

It’s a good move to be clear on these before setting up your website:

1. Your business goals.

Do you want new clients? To simply build a following? To give 10 talks locally? What income? Whatever your first major goal, say 2,3 or 6 months out, get clear about it because you’ll want your website to support that. The clearer you can get, the better you’ll be able to make decisions about your website.

For many, it’ll be getting new paying clients, enough to earn a good income while working 1-on-1 with clients. That’s a great place to get to as your first goal, in say 3-6 months, depending on how much time you have to get things going.

2. Who it is you want to serve.

You can call this your market, your avatar, your niche or my favorite phrase, a persona.

Include with your specifics about your ideal client, the challenge you’re helping them overcome whether that’s specific, vague or what not. People will reach out to coaches and spend money if they think believe you can help them. And that means overcoming challenges and building dreams.

If it’s not very clear who you work with or you have “multiple niches” so to speak, then your content will be a bit more general. You can certainly succeed without a niche. I’ve seen it. But I’ve found being specific brings many advantages.

Later on (after completing this website setup guide) as you create content, structure pages and add new functionality, you may want to use The Coaching Site Guide.

It’s is an in-depth manual I wrote for coaches because so many of them build websites that never bring a single client. It’s a guide for structuring your website to attract great clients and generate leads. While it’s not necessary now, it’ll help in the bigger picture of getting clients.

Technical steps will change over time.

So I will explain how things are done and give you some specific steps or links to follow – BUT those may change slightly over time. So do post your questions below or notify me if something got confusing or broken. Again, I’ll aim to create this guide to serve you without having to point to every last specific click.

Why WordPress for your coaching website?

There are many technologies out there for getting a website up online. And to stay on top of them all would be a full-time job and I bet there are other gurus out there who do just that.

My schtick is keeping focused on creating websites for coaches that attract clients (bring qualified traffic, build instant credibility, generate hot leads) and so I’m more concerned about speed of getting online, effectiveness of content, selling, converting visitors to leads, so you can get to 10 ongoing paying clients fast.

And I’m a techie/designer/teacher/adventurer at heart. And so, to realize those goals, I only need to know what I know.

So, with that background, I recommend highly WordPress for your coaching website.

Why use WordPress for coaching websites:

  • Create Content – you can quickly and easily publish content
  • Speed of Content – you can get your content around the web fast with WordPress – socially, search engines, email and more
  • Great Design – the themes and the authors who make them get better, slicker, smarter, fast
  • Solid technology – also the code and the developer who support WordPress are geniuses

Again, remember, my aim is creating website that bring you clients, and so that comes down to getting content in front of your dream clients, impressing them with your words, and then directing them to get in touch with you for coaching. And if you do a good job of it, those leads will be eager to work with you.

What a self-hosted WordPress setup means …

self-hosted setup of WordPress simply means we will install WordPress on your own hosting account (also referred to as web server) as opposed to creating a free account (with ads, limited in other ways as well) over at

This gives you a lot of control over your website which is great for branding, flexibility and functionality.

If you want to geek out on detail, then learn more about it here self-hosted WordPress. Otherwise, keep speed, and continue on.

A self-hosted WordPress setup can be set up super fast – 30 minutes.

(The many of the links below use my affiliate links for services that I love, that I use with clients and students. Thanks for clicking them.)

Ready to dive into the deep waters of the Web? It’s a ton of fun. And if you get stuck or have questions, just post down below in the comments.

Step 1. Find the Perfect Domain Name for Your Coaching Website

If you don’t have a domain name yet, you’ll need to brainstorm a good one, check if it’s available and register it at a domain registrar like GoDaddy or since you’re planning to build right away, I suggest you get both your domain name and hosting over at BlueHost.

There are three ways to choose a domain names that I’ve found best:

Approach One – Use your name for your domain name.

This approach will brand you, which makes many things easier – especially if your niche/market isn’t clear and you want to let it unfold (very common).

For example,


Approach Two – Use the word coach or coaching in your domain name.

This approach tells what you do and they love that.

For example,


Approach Three – Use your market’s desires in your domain name.

I love this approach because it aligns your website and business to your market’s needs and wishes – that’s incredibly attention-grabbing.

For example,


You could also mix and match these ideas.

You could mix your name, the word coaching and desires of your market into your domain name to find something powerful, special and unique.

For example,


Take time to brainstorm to find an awesome domain name. Do this …

While available domain names are becoming rarer, and cool names are becoming more expensive, I know that with a little word smithing, you can find a winner.

Go get a big coffee, sit by a window with a long distance view (opens the mind) and start making lists of the traits, situations, challenges, worries, desires of your ideal kind of client.

Some questions to help get those mental cogs a spinning:

  • In the last 5-10 of clients you’ve had, who were the best?
  • What common challenges do they face?
  • What do they wish for?
  • What do they want in the bigger picture of life/health/work?
  • What do they fear?

See if you can fill a page with ideas, using small print.

And then use (or if you plan on getting hosting there, which I recommend) to see if your name is available.

Consider 3, 4 or even 5 word long domain names. They are awesome.

Longer domain names are great because they are more likely to be available and they give you more words for creating a powerful message.

For example,


What to do with keywords

In short, for most, I wouldn’t worry about them.

If, however, you can quickly figure out which keywords are ideal for you and it doesn’t make your domain name excessively long, ugly, or confusing, then go for it.

I would NOT rely on keywords to make or break my business.

You can certainly reach your goals without them, which for many coaches is simply to build credibility, look professional, and attract an ongoing 5-10 paying clients.

And the fuss, the results, and the work involved in worrying about keywords is probably not your cup of tea. You can find better, funner, easier ways to succeed.

Here’s a handy article to further hone in on a winner …

10 Keys to a Catchy Coaching Domain Name

Decide and then do it.

Remember, you can think forever, brainstorm forever and plan forever.

But nothing happens (outside of your head) until you fire the trigger, get the name, get your site up and share it with the world.

So, once you’ve got your winner, refill that coffee mug because next we will register your domain name and get hosting.

Step 2: Buy your domain name and hosting

Here are 3 situations you may be in and what to do about them to secure your domain name and hosting. They are …

Situation 1. You bought hosting but have NOT registered your domain name

In this case, if possible, register (buy) your domain name with your current hosting provider.

It’s great and easier to have both your domain name and hosting service by the same company.

If they don’t offer domain name registration (rare situations), then go ahead and register it at and avoid all their offers while you complete your order.

Situation 2. You bought your domain name and need to get hosting …

I love having my domain names and hosting at the same place. The support and simplicity is well worth it.

So, if your domain name registration company also offers hosting, consider hosting with them.

Choose a low-cost, simple plan that permits you to install WordPress.

You may see advice to “get the right host” and it can be overwhelming to research. Much of that advice is for bigger websites with bigger needs like e-commerce websites or websites with a ton of traffic.

Your coaching website won’t be very complex, so the simplest of hosting from a reputable provider will do the trick.

If, in the future, as your business grows, hosting issues arise like slow speeds or too many outages, you can revisit this matter.

Situation 3. You don’t have both your domain name and hosting … 

In this case, simply get both at BlueHost (I recommend) or if you have another recommended provider like GoDaddy or other, surely use them.

Having both in one place is ideal to keep things simple and avoid tech headaches.

If you do go the BlueHost approach and get both your name and hosting there, then you’re in luck big time because you get a super handy video to follow below.

Step 3: Install WordPress on BlueHost (or your provider)

If you buy your domain name and get hosting at BlueHost, here’s a handy video. 

If you were in situation 3 above and chose BlueHost then watch this video that walks you through setting up all the tech stuff.

Be sure to click to full screen and I apologize for the annoying clicking sound that got in there.

If you are NOT using BlueHost, then …

Since each host company needs to update and enhance their technology, the best way to install WordPress is to follow their most current instructions.

Hunt down that info.

Do not hesitate to call them if you struggle to find it or get stuck following it. Don’t waste your time.

Here are some of the popular hosting providers and their WordPress Setup documents.

BueHost – Again, remember you can use the video above to go from start to finish to buy your domain name, hosting and install WordPress. GO up to the video. But if you want their instructions for more detail, go here.

GoDaddy – You already bought your hosting and domain name at GoDaddy. Now follow this: Install WordPress. If your domain name is registered elsewhere, then I recommend you call GoDaddy and ask them to help you. The support phone number is right at the top of their website. The support is good.

HostGator – I wish they would update their website to something more modern. Here’s their How to Install WordPress instructions.

DreamHost – Their WordPress Installation instructions.

At this point, you can go complete the installation, and then come back for the WordPress videos below.

Step 4: Log into your freshly installed WordPress website.

To log into your website, once the installation is done, you simply go to the website’s address and add “/wp-admin” to the end.

login to wordpress

Step 5: Have a play inside.

Here are two videos from the course, Client-Attracting Websites, to get you familiar with WordPress.

Video 1 of 2: A quick overview of what’s inside WordPress

Video 2 of 2: More play around inside WordPress.

In this video, we will install a theme, edit some content, and mess around with the menu.

Step 6. Post your new website address below!

You should do it because you’ll get search engine brownie points – meaning your website will get a small boost when related to the term “coaching”, thus helping it get found when people search on terms like “life coach” “business coach” or “career coach”.

And I’ll know that another coach is up online and out there growing their business.

Where to next, Kenn?

If you gotten this far, then a big congratulations on taking action. Sweet!

You’ve now gotten your domain name registered, your hosting account setup, and WordPress going.

You’re now ready to take over the world!

Here are a handful of things you can focus on next …

1. Plan for great content 

In particular, here are 6 Big Questions Every Coach’s Website Should Answer. Be sure your website content answers those.

I suggest you begin by creating a sitemap (an outline) of the pages, purposes, content, and calls-to-action you want in your website.

Be sure to think about how the various elements of your website will strategically turn visitors into new client leads.

One model for a client-attracting website, the expert website, I discuss in The Coaching Site GuideThat guide has been incredibly handy for many coaches. Have a look at it.

2. Find a great theme design

A great theme has a modern design which means it’s visually appealing, well supported, and mobile.

I love the Divi theme by Elegant Themes for it’s ease of use and ability to quickly setup stunning pages.

A free theme I used for the Life Coach Website Project (a fun little group website design effort) is the Thoughts theme by WPExplorer. It’s crisp and clean with no caffeine.

You can also read more about the Top WordPress Themes for Coaching Websites for more ideas.

3. Be daring and choose a launch date

While you have WordPress freshly installed, your website is definitely not ready for the world because you need to add visuals, content, and functionality.

Getting the work done is a big challenge for many. Many coaches fail to launch due to procrastination, shiny-object syndrome, and writer’s block.

The move to make is to choose a gutsy launch date. Use the launch time estimator to help.

4. Create a welcome video

Pull together a short and simple way to introduce yourself to potential clients in a 1 to 2 minute video.

This exercise is a great way to get comfortable with verbalizing what you do.

Here are some articles to help you figure out what to say:

5. Write some killer articles

A super way to get your name out there (I do it, gurus do it, and I’m sure you’ve seen it before) is to write a great articles or blogs.

Having a kick-butt article that people love boosts your credibility and drives traffic to your website.

To write awesome articles that people want to rip open and read, use Santa’s MV technique.

How’d it go? What’s your new domain name? Comment below.

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Handy Backup Buddy Tips for Coaches on WordPress Wed, 22 Nov 2017 03:42:24 +0000

Here’s a write-up of the video with a few more details …

The nightmare is that you’ve spent a lot of time developing your website and spent thousands of dollars, only to have your website get wiped off the face of the planet.

It’s very unlikely it will be that bad because hosts often run backups, and web designers often have files saved on their computers.

But there’s that small chance.

I’d say, in handling over 200 websites, 2-3 times I’ve seen some very close calls.

Luckily I’ve had backups saved or was able to dig up files and content to quickly recover from a lost websites.

But, I’ve had others come to me hoping I can save the day. But their websites were lost.

Common reasons websites go bye bye:

  • Websites owners don’t pay the hosting or domain bill, which is often buried in email.
  • Hackers get in (or viruses) and do their dirty deeds – often due to lack of doing updates.
  • The wrong click of a button – more likely from a coder like me than a simple user (like you) who handles content only.

The first two are most common.

Reasons to back up your website regularly, even though your host offers back up services:

If your host company fails (fire, tech issue, hacker), you won’t lose your website.

  • Backing up your website uses up resources which can slow your website down, so it’s best to save it elsewhere.
  • Often hosts don’t back often enough or far back enough.
  • The back up service they offer is often clunky to use.

Suggestions for Proper Backing Up

  • Set up “full backups” to run weekly.
  • Check that your backups have run properly on monthly or quarterly basis.
  • If you’ve got a techie, have them email you a screenshot of the successful back up showing location, date and time of the backup.
  • Keep backups for up to 6 months in case you have to go back.
  • If you’re creating content aggressively, 2-3 blogs a week, or have lots of interaction like comments daily, then have the database only backed up daily.
  • If your website is teeny tiny with very few updates, then weekly or monthly is fine.
  • Have a remote location for your backup or at least download the backup file to your computer.

I use the Backup Buddy Plugin for WordPress

Here’s the Backup Buddy Plugin by iThemes.

The Coaching Site Guide

Get more tips on how to maintain, protect, and keep your site running smoothly with minimal fuss (and how to write content that attracts clients) in The Coaching Site Guide.

Check out the guide

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Stuck on your coaching niche? Try a PERSONA Wed, 15 Nov 2017 00:48:16 +0000 I’ve seen many succeed by being both specialists (has niche) and generalists (no niche).

But it is true, the ones who get specific about their ideal type of clients do better, faster.

Niching is good.

But there’s a lot of confusion about niches and how to find one and many coaches get stuck and hung up on this.

I want you to embrace the notion of THE PERSONA.

A persona is a description of a single, very specific “person” that you are going to target with your website.

It’s even more detailed than a niche.

It’s an individual. Not a grouping nor a population.

And it’s not only defined by the typical traits like age, sex, family status and income bracket, like what marketers do.

But it goes deeper.

It includes things like behaviors, attitudes, goals, pains, needs, habits, personalities, views of life, and motivators.

When creating a persona, you actually give this description a fun name like Go-Getter Gary (a type A executive who has big goals but struggles to stay focused) or Balancing Betty (overwhelmed working mom who needs better life balance).

Meet Smiling Simon

Here are some traits that define Smiling Simon, a single geeky guy who wants somebody to love.

persona - simon

When you take a look at the simple persona above, can you see how easily you can tie your coaching to things he cares about?

For example, instead of saying, “I will coach you to set goals, stay accountable and succeed in life” you can say to him, “I’ll coach you to get around shyness, meet a special, smart geeky gal.”

The Coaching Site Guide

Learn how to create a website that appeals to your PERSONA and turn them into a paying client in The Coaching Site Guide.

Check out the guide

And when you create a PERSONA, it becomes much easier to do things like … 

  • Decide on what content to write about
  • Choose blog topics that WILL be interesting
  • Title your coaching programs
  • Decide on how professional or casual your voice can be
  • Determine how to deliver content: more videos? checklists? technical writing?
  • Figure out where to share your website: Facebook? LinkedIn? Other blogs?
  • Structure, price, and present your coaching services

Also, your website becomes much easier to understand when it’s focused on the needs, wants and desires of a SINGLE person.

Here are a few questions to help you define a persona so that you can write better, make your site appealing, and generate more leads. 

My favorite way to help coaches quickly find new, great clients is to leverage proven success instead of chasing the latest fad.

Look at your past clients (paid or not, even those who weren’t formal coaching arrangements) and ask yourself these questions …

1. Which 1 or 2 did I absolutely LOVE working with? Which were the best?

2. If I could have 10 of these “best past clients” which ones would I choose?

3. What were the big challenge these top 1 or 2 clients?

4. What about these best past clients did I like most?

5. Why did I look forward to being on the phone with them?

6. What about them was so great? What qualities, traits, or behaviors?

7. Were they deep thinkers? Simple minds? Bubbly folks? Diligent homework doers?

8. Were they similar to YOU in any way? If so, how? The same professional circles? Same beliefs about life?

9. Who did I do my best coaching with?

Here’s a little story about Jan and her PERSONA. 

Earlier today, I got off a call with a client, Jan.

We were discussing ways to get bring her more leads – not just any new clients, but more of some of the recent awesome ones she’s worked with.

We used the questions above to create a persona to target.

After some good old brainstorming, we found these traits for the new persona to be:

  • Is a female in her 40s or 50s.
  • Is a well-educated professional, often having degrees after university.
  • Wants to grow her career, handle relationships better, managing heavy work loads and find meaning and joy outside of work.
  • Is in the rural or sciences or research initiatives.
  • Struggles to say no and ends up overwhelmed, and unhappy.

Some possible names for this person could be: Say-No Susan, or Susan Serves Others. 

Jan told me that she would jump for joy if she could fill her practice fully with more of these kinds of clients. Jan has great calls with them, the clients have big breakthroughs, and they pay for coaching easily. It’s fun and rewarding for Jan.

From that outline, we started seeking ideas to make her website speak to their challenges and we brainstormed ways to get her visible in front of more of those kinds of folks.

Ideas started flowing quickly.

Jan also told me how much easier it would be to blog and write about the challenges this PERSONA faced.

I could feel on my side of the phone how happy and excited Jan was.

And so onward we went to implement some website changes and new outreach efforts.

Are you stuck on your niche?

How about trying to answer the questions above to see if you can’t zone in on a PERSONA?

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New – Coaching Site Guide Version 3 Coming Jan 2018 Thu, 09 Nov 2017 22:47:59 +0000 I’m happy and eager to announce that The Coaching Site Guide is getting a long, overdue update.

(By the way, if you get the current version of the guide now, you’ll save 25% and the new update will arrive automatically by email in Jan, 2018. Basically, it’s pre-ordering with a discount and you can start nibbling on it now. Just use code: advanced25 on this page.)

The Coaching Site Guide v3

The mission of The Coaching Site Guide is to powerfully equip you with a stellar website so you can confidently get out there and tell everyone about your coaching services with unshakable confidence.

If you’re like many coaches, your first goal in business is to make money while working one-on-one with clients. And then grow your business from there. That’s the first mountain to climb.

That’s be great because you can say You’ve done it!

And then start to shape your lifestyle to be more flexible, doing more enjoyable work, and earning an income to boot.

For this next update of the guide, here are the main intentions:

  • To build websites faster, simpler with less overwhelm and confusion.
  • To write better content while both (1) being authentic to you and (2) exciting to the visitor.
  • To generate more leads (conversions) from your website.
  • To sign up more clients in your intro/free session call. 

The bulk of the updates.

1.  I’m outlining a Phase One Website for those who need a simple start, who are struggling to launch, and for those who need to clean up their messy websites.

2. I’m adding in detail about The Strategy Session – that special free consultation phone call for signing up new clients. You’ll learn how to improve your closing rate, increase your income, and keep clients around longer.

3. I’m adding in the concept of The Persona to get you past niche fears, create better content, and make writing much easier. 

4. I’m changing the Search Engines chapter to Traffic Building to build your confidence and help you find your own way to get visible online – one that make it fun and plays to your strengths.

5. I’m adding a section called Troubleshooting a Website That Isn’t Working – one that is not bringing in new leads.

6. I’m updating the approach to Getting the Job Done with the latest productivity for finding a talented, diligent, low-cost web designer, and keeping yourself accountable to going live. 

7. I’m expanding the content on Creating a Must-Have Freebie with new tips for attention-grabbing titles, boosting credibility, bringing more traffic, and generating more leads.

8. I’m adding a bunch of treasures (website tools, writing formulas, traffic sources) that I’ve come across over the last few years to both get higher quality visitors and get more new-client contacts from your website.

9. I’m adding in a section which I may title, Web Marketing Deep Inner Game Mindset Belief System Reworking. Which is a sad attempt to oversell it 😉 Really, I’m going to share some simple ways to think about the Web so you will feel good about sharing your message online.

Use this code now to get version 2 now, save 25%, and essentially pre-order version 3 due in January.

If you buy the current version (a great way to get a head start on your website education), then enjoy 25% off with this code: advanced25 on this page: The Coaching Site Guide.

You’ll automatically get the new version emailed to you in January. The price will stay the same at $97.

And yes, if you already bought the guide earlier this year, you’ll get the new one at no cost.


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7 Website Wisdoms If You Want To Sell Coaching Online Tue, 03 Oct 2017 02:20:50 +0000 Earlier today I hosted a Zoom call to help folks who are stuck building their websites.

coaching website video call on zoom

I offered this call in preparation for a group program I’m opening next week.

Below are 7 key learnings from the call.

A quick notice about the group program …

Next Monday, October 9th I open the group website program called Client-Attracting Websites.

In short …

You get step by step lessons for building your site, creating content, focusing your message on your ideal market, creating and visuals. Everything to launch a website designed to sell people on your coaching services.

You get the Launch Challenge. I will challenge you to choose your launch date, most do 2-4 weeks, and many get it done earlier with all the buzz an excitement.

I will be right there with you all the way with gentle hand-holding via office hours on Zoom with screen-sharing weekly, technical support, and the Facebook group.

There will be only 5 spaces available to give everyone the help the need.

Sign up will open next Monday. First come first serve of course.

If you’re interested, we’re talking about the program over at the Facebook group, Client-Attracting Websites. Go there and request to join to learn more.

7 Wisdoms from the Zoom call …

ONE. Hit em with the pain stick.

Whatever you offer, coaching, Ayurveda, advising, be sure to position it around the BIG PAIN people have, because that’s what they invest in.

The big three are: finding love (relationships, dating, heartbreak), making money (careers, business, entrepreneurs, managers), getting healthy (stress, addictions, ailments). There are many, many, many subcategories.

TWO. Remember 1-on-1 coaching is a pricey sale.

There are people who want that personal kind of support with their challenges – so seek them out. It may take a few numbers to get to those.

In 10 people who come to you, 2 will be great clients, 2 will suck (not a good fit), and 6 will fall somewhere in between. So you need to get visible in front of plenty.

THREE. Attention.

That’s the thing you want to accumulate from people.

So pair up with strategic folks who have the attention of others: Ayurveda teacher pairing with yoga teachers, business Coach pairing with co-working offices.

FOUR. Group coaching can be a good move.

It gets you the “one to many” kind of income leverage. More folks can afford a group thingie and it takes less of your time. BUT you still need to “promote that group”.

Set up your website and publicity efforts to garner attention, and lead people to signing up. Just because it can be a lower-cost offer, doesn’t mean it will instantly sell – you do need to setup your systems to offer it.

FIVE. Think “sales funnel” or “sales process”.

You do need to take ownership of leading folks from not knowing you -> to discovering you -> to liking and trusting you -> to an offer to buy something (product, coaching, group, anything). But create that pathway. Yes, your website oughta be a part of that.

SIX. Forget “niche” think “pain”.

Niche worries and creating content often keep people stuck.

I prefer to think “BIG PAIN” and position your coaching around that.

SEVEN. Find your sweet spot.

Something I wanted to get into, but time was limited.

Often your sweet spot for coaching can be found in the work you’re doing or have done. Look at best past clients, big pains folks have, and ESPECIALLY what they ALREADY paid for (or paid attention to).

I’d love to hear from you. Post below.

If you found something here helpful. Let me know. Or if you have any after-thoughts or questions. Just post.

It would mean a lot to me. Thankee.

Remember, next week, Monday, the group program opens up. It might it be the perfect plan for you to get a great website up.

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