It’s all about perception.
When people check you out online, they take all the inputs (written word, images, profile detail, comments, etc.) and formulate an opinion of you.
This is their perception.
The more favorable their perception, the more likely they will be drawn to you and want to get on your email list, buy a product or contact you for coaching.
One key element in their perception of you is the “look” on your face in your profile picture.
One of the most visited pages on coaching websites is the about page. People what to know who you are. They want to know what you look like. They want to connect with you.
This is why you need a facial expression that connects with people.
So, what makes a great mug shot?
Take a look at these pictures and see if you can guess.
Deanna Maio, helps savvy gals stop wasting time and start making money.
Vladimir Tuka, executive leadership coach.
Kay Cannon, past president of ICF and coaches type A’s to achieve big results.
Do these pictures feel good? Do you connect with them? Do you feel like these people would make great coaches? What is it about their “look” that grabs you?
Here are four things these pics have in common:
Their smiles are soft. Not too big. Not too small. A good smile goes a long way.
2. They make eye contact.
Good eye contact says the other person is giving you their attention and listening, a great thing for your clients to sense.
3. They are relaxed.
Their bodies aren’t stiff and upright and aren’t slouched into a chair. They look comfortable and present.
4. Their heads are slightly tilted.
Does a slightly titled head like that of a curious puppy show someone is giving you their attention?
When you go to get a professional photo done, here’s a quick tip.
Do a lot of laughing. Go take your photo with a fun friend, pull up some of your favorite YouTube videos, or have someone tickle you. This will help ease any tension and put a soft smile on your face.
In sum …
In summary, remember that your photos on your website and in your profiles are key pieces to your online image. Go for a positive, attentive but relaxed look to help clients connect with you as their coach.