Getting Traffic to Your Coaching Website – Seven Keyword Sources

In order to get one-on-one clients or program enrollees or product sales on your coaching website, you need traffic. While there are many ways to do that, getting traffic from search engines is so loved by many because those searchers are ACTIVELY hunting for help. They are “highly qualified buyers”.

seo for coaching website

When optimizing your coaching website to get traffic, you need to focus your website’s content on specific keywords. Here are seven of my favorite ways to attract those customers – especially if you’re a coach.

1. Keywords about your coaching services. Over the last ten years, more and more people are searching on the term such as “life coaching” or “business coaching”. Phrases similar to that would be terms like “business planning” “marketing course” and “sales training”.

2. Keywords about your coaching title. The number of searches for phrases such as ”life coach” “health coach” and “relationship coach” are also on the grow. Consider terms like “business advisor” “nutritionist” and “dating coach” if they apply to you as well.

3. Keywords on challenges. Of all the types of keywords, phrases around challenges are my favorite. Some examples are “quit smoking” or “lose weight fast” or “should I divorce”. People are always on the look out to for ways to resolve their challenges.

4. On the flip side are words describing desired outcomes. Phrases like “become profitable” or “find love after divorce” or “retire happy” would work.

The Coaching Site Guide

SEO will take work, but I’ll show you how to quickly get that going in this neat little manual I wrote about coaching websites.

I’ll show you where, in WordPress, to tweak things so that your keywords are in action, helping you bring traffic.

In The Coaching Site Guide, you get my best advice on creating a website designed for client-attraction.

I hope you get it and put the concepts in play on your website.

5. Your name. People will search on your name if they’ve met you or heard about you. Your website should come up quickly in a search.

6. Modalities, techniques or specific coaching processes or skills. These would include terms such as NLP, Emotional Intelligence, Imago Therapy or dream coaching.

7. Your location for keywords. Your immediate city or area would be a great phrase to include on your website. I’ve seen many coaches make a coaching business simply on nailing down their locality. For example New York Life Coach or Life Coach Nelson.

Side note: In addition to examples of the above and how to tweak your WordPress website to include those keywords without making a mess, you should buy the Coaching Site Guide (it also advises on designing for client-attraction). Details here.

Brainstorm your keyword phrases to target and use a keyword tool (Google has an easy, good, free one) and find your phrases and start boosting your website traffic.

Got other ideas for finding great keywords? Have you tried some things that DID work and DIDN’T work? Or, maybe you’re super confused about all this? Share your thoughts below.

(*Added Dec 16: Here’s another keyword source for traffic to your coaching website.)

5 Responses to Getting Traffic to Your Coaching Website – Seven Keyword Sources

  1. Coachcarolleek December 2, 2014 at 7:36 pm #

    Thanks for all the great tips. I really needed to hear this. It has inspired me into action mode.

  2. Andy Black December 3, 2014 at 4:57 am #

    A lot of those search terms are used by people searching for information.

    I like 7) the best. Anyone looking for service +location is looking for someone to help them.

    Someone searching for “window repairs” could be learning how to do it themselves. Someone searching for “window repairs dublin” wants to find someone to do it for them.
    That’s a “buyer” search term, rather than an information seeker search term.

    My advice would be to load them all up into an AdWords campaign and bid low in exact match. Count the impressions and find out where the volumes are, then pick good “buyer” search terms and focus on a handful. (Caveat… I specialise in AdWords, so I made that sound easy.)

    • Kenn Schroder December 3, 2014 at 4:03 pm #

      Hey Andy. THanks for sharing that. Yeah. Location can be very powerful. The leads generated are higher on the qualification scale.

  3. Francis Sabutey September 8, 2016 at 4:03 am #

    Thanks for your great tips.

    It’s not enough to coach. Every coach must approach coaching as a business and then develop strategic methods of driving traffic, generating leads and converting the leads into clients.

    • Kenn Schroder September 8, 2016 at 2:40 pm #

      You and I, Francis, are on the same page.