Kenn’s Story

My Story – 8 Odd, fun, and painful moments in life that lead me to you.

Hey, I’m Kenn Schroder.

Call Kenn

I’m many things but on this website I play a web designer, techie and teacher helping coaches create websites that bring you clients.

How can I tell you the story of how I went from a twinkle in my dad’s eye and a sparkle in my mom’s to a full-fledged, ten-toed, humanoid who can’t get enough of his laptop?

Great question.

Let me share some special moments in my life that I think created the situation you and I are in right now -> me writing this page and you reading it.

Special Moment 1 of 8: I got a licken for not coming to dinner and my dad destroyed my C64.

I hope my dad isn’t reading this 😉 But I don’t blame him one bit for losing his temper after my mom called me for dinner over and over and I wouldn’t budge.

I can see the same thing now as I act as a parent to a 6-year-old little flower of a girl, who is just soaking up life like a curious little sponge and going after what she wants with unstoppable force.

For all the kids out there, our parents might think we are being rebellious or poorly behaved, but to our defense, we weren’t all that villainous or evil. We were just engaged in life. That’s what kids do. 

And actually I don’t recall getting a hiding then, but he certainly did “aggressively dismantling the computer” which I’m sure would have been more painful anyhows. I also can remember snapping back on most of the keys and it actually worked again.

Wait a sec. What’s the point of all of this? Oh! I loved programming games and spending endless hours on  my Commodore 64.

And that’s where my love of computers (later internet) all began. This is insanely powerful stuff.

The Coaching Site Guide

Along the journey journey as a web designer for coaches, I put my best tips and tricks for creating a website that generates new client leads in a juicy package called The Coaching Site Guide.

Check out the guide

Special Moment 2 of 8: When I met my first coach, my head was spinning.

I remember my first coaching session lasting about 2 hours. The savvy questions, deep-thoughts, and idea sparks was like a being caught in a tornado of positivity.

I walked away with a huge sense of relief from stress, a lot of clarity about my goals, and a ton of energy to jump into action.

Coaching was awesome.

Years later, as I worked with coaches and learn many technique, it dawned on me that all my life, among my family and friends, I was the one who asked mind-opening questions, forced people to get clear on their wishes, and cheered them on in good times and bad.

It’s no surprise that I’m spending a lot of time with coaches.

Special Moment 3 of 8: I found an old book on selling in the library.

I was living in a cute village of Huntington on Long Island after jumping the corporate 9-to-5 ship. I needed to grow my fledgling web design business which was slowing sucking up all of my savings.

So, I hit the local library for some inexpensive education.

(By the way, libraries are awesome! Not only are books free, but the return deadline and late fine forces you to read them quickly. It’s accountability at its best. Also, we don’t have to kill as many trees.)

Well I somehow unearthed this magical sales book and I can’t remember it’s title. It taught me 2 vital things:

1. Don’t compete on price as a service professional.

Don’t try to be the low-cost provider or in any way try to make “price” a key reason people should work with you.

There will always be someone else trying to undercut you, and that leads to lower and lower fees which are unsustainable. And if you do get the client, you’ll resent the work because it just doesn’t pay.

2. Instead, deliver high value.

Find a legitimate reason your clients should work with you. It could be because of your ability to manage people well, your unique solution that gets results, or because you get things done fast.

For me, I chose to specialize as a web designer for coaches. And that means faster website creation, better content help, and that clients could ask me for industry advice to help them succeed.

That old book on selling helped me grow my business and meet more fun, loving coaches like yourself.

Special Moment 4 of 8: Jumping the 9-to-5 corporate ship. Sprinting off the plank 😉

I felt this dark, deathly piece of granite or charcoal like sensation in the center of my chest the last days I went to my office job in New York city.

Really. My body was starting to stop me from going. I think it was because if you’re not growing you’re dying. There really is no neutral or cruise control mode in life (maybe down time, relaxation and fun, but even then, those events are to support growth.)

And so after about 8 years in corporate America, as an actuary, I simply quit my job (it was a good job, paid well, with nice people) to return to my first love – creating on computers.

Yes, it wasn’t easy to tell people who thought I was crazy for having put all my work (college, exams, etc) into this career. But if they felt what I felt, they would have understood.

Now, 16 years later, what I’m most grateful for from my dive are:

(1) the strength that comes from making and owning decisions
(2) the personal development from having to create “a business” that survives
(3) a sense of what’s really important in life: serving, growing

Splash! Here I am over 16 years later, writing to help you succeed in your business.

Have you made the shift yet? Here are some initial (but important) tips as you make the shift and start living the dream.

The Coaching Site Guide

One special moment was the launching of The Coaching Site Guide where I put about 10 years of best practices for a site that brings in new clients.

Check out the guide

Special Moment 5 of 8: Paris France, 10k in one week, wtb (what the bleep)?

I’ll start by saying I’m no overnight super-success millionaire like you read about online everywhere. (It’s getting a little too silly these days, no?)

But I will say that it is certainly doable to get a good income coaching because:

(1) People are struggling out there and need help and
(2) If you’ve every helped anyone with some coaching techniques, you can certainly help more.

All you need to do is setup your business to present you in a good light and get out in front of those people so that the two of you (coach and client) can end up in a conversation. Then, just offer them coaching for a fee and voila!

But back to Paris. It was 2006 and my first go at taking my laptop abroad to see if I could work my business anywhere in the world.

paris web design office

Can I run my web design business abroad? Here’s the setup for a 6 week trial back in 2008. There’s a lot to tell there, if you can snag me for coffee break. 😉

Paris was the place, for 6 weeks, with my girlfriend, a perfect chance to see the world in the day and geek out on my computer late at night.

The crazy thing was, even though I was nervous about trying to work my business abroad, I actually had the best week ever, bringing in 3 new clients for over 10k in income.

Go figure.

Was it the universe working its magic? They say so. I guess so. It seemed so. Wow.

But as I sat quietly happy against the tiny apartment’s wall, I wondered, how did this all happen in one week? And all I could point to was (1) people out there need help and (2) I found a way to reach them.

And now I use much of that deep wisdom to help coaches do similarly -> create client-attracting websites.

Special Moment 6 of 8  – Extreme gratitude and those powerful calling moments. Thank you.

I’m sure you’ve had them.

Those moments in your day or week or months (I’d like more months please) …

  • when the planets are in alignment.
  • when you’re in the zone.
  • when you’re in tune with your deeper self.
  • when your gifts pour out, especially in work.
  • when time stops, halts, or actually just disappears.
  • when you’re engaged, interested, lost in your work and it’s heavenly.
  • when there is nothing else but the simple joy of doing.
  • when, even though things are tough, it still feels right.

It happened to me a few times as I grew this business. Particularly when …

1. When I wrote a book about coaching websites.

2. When I launched an online website creation course.

3. When ran a mastermind program with some super coaches.

4. When I get to help others by using my best abilities.

I noticed that when I made a move to help others (serve), especially when I was in close contact with them, magic happened.

Special Moment 7 of 8 – The fun places I’ve had the special opportunity to work while traveling.

One thing I’ve always been is an adventurer. I suspect that back in the day, I’d probably be on Christopher Columbus’s ship, The Santa María.

working in mexico

In the sunset-blessed beach town of Puerto Vallarta, Mexico, I failed to convince this young-preneur to sell his springy animals online. Huh. Looks like he could be my kid.

One Tree Hill with Greg Joynt, Business Coach, Auckland New Zealanda

Straight from the airport, high on excitement, Greg and I headed to One Tree Hill for a “sweet as” view of Auckland, New Zealand.


Overdue down time, beach, pools, fresh air and Greek family fun. Here is the Acropolis in Athens, Greece. How’s my Greek god pose?

In Buenos Aires, days were filled with co-working, meat, and Tango. This was my first three-in-a-row summer experience. Wild.

L'Etoile de Montmartre

L’Etoile de Montmartre, The Star, is a cute little café and the Parisian branch office for my first work-abroad stint of six weeks. I was hooked.

A huge takeaway from getting around the planet is that the world is quite small even though it’s huge. People are quite similar even though they are so different. And in the end, we’re all just a click away online.

Special Moment 8 of 8  – Was gonna buy a sweet house, but …

As I took the 15 minute walk to the train station out in Wantagh, Long Island, which would take for a 50-minute lazy train ride to Penn Station, New York City,  which would in turn awake me to a 20-minute noisy walk to my secure insurance office job, I saw block of houses.

Really nice, big-ish, modern-ish, recently built houses. Really, nice.

I dreamed about buying one. I dreamed about what life would be like in it. Having a puppy. Having a nice car. Eventually having a family. Living in a nice house on a nice clean street in a real nice town where I grew up.

Then one day, I realized that if I bought this house, I’d have to stick with the job I had for 20+ years. And while it was a superb job with good pay and a brag-worthy title I could identify with, I was getting more tired and less excited about doing it.

Then I stopped thinking about this nice house. And started thinking about a nicer career. Luck you ;P

It wasn’t long after when I left to pursue web design and working with coaches.

It’s a big joy to meet other coaches and hear about their life and work journey. Got a minute? Yeah? Please tell me, What’s your story? 

I’ve met many coaches in travel, online, in co-working spaces, and more.

I must say that some of the most rewarding moments were real stories from real people like you.

It would brighten my day and put you on my people I want meet in real life list which I review when it the travel bug bites.

Tell me about you and your coaching. The good, the bad, the easy, the hard, the dream and the struggles. I want to hear it all.

Just post below. I’ll respond as soon as I get it.


The Coaching Site Guide

From my story above, you might think I’m a cool dude. But I think if you give The Coaching Website Guide a good read, you’ll be thoroughly convinced.

Check out the guide

10 Responses to Kenn’s Story

  1. Bill O'Mara November 19, 2016 at 9:01 pm #

    Hi Kenn…

    Loved your story and you well deserve where you’re at in your life.

    Cheers for now mate

    Bill O’Mara

  2. Anila January 20, 2017 at 3:21 am #

    Great story Ken and well written! thank you for the inspiration.

    • Kenn Schroder January 20, 2017 at 2:45 pm #

      Thanks Anila … what lead you to me and this site? How’s your journey?

  3. Dawn Stallworth January 24, 2017 at 3:22 pm #

    I recently decided to quit my 16 year career in the field of clinical research. Yes everyone thought I was crazy and yet envy of me making this decision and actually doing it.
    Well I didn’t fair to well because of some unforeseen circumstances happen and I will need to go back to my career for awhile (1 year) while building my coaching business part-time. However I have many things already in place and I’ve got my first coaching group started for the next 7 weeks (It is my pro-bono group of friends) so I can get some testimonies of my program before launching the paid one. I don’t feel I made a mistake when I did leave my job and need to return to it for a brief moment however I did learn some good lessons behind all of this. No matter what go for it because most people will just sit on the side-lines wishing they had the courage to do it even if it didn’t go as planned the first time.

  4. Dawn Stallworth January 24, 2017 at 3:42 pm #

    Hey Ken
    I can relate to many of your special moments that connects us I’m just going to reply to just two however #6 was huge for me.
    This is my response to #7. I love to travel it started back when my family would drive across the US in the summer to visit different family members. Then when I was married my ex-husband was stationed in Australia (2 years) then Alaska (10 years) where he still lives with his new family in which I moved to Texas (mom’s family) and I been here for 19 years.
    While working my current job I’ve worked in every state in the US/Territories except 5. I’ve worked in Canada and Puerto Rico. I have visited on vacation Mexico, South Africa, Jamaica and Fiji. I still love road trips and the following places are on my bucket list: Spain, Italy, Greece, Bora Bora,Paris, Germany, Holland, Sweden, Costa Rico, Singapore and Dubai.

  5. Robin March 16, 2017 at 7:28 pm #

    Hi Kenn

    Feeling inspired; I am just beginning the journey. I am aware my web presence is extremely important.

    • Kenn Schroder March 16, 2017 at 7:51 pm #

      Precious inspiration 😉 Exciting times ahead for you Robin. What made you start the journey (become a coach)?

  6. gretchenmaurer November 16, 2017 at 1:38 pm #

    I just recieved certifiecation as a coach. We actually hosted the training so I was agressivly invested! I have had many careers including 30 years is a hairdresser, 10 years as a recovery coach and now working with my husband in our mental health practice as a Clarity coach.

    Kenn, thank you for sharing your story it is very inspiring. Your humanity and kindness shines through!

    • Kenn Schroder November 16, 2017 at 3:22 pm #

      GRATS!!! Exciting! Thanks for the kind words about my work. Happy to be of help.

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