How to Drive Traffic to Your Coaching Website with This Facebook Page Tweak

As you know, a website is of little use without traffic. You could have a nice site with bells and whistles, but if no one is coming, what purpose will it serve?

Here’s a neat tweak for the new Facebook Page layout (February 2012) to get more people to your site and onto your list.

What we are going to do is update your page’s “About” section (very prominent on … read on


A Simple Home Page Title Tag Formula for Getting Traffic

The title tag is a VITAL element for getting traffic from search engines. When properly done it can do two things nicely: (1) improve your rankings so that you show up higher on searchers, and (2) attract more clicks from being visually attractive.

Each page on your site has a title tag associated with it. This tag is hidden in the code. The content in this tag is what search … read on


Five Reasons to Have Your Own Branded Domain Name

Your domain name or URL or “the link to your site” is what you put on your biz cards, your email signatures, and web profiles. It’s the link that people use to get to your website.  And you don’t want to make this difficult for people to see, read or understand.

For example, mine is: www.CoachingSitesThatWork.com

It begins with “www” then has the name of the website, and then ends … read on


The 8-Second Rule on Coaching Home Pages

When people arrive, they’ve gotta jive with your site! They need to feel that this is a place that’s easy for them to navigate, easy for them to understand, what it is, where to begin, and most of all that there’s some value to be gained here. That’s your home page’s job.

If they don’t get those answers, they hit the road and almost never return. They need to know … read on


How to Increase Website Traffic with Your LinkedIn Sig

If you’re networking on LinkedIn often, then this signature move outlined below can bring more qualified traffic to your site – leading to new subscribers, clients, and product sales.

If you’ve noticed, LinkedIn has no signature feature – that is, they do not automatically put your signature when you make comments.

As a result, in order for people to discover your coaching website, they need to click into your profile … read on


Design or Text-Only Email Newsletters?

While having a gorgeously designed email template gives eye appeal, the harsh reality is that trying to implement a visually stunning email newsletter often causes more problems than its worth for new coaches starting a business.

Here are five common problems with designed newsletters:

1. Accessibility is poorer.

When you send a designed email, it requires coding to properly position the graphics.

The email program that people use to read … read on


How to Get a Simple, Unique, Attractive Custom Facebook URL

In the past, you were required to get 25 likes for your Facebook page in order to get a custom URL. That’s no longer the case since September 2011. There are no requirements other than simply creating a page.

Just go here to get your custom URL. http://www.facebook.com/username/

Why do this?

Simply because shorter is better for URLs

A URL (Universal Resource Locator) is set of characters (all that the … read on