coaching message that grabs attention

Creating a Short Message that Instantly Grabs Attention

Being in business for yourself means you need to get people to know what you do, who you do it for and why it’s such a great thing. This message needs to come across instantly, clearly.

On the bio page, the part that’s visible at the top is “above the fold”, and it’s precious space. So, for that area, I recommend you put your marketing message, that short core 1-3 … read on

your why inspires

The Key to a BIO Page that Bonds

People care less about what you do and how you do it. They care much more about WHY you do it. WHY you’re a coach.

It’s nice to tell people about your assessments or how your techniques get them past their deepest fears or you have an intuitive sense that helps them see clearly and make progress. But people go bonkers (get excited about being around you) when then can … read on

business coach banner

How to Turn Your Banner into a Rockstar Coach

On the web, things can get stiff, rigid, and too impersonal, especially for business, executive, and leadership coaches. Let me show you some visual design tricks to make your website into a rock star.

Here’s a header for a business coach’s website. It has a great photo. It has a nice font for the tagline. But still, it’s a bit flat and the name of the coach gets swallowed up … read on

3 parts of coaching freebie

Three Parts of a Freebie that Attracts Clients

Clients want certain changes in life/career/relationships/health/etc. You, the coach, want new paying clients to sustain your business.

Clients want to see that you’re a good coach they can work with, that you are smart, that you have a good way of helping clients, that you can get results, that you are a pro, that you are trustworthy.

You want good clients. The ones who are coachable and fun to work … read on

coaching website question

Coaching Website Newbie Question and a Secret Marketing Trick

I’ll share with you the secret marketing trick at the end of this article. Firstly, here’s an email I received recently from a subscriber about her frustration with websites and marketing. Here are her words followed by my response.

My biggest frustration, fear, worry and pain when it comes to my coaching website (and marketing) is never being sure that I know enough or understand enough to make it all … read on

coaching site does not work - punch it

When Your Coaching Site Does Not Work – Handling Tech Issues

I’m not immune to technology snares. Especially me because it’s my job to push the envelope a bit, try out new things, and then trim back to what works. Call it the pains of growth. However, it’s quite embarrassing when my own site hiccups – being the expert on successful coaching websites.

From coding computer games on the C-64 in the 80s, to late nights at the pod in Binghamton … read on

10 paying coaching clients

How to Get 10 Ongoing, Paying Coaching Clients from the Web

This is going to be a very short post sharing with you some key tips for making this happen: How to get a steady supply of clients, using the Web as your main vehicle.

I know many coaches wish to have an international, mobile (live wherever or travel more) business. The dream of living in other countries, traveling for a few months, retiring sooner and doing more work they love, … read on