Design or Text-Only Email Newsletters?

While having a gorgeously designed email template gives eye appeal, the harsh reality is that trying to implement a visually stunning email newsletter often causes more problems than its worth for new coaches starting a business.

Here are five common problems with designed newsletters:

1. Accessibility is poorer.

When you send a designed email, it requires coding to properly position the graphics.

The email program that people use to read … read on


How to Get a Simple, Unique, Attractive Custom Facebook URL

In the past, you were required to get 25 likes for your Facebook page in order to get a custom URL. That’s no longer the case since September 2011. There are no requirements other than simply creating a page.

Just go here to get your custom URL.

Why do this?

Simply because shorter is better for URLs

A URL (Universal Resource Locator) is set of characters (all that the … read on


Chewy Thoughts on Niches and Why This is a Bad Article Title

First, chewable thoughts on niches.

Coaches love to “coach” and so they should. However from a marketing point of view, promoting “I’m a coach” isn’t very effective for many. It’s too amorphous as is “consulting.”

A step closer to better marketing is to pick a niche because you’re moving closer to the buyer and their needs. I’m a “relationship coach for busy corporate chics” or a “a business consultant for … read on


How to Quickly Grow Your List with AWeber

In this article I will show you how to quickly get started growing your list and client-base using AWeber whether you have a website or not – and if you don’t have much content.

One key element to develop in your business is your “list.” This is your list of potential clients and customers. It’s a list of people who have indicated interest in you and what you can offer.… read on


How to Sign Up More Clients with Your Initial Session: A LinkedIn Recap

I recently started a conversation about the subject of charging for an initial consultation at the LinkedIn Group, “Coaches Support Group”.

The discussion was titled, “Do you / should you / how do you charge for your initial consultation?”

There’s lots of great info and comments. It’s here: (You will have to join the group first to see the comments)

I wanted to research deeper as to how I … read on

map to high rankings

The Higher-Rankings Golden Rule

High rankings in search engines are better than gold.

It’s because the traffic you get are people who want what you have. They are actively seeking help. They are qualified – often highly qualified.

However, getting those rankings can be tough. There are loads of strategies, ideas, theories and the lot. Many work. Many don’t. Figuring out which works is the trick.

So, how do you figure out what works … read on


Two Wonderful Articles in Choice Magazine

I just got my copy of Choice Magazine, the magazine of professional coaching. In this issue (vol 9 #2) are loads of business-building articles making this a must-have issue for new coaches.

Here are two great articles I ran across at my first perusing.

Article 1, The Seven Stages of Practice Building – What it really takes to build your ideal coaching business, by Brian Whetten, MA, PhD.

The article … read on