William Rapp (his website is here) has a nice site and below is a suggestion with before-and-after images to quickly direct visitors to content that will make them be like, “Wow! This is the coach for me!”
If you want to improve your website, then schedule some quality time with me here.
Before screenshot …
To improve it, I would …
Visually, I like the white and red-orange as it gives it a fresh feel, and a bit of warm fun. Nice.
Also, you have some great images there. Nice too.
Since you’ve identified key things people seek in those 3 boxes on the home page, I would make links from those to special pages about those specific interests.
Meet them where they are at and lead them to a page dedicated to that topic – and then to contact you for coaching.