First, chewable thoughts on niches.
Coaches love to “coach” and so they should. However from a marketing point of view, promoting “I’m a coach” isn’t very effective for many. It’s too amorphous as is “consulting.”
A step closer to better marketing is to pick a niche because you’re moving closer to the buyer and their needs. I’m a “relationship coach for busy corporate chics” or a “a business consultant for … read on