Tag Archives | search engine rankings

6 Big Questions Every Coach’s Website Must Answer

If you want to convince prospects to hire you as their coach, you’ll need to answer some very basic – but very critical – questions.

Most coaching websites don’t do this at all. Instead, these websites merely have contact information, a summary of credentials, maybe a picture of the coach and perhaps a simple list of services. Far from what you need to make a convincing case for your services.… read on


Increase Newsletter Open Rates with Santa’s MV Technique

Do you put cookies under the tree for Santa? Well, you’d better – because he’s delivering a special gift just for you this Christmas!

What is this special gift, you ask? It’s a technique that’s served him well for ages: the MV Technique, or the Mystery Value Technique.

MV, huh?

Before I explain, let me back up a second and tell you why you are going to absolutely love this … read on


Improve Search Rankings With SERTainty

There are many misunderstandings about how to get high rankings on search engines. I’ve heard some very strange ones such as “put a counter on your home page.”

These myths — downright bad advice — can cause you to focus on useless, time-wasting efforts leading to confusion, frustration and, of course, poor results.

When making decisions about what to do to improve your rankings, let me give you a rule … read on


Should I Post Coaching Fees on My Website?

Someone you just met offers to sell you an empty box for a hundred and fifty bucks.

You look at him as if he’s crazy.

That’s what it’s like when a random visitor comes to your coaching website, sees your fee is $150 per hour, and then is asked to contact you about becoming a client.

The problem is that your fees are presented “out of proper context.”

By “out … read on