About Coaching Sites That Work


Hi. I’m Kenn Schroder, web developer, author, and blogger.

This website, Coaching Sites That Work, is where I write, teach, and help professional coaches (like life coaches, health coaches, career and business coaches) create a engaging, authentic websites so they can market confidently, attract clients, and earn a great income.


On the way to Queenstown in the South Island of New Zealand.

How’d I become a web designer for coaches?

When I was young (in the 70s and 80s), I loved creating games on my Commodore 64. I was pretty good at it too. But after a chat with my guidance counselor, I chose to pursue a high-paying career in math.

11 years later, I found myself working in insurance and lacking passion. So, I left the corporate life back in 2001 to pursue web design and get back to my first love.

It was great and all to go gung-ho on my computer, learning, creating, and building websites. However, income was low and that made things tough.

So I had to sharpen my business.

I ran into the person who became my business coach for five years at a Toastmasters club. And after looking at a few different ways to position my business, working with coaches showed much promise.

While it was a little scary to make this shift, this move enabled me to work with way-cool people, market more efficiently, earn more and deliver much more value. It was a home run move.

In making smart biz moves for myself, and doing the same for many clients, I’ve been able to help coaches get online quickly, with a powerful  website that results in attracting more clients.

If you need website help, the take the next step and tell me more about you.

Who I work with

I work with professional coaches and there are many including: life coaches, business coaches, career, health, leadership, career, executive, productivity and transition coaches.Coaches work one-on-on with clients setting and realizing great goals while staying focused and accountable during on the journey.

Most of my clients are new in business but plenty are seasoned pros.

100% of my clients I work with remotely and 1% I actually run into in real life as I move about the planet. Maybe you’ll be one of the lucky few? 😉

Things I hold near and dear to my heart about websites, coaching businesses and getting clients …

There are plenty of clients out there for you, you should be able to get to 10 with some new skills, some marketing, and some learning. So there may be some bumps and bruises and belief changing needed, but essentially the world is abundant.

But, it’s YOUR job to find those clients. You need to own this responsibility – to help those clients discover you, learn about you, and guide them with steps that lead you two to a phone call. And you need to say to them, “Here’s how I work with clients, here’s the fee, do you want to sign up?”

I’ll help you with the website stuff which incidentally ties into all the rest of the stuff you need to do to get those clients like content creation, traffic building, and strategy session. I’ll help you get to a steady supply of good, paying clients.

How I help you

With heaps of free advice. Do your research and scour my blog for tons of articles. Join my email list for the latest tricks and a free copy of the Coaching Website Checklist. Just add your name and email to the right.

I teach a sweet course. It’s called Client-Attracting Websites and I open enrollment every now and again to take a group of students on a short, fun journey to creating their own websites. You get simple steps, gentle support, and more. Details here: Client-Attracting Websites.

I wrote a handy guide people love. Get all my best tips for building what I call the expert website (ideal for boosting credibility, building trust, and growing your list) in The Coaching Site Guide.

As your web designer. If you want to avoid common mistakes and speed up success, just take the next step and tell me more about your situation here: Your next step.

As your web coach. Get everything in my head and support along the way as I work with you one-on-one to create a great website and more. Start by telling me more here: Your next step.

World Wide Web Designing

The flexibility to work whenever and wherever is an amazing thing. Here are some our “global offices” (and when I say our, I mean my).

One Tree Hill with Greg Joynt, Business Coach, Auckland New Zealanda

Straight from the airport, high on excitement, Greg and I head to One Tree Hill for a view of Auckland, New Zealand.


Overdue down time, beach, pools, fresh air and Greek family fun. Here is the Acropolis in Athens Greece.

In Buenos Aires, days were filled with co-working, meat, and Tango. This was my first back to back summer experience.

L'Etoile de Montmartre

L’Etoile de Montmartre, The Star, is a cute little café and the Parisian branch office for my first work-abroad stint of six weeks.

working in mexico

In the sunset-blessed beach town of Puerto Vallarta, Mexico, I failed to convince this young-preneur to sell his springy animals online.

So, what’s your story? Your next level? What would be great?

Thanks for taking the time to read about me. I appreciate that. How about you tell me a bit about your journey in business and we’ll see if there’s a way I can move you forward? Just Take the next step here to tell me more about you.

Your Next Step

2 Responses to About Coaching Sites That Work

  1. Birgit November 27, 2015 at 3:59 am #

    Hi Kenn,
    I’m following you for a while. Today I have burning question and I wonder whether you would help me with an answer.
    I’m an adhd coach in germany. When you look on my website you don’t see any blog or something like that. No content marketing. I don’t have anything what man could really call a funnel. But I want to. I will set up my website from the scratch over christmas (I hope so) and I want to start blogging with tipps for adhd people. I have a video course. I want to have leadmagnets and freemiums and behind that funnels that lead to my coaching.

    BUT: I’m insecure. A coach of mine (she doesn’t know anything about online-marketing, but she is a entrepreneur’s coach) asked me: don’t you decrease the number of coaching clients when you give away your knowledge in video courses? Then the people who hired you by now because they didn’t get any other help won’t have to hire you anymore.

    And she made me insecure.

    I would appreciate your help and your answer, if possible.

    Thanks a lot


  2. Kenn Schroder November 27, 2015 at 11:23 pm #

    Hi Birgit … you’re pretty courageous in posting your insecurity online. Nice work.

    Insecure? Or do you mean inexperienced? Unsure? A little afraid of the unknown?

    Those are good questions, and I do think it’s important to reach out to people with valuable info but also offer them things they can buy – that is more help.

    And yes, marketing is something to learn as some of it is counter intuitive but helpful to earn money while providing value – and there are people who will happily pay for you to help them overcome challenges.

    You are asking good questions, and I hope taking plenty of action, and I hope getting support – a safe place to take action, in spite of your insecurities. A place where you can grow. A place where others are also insecure or have overcome some of those insecurities because it’s motivating and fun not to be alone.

    I see coaches take action while being a little insecure and then the insecurity sorta just goes away.

    Thanks for commenting. Thank yourself for being brave to speak up here, on my site.

    And I appreciate your trust in me as a source of help for your question.