Let me share a story of one of my super-star students, Mary Franz (https://marycoaching.com), who carried out a simple but highly effective visibility strategy to secure two new clients right away.

I love going through this process with the coaches who launch new websites. I call it, The Reach Thousands This Weekend Challenge.

It’s a great way to start or revive your marketing engines.

First, a Few Notes About “Getting New Coaching Clients”

The saying, “people buy from people they know, like and trust” is so true.

Whenever I meet new coaches (or any service professional), I ask about where their first coaching clients came from. It’s almost always someone they knew, who liked them, and who trusted them.

And, if you think about it, would you pay high hourly fees to someone you didn’t know, didn’t like, or didn’t trust? I doubt it.

The first batch of clients that nearly all coaches obtain were friends, colleagues, or past associates. As such, these new coaching clients were in the coach’s immediate network or at most one connection away.

The second truth about getting clients, is that there must be a big struggle, need, goal, or desire.

People won’t invest their hard-earned cash in coaching, if there’s no need for it, EVEN IF they do know, like, and trust you.

Thus you’ll need to meet folks with a big need — or uncover one.

If you have a coaching specialty, a niche, you can focus on certain challenges within your area of focus as you reach out to people. Otherwise, you’ll need to get conversations going to find them.

The third thing is that there are already thousands of people who you can reach and these have folks a greater-than-zero score on your know-like-trust meter.

If I look at all of your connections on LinkedIn, your friends on Facebook, your email contacts, your past coworkers, your family, and real-life friends, we can probably get to at five hundred people.

Then, consider other pools of people who know of you — local associations, clubs, alumni groups, sports groups, and schools you’ve attended. That’ll easily grow to several hundred or more.

In 30 minutes or less, I’m confident, we can come up with over 1,000. For many, that’ll easily get over 2,000.

To further reach out, if you ask just a few of your closest friends to share your name on your behalf, that’ll easily add hundreds to thousands more.

Though these folks won’t know you directly, the referring friend will provide the know-like-trust kudos.

Here’s What You’ve Got Thus Far …

Here are the three truths about getting clients:

1. Start your outreach with people who already, like, and trust you because that’s where most coaches get clients at the start (and often it’s the only means)
2. Find or uncover ones with big needs that you can help them with. They must have a pressing struggle or an important goal in order to commit and invest.
3. A list of these people from all your life’s connections will easily reach over 1000 — though we won’t need them all.

For you, is this fair enough to accept as true?

Here’s What Mary Did to (And She Only Got to 20) Secure Two New Client Right Away

Mary is a career coach, and she was a student of my course and she built a career coaching website in 2018.

Her website was well-equipped to engage clients, showing the value she brings (credible, professional), and leading clients to request a session with her. She also had an email list for those who did not have a need currently (this brings new clients into the future via email marketing).

She also had a free giveaway and a few blogs that built up her image as a true pro.

New Client #1 came in from her past.

Mary touched base with a woman she knew a long while ago via email. This woman had a big need, checked out Mary’s website, and quickly got on a call with Mary and became a client.

New Client #2 came from an online profile.

Mary updated her online profiles to include a link to her website. A young female discovered Mary’s profile, visited her website, and then signed up on that first call.

This woman was in a new role to set up a new branch for a very large firm and needed a warm, safe coaching presence to help her through some immediate challenges.

That was two clients, right away, after launching her website and getting the word out.

Where Does Having a Great Coaching Website Fit Into All Of This?

You may be wondering, Kenn, you’re a web designer. If you’re telling me to get clients by messaging my network, Why would I need a coaching website at all?

You don’t actually “need” a website.

• You could run screaming down the street with “hire me as your life coach” tattooed on your back and try to get clients that way.
• You could give talks to associations and sign up new clients right on the spot.
• You could do a podcast or webinar, and secure new clients that way.
• You could join social groups online and work the crowds in conversations to get new clients.
• You could sign up for a coach-client match service.
• You could write articles for a magazine and leave your phone number there.

Everywhere you put your attention online, you’ll see someone saying “you don’t need that, you need this” and that’s probably where your alert system fires off with another, “Uh oh!“

You don’t need marketing. You don’t need to get incorporated. You don’t need social media. You don’t need an email list. You don’t need a laptop. You don’t need a bank account. You don’t need Zoom. You don’t need a business card. You don’t need sales skills.

You don’t need a lot of things — but you DO NEED SOMETHING!

Clients aren’t going to show up if they don’t know about you. They won’t engage with you if they don’t like you — and they definitely won’t hire you if they don’t trust you.

That’s worth a repeating in style …

You do need to do something to get coaching clients which conceptually comes down to:

• Get visible
• Engage people
• Build your credibility
• Gain trust
• Make an offer that clients will say yes to
• Take payment
• Repeatedly secure new clients

All of this stuff takes time, takes effort, takes refining, takes doing.

Your website COULD BE a very handy tool for getting clients because it hits on many of those bullet points above, such as:

• Getting you visible in many ways
• Instant high credibility if done well
• Gaining trust in may ways – testimonials, articles, credentials
• Growing a list of people you build trust with for easy future clients
• Reaching new clients without that awkward, clumsy, spammy salesy approach you’ve come to hate
• Getting leads faster

For many newbie coaches, their websites are a massive credibility (and confidence) booster that gets them out there in a big way and brings in those first batch of clients.

Just imagine any conversation about working together and the potential client goes to check you out online or asks about where they can learn about you. You’d be like, “Ummm.”

I put my best tips for creating a credible, professional coaching website that engages and excites clients about working with you in The Coaching Website Guide.

Here’s How I Could Reach over ONE HUNDRED Thousand — In a Weekend

Yes, I’m much further ahead in connections and visibility than you likely are.

• My Email List – About 3,000 living breathing, active emails.
• My LinkedIn Connections – Another 3,000.
• One of my bigger LinkedIn groups – 80k+
• One of my bigger FB Groups – 13k+
• There are many more groups, associations, and lists that I’m in ~ over 50k easily.
• I could ask closer friends to share with their networks on my behalf ~ over another 50k easily.

I could reach about 100k over a weekend, probably a couple of hours. These would NOT all be personal emails, but various posts and messages.

Now, not everyone is waiting to hear from me, nor checking email, nor surfing the Web. Further, many may not have need that I could help with. But many will see my message and many will need help.

Remember, most coaches and service professionals get their first clients from closely-connected, trusted family, friends, and colleagues. That’s really the place to start before you go bigger, cast wider, and do this in a faster, simpler, more lucrative way (a story for another day).

The Key is Not To Be A Spammy Jerk When You Reach Out

Instead, be smooth, inviting, and respectful while you explore if there’s a need.

You’ve probably been bombarded with highly-promotional emails before. It seems like they show up everywhere these days, even at gas station pumps. Gah!

I’m forever unsubscribing myself from email lists that I had never signed up for. It’s pretty amazing and bothersome how much marketing goes on. Much is clumsy, forceful, and disrespectful of our time and attention.

So, you don’t want to be rude and invasive in any way — which obviously hurts the “like” and “trust” parts of the trifecta.

What exactly to write or say is a big topic plus it will be very situational. But here are some tips for to the medium and the individuals you aim to make contact with.

But, I here are a few things that have worked:

• When you reach out (phone, email, text, online, however) aim to warm people up to you, especially if it’s been a while since you’ve been in touch.
• Start with where you left off, how you know them, and aim to serve them in some way small – like just being curious if a close friend, offering a handy resource (your list, article, a group you run) if you have.
• Move the conversation towards a phone call, naturally and intentionally, where you can offer to coach.
• Once warmed up to you (responding), aim to uncover a need, a struggle, or a big goal they are after.
• Realize that not everyone will work with you, so just work through the numbers, and enjoy the process.

If you have a great website (as I wrote about in The Coaching Website Guide) with a handy resource or freebie or article, then you’re batting 1,000!

It makes reaching out much easier, you can reach more folks in mass, gain instant credibility as you position yourself attractively as a person who “serves.”

To add a batch of new, pay clients to your coaching business quickly, reach out to and engage with those who already know, like, and trust you. Then, lead them from cold to warm to hot with your interactions, online material, profiles, video, anything, and everything, to an offer to work together.

Kenn Schroder

Yes, there’s more to it, but essential, that’s the process.

I wrote all about how to establish a credible, professional website to smoothly engage with folks, attract them to you, and get them excited about the idea of working with you in The Coaching Website Guide.

If You’re Feeling Little Hesitant, Resist the Idea of Clumsy Self-Promoting, Here are Some Words of Wisdom …

There are so many people out there struggling with tough challenges, and when they discover you, they will think an angel came down from heaven.

Your job is to get out there and help them find you.

The longer you wait and more you hesitate, the more THEY will sit around struggling.

You love coaching, and that’s valuable. This love for the art likely makes you good at it too. It’s your duty to put your God-given talents to work in the world.

While it’s noble to “serve others” and so rewarding as well, don’t forget about your own dreams. Earning an income as the ability to work whenever and wherever you want is well worth it.

A big smile on your face means you show up even happier when you serve your clients.

I Love Hearing From Readers! Let Me Ask You a Question and Solidify Your Learning …

To sum it up in three bullets, this:

1. To get clients, you need to get visible and there are a lot of people who already know, like, and trust you that you could reach out to.
2. You’ll need to get seen, engage them, and lead them to signing up with you — and that’s work, a process, and your website can play a big part of that.
3. You owe it to people to (to your creator) to kindly and intentionally put the word out to serve others and take care of yourself.

You know I go ga-ga when an email comes in that there’s a new comment on my blog

So, to make Kenn’s day, and to firm up your learning, What’s one key thing you’re taking away from this article?

Post below. I await!

2. Inside your website’s dashboard, look over to the left side of the screen and look for Posts, then click on Add New.

3. Put in the title of your post in the title input bar here:

• Note: Click the Divi builder button if you are not using the Divi builder by default.

4. Click on build from scratch.

5. Click on insert new row. Just click on the one row for now.

6. Once a new row is inserted, a window named “insert module” will show. Search for the text module and click on it.

7. Once the text module is inserted, The text settings window will show. In the body section, type or paste in your blog text. Click the green checkmark box when done.

• To make the text settings window bigger, hover your mouse near the green checkmark. Once you see an arrow, drag it to your preferred size.

8. To edit your text, click on the gear button on the text module.

9. Look over to the right side of your screen to click on publish.

10. Once published, you can click on the View Post link at the upper portion of your screen.

Done.

In this post, you’ll get a crash course on my 3 best SEO tips for getting traffic from Google:

1. A tip on choosing the best keywords for coaches
2. A tip on website construction / usability which you might not think Google cares about
3. What backlinking is and why that matters, and how you might go about it

Big Kenn Ask: I love teaching and I doubly-love hearing from readers. I’ve got a little question at the bottom that will help you solidify your learning.

SEO means search engine optimization which means “doing some work” to make your website rank high on search engines — for which we’ll only care about Google (are they any others? ;D)

When done well, your website will appear high on the search engine results page (not in the paid ads area which people know are advertisements). You want to be found for the keywords that are relevant to what you do.

Getting visitors from Google is amazing because those people are actively seeking help. They are intentionally looking for a coach or someone who can help with their needs.

In marketing speak, those people are “qualified buyers.” They aren’t people who randomly clicked on an ad that happens across their screen. People sent from Google are very motivated to get help.

In fact, most of my website design for coaches business here at CoachingSitesThatWork.com was built via creating content that ranks well in Google.

Ok, so let me give you my three best SEO tips — actually, these are robust strategies to get traffic from Google to your coaching website, so you can get coaching clients online.

My best SEO tips …

Best SEO Tips #1. Get the Right Keywords Into Your Content, And Do It Smoothly

It’s all about keywords. That’s how Google organizes it’s database.

People enter terms and phrases into Google and out comes a list of results.

So, if you want your website to show up in those results, you’ll need to pay attention to keywords — specifically the keywords that pertain to what you do for which a person would type in.

So, you’ll need plenty of good content with your keywords in it.

Some key points about doing this right:

• Don’t stuff keywords in excessively as Google will be able to spot this.
• Also, words that repeat too often will hurt readability, which will scare away visitors
• Definitely research phrases to find ideal ones — the “keyword planner tool” by Google is handy one and you’ll need to set up a Google Ads account to use that tool, which you can do at no cost. There are other keyword planner tools out there.
• Longer phrases 3, 4, and even 5 words phrases are good because there will be less competition – like small business coach New York instead of a business coach.
• Think of a phrase for your entire website as well as page-specific phrases.

Kenn Tip From the Web Design Trenches! One great way to find keywords that coaches should use is to think about the struggles, pains, and challenges your bestest clients have. People love to search for answers to their toughest problems.

Here are special places to get keywords that’ll work for coaches – Keyword Sources for Coaching Websites.

To get this into action, pick out your coaching topics, and think of the keywords people will use that could lead them to your website. Then write and organize your content around that.

For example, if you’re a money coach, you could have topics like “get out of debt” “personal budgeting” “how to save money” “how to manage money” “money mindset” and, over time, create blogs or article around those topics.

Strategic Note! Blogging is an amazing way to get good content with well-chosen keywords onto your website. And Google loves fresh blogs. There’s a lot about this in The Coaching Website Guide, worth a look if your primary aim is securing new one-on-one, paying clients.

Best SEO Tips #2. Make Your Website Easy In Every Way Possible

Google provides great results simply and quickly to its users – the searchers. That’s why Google thrives.

If Google started to suck at providing good results, was slow, and sent you to crumby websites, then people would stop using Google, and Google would die.

So, Google favors websites that are “easy” over ones that are difficult. And you can probably guess that this means the information on your website must be:

• easy to access on various browsers and devices, internet speeds
• easy to read for people which means viewable font sizes, logical headings, an enjoyable writing style, and logical organization
• opens up fast, even on lower speed situations like mobiles or on planes

If your website is slow, clunky, crashes, buggy, hard-to-read, or hard-to-use in any way, Google will frown upon it and your rankings will suffer.

Simply put, the better the experience a person has at your website, the more kudos you gain with Google — and that means more visitors for you.

Some doable steps:

• Test your website speeds. I like using pingdom.com. Make sure your site runs fast all around the world.
• Make sure your site looks good on various browsers (Chrome, Safari, etc) and on mobile devices. Test it on your own phone.
• Avoid putting links on your site that don’t relate to your content.
• When people share and tweet your website or pages, you get pluses for your rankings, so as you build up much more content, consider going social with likes and shares.
• Call your friend in another country and ask them to have a look at your site.

Remember, easy.

Best SEO Tips #3. Build Backlinks from Credible, Relevant Websites — Especially Ones That Clients Frequent

There are two directions a website “link” can go:

1. They can go FROM YOUR WEBSITE to another website. This is called an “outbound link” because it takes visitors away from your website. This is what most people think of when they think of the word “link.”
2. They can go FROM ANOTHER WEBSITE to yours. This is called an “inbound link” because it brings people “in” t.o your website. It’s also called a “backlink” to be different.

In chicken scratch, it looks like this …

What’s important to know is that you can easily put a link on your website to another website (an inbound link) because you own your website.

BUT, you cannot put a link on another website to yours (an inbound link or backlink) because you do not own or have access to that other website.

And can you guess which link Google likes to see when it’s evaluating your website?

Yes, you guessed it – backlinks!

It’s like being in high school again — all that annoying popularity stuff.

Well, maybe it was annoying for me because I wasn’t in the “in crowd.” I sorta danced to my own tune, but that’s a story for another day.

Here’s how backlink is like being back in high school:

• In high school, when you say someone else is cool, it does nothing for your personal cool rankings but does boost theirs.
• The more that other students claim that you are “cool” the cooler you become.
• The “in crowd” students, with very high cool rankings, will impact your cool score more if they spread the word that you’re cool.

As you can see, the more backlinks you get from other websites (especially the cooler ones!) the better you’ll do on Google.

And that’s the high-school effect on your Google rankings. Let’s call this the “Sch-oogle Effect” for fun and possible reference down the line

A simple example of backlinking for a coaching website …

One way to do it — a great way for coaches — is to publish an article on another well-known well-respected, high-ranking website.

For example, if you’re a relationship coach, you could write an article for Psychology Today and put your website address in the author box they provide you.

That is a backlink because it goes from Psychology Today back to your website.

You’ll need to apply and get approved to do this (this is work). But, Google will value your website more when it sees the link.

Here’s another example of one of my backlinks…

I wrote a guest post, Three Ways to Get Coaching Clients to Engage with Your Website, on The Coaching Tools Company website.

For my article, there’s an author bio box that goes with it. In that box is a link back to my website which is “https://coachingsitesthtawork.com” as shown below:

The hard thing about backlinks is to find places to get them online and then getting permission from the site owners to add yours.

So, remember, backlinks are votes of confidence about your website in Google’s eyes.

Applying My Best SEO Tips Will Take Work — And Therein Lies The Opportunity

SEO, as much as folks would like to pay $29.99 to a cheeseball service provider and have it done, requires work if you want to succeed.

As you can tell, simply getting backlinks isn’t going to happen without permission from the “other website” and to get that permission you can’t just pay few bucks to get. It takes work.

But, that work can and does pay off big time because your competitors are probably not going to make the effort.

So with some diligent content work, back-linking efforts, and maximizing usability, you can win Google over.

And that traffic can last for months to years — mine does

And lastly, to solidify your learning …

I love teaching and hearing from you will make my day.

So, let’s make sure this stuff is sinking in.

In the comments, please tell me, What’s one key take away for you?

Kenn

You may currently have a few pro-bonos, some past friends you coach — perhaps a few at your not-really-sustainable “intro” rate.

That’s awesome, by the way! Having people to coach is great, even if they aren’t paying.

But yes, it’s to take this so-called “coaching business” to the next level to both impacts the lives of others and yours — namely your bank account!

It’s time to get paid to coach, consistently and fully.

There are so many clients out there, just waiting for you to show up in their lives. They need your help. Every day that goes by and you’re not reaching them is another day they struggle or sign up with another coach — and another day that your coaching biz dreams quietly fade.

Kenn Schroder

To further add to that, I’ve found that if the client’s struggles are tough enough and if his/her goals are big enough, they will be willing to invest — both time and money.

So yes, it’s all possible.

While there are finer details and nuances, essentially, the steps to get lots of new coaching clients consistently are outlined below. 

And to make this fun (secretly attempting to look like another super marketing guru), let me give this five-stepper an exciting name, The Get New Coaching Clients Consistently and Enjoyably Master System.

There, now it’s larger than life

Let’s go …

There are just five steps to it. Let me outline them and show you some examples.

1. The Visibility Step -> You need to get seen by potential clients some way, somehow, obviously.

2. The Capture Step -> When people hear about you, your system must enable a way for you to be in touch with them — ideally you being able to reach them at will with minimal noise like by email.

3. The Engage Step -> After first sight, there will be interaction(s) like emails, online messages, or others to further the relationship positively.

4. The Invite Step -> They’ll need to be invited into a call with you. It’s not likely someone will commit to coaching on a longer-term basis without a discussion about it.

5. The Offer Step -> In the call, you get to their big needs, and if the client is a good fit, you explain your offer to work together for a fee.

Some steps may overlap or take longer than others, but that’s the dating process before long-term commitment.

** THE MAGIC **

When you plan, devise, or otherwise concoct your magnificent Get New Coaching Clients Consistently and Enjoyably Master System, make sure it plays to your strengths, skills, and resources. Thus, choose and shape tasks that are deeply meaningful and fun for you.

Guess what happens when your business task/activity is enjoyable, easy-enough-to-do, and rewarding?

You do it more with little resistance — so scientists have discovered when dopamine hits the pre-frontal cortex. I’ll save this heady explanation for another day.

You can trust my guru wisdom when I say this completely counter-intuitive notion — this paradigm-shifting idea — that it’s better to do tasks you enjoy than ones you don’t. ;D

Example One – Getting Clients From Facebook 

1. The Visibility Step -> Socialize on FB in groups, post, support, get to know the leaders, and get seen.

2. The Capture Step -> Start your group, smoothly mention it and invite folks to join it without being a spammy jerk about it. Or send them to your website/list/blog/opt-in page/you-name-it-platform to “join your tribe,” so to speak.

3. The Engage Step -> With helpful posts, educational videos, inspiring chats, and more, you can positively bond with them, and gain trust.

4. The Invite Step -> You have to invite people to go deeper into a one-on-one call, Zoom session is ideal.

5. The Offer Step -> Have the call, find out the big need, and make an offer to work with you for pay.

** AND DON’T FORGET THE MAGIC **

If you hate Facebook or get lost in it (that’s common), it’s not a good move. Learn how to limit your time or consider another way to create your Get New Clients Consistently and Enjoyably Master System.

By the way, in The Coaching Website Guide, I outline my personal system for combining #3, #4, and #5 so you can save a lot of time, weed out bad clients, and basically get new clients “pre-sold” on you.

Example Two: Blogging

1. The Visibility Step -> Write great blogs. You should like to write if you want to do this step. Get those blog posts out there by using good keywords, by sharing them in groups, by submitting them to publishers. They do need to “appear” somewhere.

2. The Capture Step -> Your articles should have a link back to your website so folks can “get more of your writing” by joining your email list, which is like subscribing to your blog. So, capturing means they get onto your email list. Offering a free something-or-other checklist or tip-sheet will help induce sign-ups.

3. The Engage Step -> Now they are on your list, send more blogs or messages. Being on your list is good because you can reach out to them proactively.

4. The Invite Step -> Email folks to book a strategy call with you about their struggles. You probably have a topic for your area of focus, like relationships or marketing or other. But, if you don’t, it could still be more general about “finding meaning” realizing your “big life goals” or “finding work you love.”

5. The Offer Step -> Have the call, find their big need, and make an offer to work together.

** THE MAGIC **

If coming up with words is like pulling your own teeth, best reconsider.

If you like to write, you’re golden — though I’d still suggest getting a mentor, joining a program, or finding a teacher to sprint up the learning curve.

Example Three – Offline, Real Life Speeches

1. The Visibility Step -> Find places to give talks. See local organizations, business groups, or gatherings of sapiens.

2. The Capture Step -> When people come and listen to you invite them to request a follow-up assessment, join your email list for a resource, or even skip to #4 and book a private call with you. (You can likely skip #3 in this case because the talk is quite engaging).

3. The Engage Step -> Well, they are at your event. So, deliver that talk. They’ll be engaged. But yes, you could engage further after the call if they join your email list or maybe even buy tickets to the next event.

4. The Invite Step -> At your talk or afterward when you follow up, lead them to a longer, private, one-on-one call with you.

5. The Offer Step -> Have the call, find the deepest need, and make the offer.

** THE MAGIC **

If you’re a natural talker or ate least brave enough and want the challenge — then this could be a good avenue for you. Some people love being in front of a group. Great!

Example Four: Referral Partners Sending You Leads

I remember a past nurse gone health coach who I built a website for. She approached doctors who didn’t have the time to go deep with patients the way a coach can. It was a perfect fit, and she got easy referrals. Of course, the doctor had to believe she was a professional, and that relationship took time to build — just like any Get New Coaching Clients Consistently and Enjoyably Master System would.

1. The Visibility Step -> Go make friends with likely referral sources like a doctor to a health coach or a business coach to an accountant.

2. The Capture Step -> Have the doc/physician/provider give your biz card and say that you offer a free 20-minute call to help with “issue x” — and have the doc get contact info and give it to you for follow up. I know it’s tricky with legalities and referring, but perhaps encouraging the patient to fire you off a quick text. The key here is that you can follow up with the patient — which I suggest doing tastefully, not annoyingly. And well, if it’s too legally complicated, you could just “wait” on the potential client. But, perhaps put on your biz card a mention of something they can get at your website or by texting you – some helpful info piece.

3. The Engage Step -> With a strong referral, you probably won’t need to engage or educate much, and can quickly lead them to a call. However, if you have a good website or article to share, use that to build your credibility. Just make sure you’re following up steadily.

4. The Invite Step -> You book a call with them – likely paid if it’s an hour, or free if it’s just a 20-minute one.

5. The Offer Step -> Have that call, ensure there’s a fit, and invite to work with you.

** THE MAGIC **

If you like to meet people one-on-one, and nurture that relationship, then great! This will take time for folks to trust you with their clients. Some people are natural networkers.

Making It All Work …

Know that this Get New Coaching Clients Consistently and Enjoyably Master System of yours is a “process” that you’ll need to put together and test drive.

Just make sure it’s ** magical ** with elements that play to your strengths and leverage your resources — one that’ll be fun.

Do the steps over and over, repeat, automate, simplify, hone, bolster, outsource so that it’s ticking along regularly, bringing results — measurable with numbers.

Update May 2020: Hey! You’re in luck because I’ve recently recorded a single video to help you set up WordPress. So, instead of following below, you can shoot over to it on YouTube, here: How to Set Up Your Coaching Website on WordPress.

You can certainly just continue below. Let’s go!

Let’s get your online presence started so you can develop your website, and get your business underway. It’ll take about an hour, so fetch yourself a yummy, warm latte, or that Rooibos tea.

When you’ve launched, post your website address below. If you get stuck, just post a comment or, better yet, join us in WordPress for Coaches Facebook group for warm-blooded human help.

We’ll start by finding a great domain name, then get hosting in place with Bluehost, then install WordPress, and finally, have a look inside so you can start adding content.

Afterward, you can search for a great theme, create more content, finding great images, integrate your social profiles and all that other fun stuff you hear about online

I’m using my affiliate links for the services below. I love and use them every day. You won’t pay more by clicking them and the spare change keeps my coffee mug full – so I can stay energized 24-7 to help you grow your biz.

Overview: The Steps to Set Up Your Coaching Website on WordPress

Step 1. Find the perfect domain name
Step 2. Register your domain name and get hosting
Step 3. Install WordPress with one click
Step 4. Log in and start adding content

If you get stuck, here’s how to quickly end the hair-pulling drama …

• Read 7 Ways to Fix Tech Issues Fast
• Call the host company, Bluehost, for human help
• Post a comment below with lots of detail and I’ll have a look
• If you need some serious help, then reach out to me

Two quick notes …

Note 1: Why WordPress for your coaching website?

I’ve mucked around with all kinds of website builders like Wix, Squarespace, Weebly, GoDaddy’s overnight-builder and more.

I love WordPress because …

• it’s great for stunning visual design
• it’s unparalleled for content marketing (blogging mainly)
• you can add slick functionality as your business grows

While WordPress is easy enough to learn, it can be a little scary when you first peek inside. And so, I’ve included a video below to help you quickly gain your bearings.

More detail about why I love WordPress for coaching websites.

Note 2: We’re setting up the better “self-hosted” version of WordPress.

A “self-hosted” setup of WordPress simply means that you will have WordPress installed on your hosting account which can cost about $10 a month.

The other way, a “hosted” setup of WordPress, is via a subscription plan you pay at WordPress.com. These websites are subidea because they are clunky, ugly, and functionally limited. Nearly every site I’ve seen there is a mess.

Here’s more detail about self-hosted versus hosted WordPress.

Step 1. How to Search for the Best Domain Name That’s Available for Your Coaching Website

I like using GoDaddy to help me search for a name. Then, when I’m ready to build, I perform the actual registration at Bluehost so that I have both the name and hosting in the same place. It’s simpler and reduces tech fuss.

So, first, we need a great domain name choice. If you haven’t decided on one, here are my favorite four ways to do it:

Approach 1: Use your name

This approach brand “you”, which makes many things easier – especially if your niche/market isn’t clear and you want to let it unfold (very common).

For example,

• KennSchroder.com
• TonyRobbins.com
• JanBavea.com.au
• DrTimConrad.com

Approach 2: Get “coaching” in there

There’s a good chance your name isn’t available or if your name is easy to misspell, then try something simpler by mixing in the word “coaching”

• CoachingWithMike.com
• BusinessSuccessCoach.com
• FindRealLastingLove.com
• JaneWintersCoaching.com

Approach 3: Use your market’s desires

I love this approach because it speaks to your client’s needs. In marketing, especially for coaches, you gotta lead things with the client’s interests.

If you’ve narrowed your niche, you can be quite brave with your domain name. If you’re more general, that’s ok – be more general. But ALWAYS be clear.

A few examples:

• OvercomeChronicFatigue.com
• DoubleYourProfitsThisWeek.com 
• CoachingSitesThatWork.com
• VibrantHealthToday.com

Heavy-hitting marketers will steer you in this direction. Me, I’ve seen many things work and what I believe about marketing, websites, and getting clients is a story for another day.

Approach 4: Mix and match

You could mix your name, the word coaching, and desires of your market into your domain name to find something powerful, special, and unique.

Some examples:

• HealthCoachingWithCarol.com
• VibrantLifewithJane.com
• ExecutiveCoachMary.com
  
• BizSuccessWithBrian.com

With a little brainstorming, you can get creative and find a winner.

STUCK? If there’s a heap of hair on the ground from hours of thinking about your domain name, then post a comment below with all that’s rattling around in your head and let’s see if I can help. Plan B would be to contact me and we’ll set aside some one-on-one time.

Can’t seem to settle in on the perfect domain name?

Yes, available domain names are becoming rarer and resellers are snatching up the cool ones in hopes of a gold rush. Even so, I’m very confident that a little wordsmithing is all you need.

If you still want to rack your brain, here are some tips …

Tip 1: Ponder these questions

If you’re not jittery yet from a caffeine overdose, then get a bigger cup of coffee and sit by a window with a distant view to open up that mind and ponder these questions …

• Who are your best clients?
• What are the top challenges and biggest desires they have? I like having my clients list 20 for both challenges and desires – so 40 total.
• Are there any common themes like “can’t find love” or “struggling to grow their business” or “can’t stay focused”?

Use ideas from that brainstorm to see if you can’t piece together a few good choice words into something that sings.

REMINDER! Remember to use GoDaddy.com to see if your name idea is available and when you’re ready, do both the (1) domain name registration and (2) hosting purchase at Bluehost.com and thank me later, hehe.

Tip 2: Consider four- or even five-word domain names.

Longer domain names are good choices because they are likely available and can bring more specificity to make your message powerful.

You’ve seen a few above, but here are more examples:

• LetYourDreamsBegin.com
• TechServiceFirmSuccess.com
• YourCareerByDesign.com
• CoachingSitesThatWork.com

Tip 3: Don’t worry about keywords.

If you know your ideal keywords and can work them into your domain name, then good, go for it.

Just don’t make your domain name excessively long, ugly, or confusing just to stuff words in there. It’ll do a disservice to your clients and isn’t worth the tiny bit of search value you get.

For most coaches, I would not worry about keywords in your domain name. It’s not a must to succeed. Just a nice to have.

If your sole aim is to get traffic from search engines, and you’re dead set on that, and your whole marketing strategy is SEO, do or die, then try for a prime keyword (and I’m assuming you’re deep in the study of search engine optimization and doing plenty of keyword research).

Tip 4: Get out of your head.

Bring this up with your coach.

Don’t have a coach? Tsk tsk. Then, grab a good friend who will make space to listen and give their honest reactions.

Friends in marketing or even reaching out to some of your best clients are also good moves so you can see what your buyers think.

You can also post your best few ideas to your Facebook friends via a poll, or to one of your coaching groups.

Yes, getting out of your head and away from those inner demons that thrive on chaos and confusion is a good move to ground you into a good decision.

If you’re getting stuck, bogged down or struggling with this step, I’ll be your friend for an hour, contact me here and we can book a call to help you come to a confident decision.

Tip 5: Avoid perfectionism with this tidbit.

One key activity to succeed in business is to make quick decisions.

Just like in firing arrows at a target, you have to let the arrow fly, see how you did, and then adjust.

The faster you can get your material, website, business, and message out to the world and see how it responds, the faster you’ll correct course and move towards those goals of yours.

True, having a guide, mentor, or forefather in your corner, the more you can zip past common mistakes and find your groove. But you will have to pull the trigger so you can eventually hit the bulls-eye.

Again, if you’re struggling to decide, post a comment below or reach out to me to book private time, and let’s see if we can move you along.

Step 2: Register Your Domain Name and Get Hosting

It’s a zoo out there when it comes to hosting providers. One person loves this host. Another loves that host. Both hate each other’s host. Who is right and who is wrong?

I don’t care and I won’t spend hours trying to figure out because ultimately, I want hosting that …

• doesn’t cost much.
• does the job – it’s fast and my website is always up
• if hell does break loose, smiling human support is right there to handle my angry self (Hehe. Nah, I’m quite patient with technology but I thought it sounded funnier that way).

That being said, I have tinkered with a few hosts, and I’m proud and happy to recommend Bluehost.

They give me exactly what I want and are geared towards websites that are built on WordPress.

You also get a free SSL certificate too. Thank you for not nickel-and-diming me.

When you sign up with them, you’ll add your domain name during the process. The offer currently on the home page will do the trick.

Thank you Bluehost for making my life easier and NOT charging me all kinds of extra fees for little stuff that should be included.

If you didn’t put much thought into your choice of host provider, then take my recommendation and cancel with your current place and get Bluehost.

Step 3: Install WordPress with 1 Click

Once you’ve completed the purchase, jump into your account, and find the one-click installation button. Below is a video to help.

The process may have changed as technology gets updates, so I apologize in advance if something doesn’t exactly match in the video.

If anything goes wrong and you’re wasting too much time, just open a chatbox or call them up – here’s a link to their contact page.

I’m sorry about the click sounds in the video below. Fixing it is on my to-do list. Be sure to click the full-screen icon in the lower-right.

Watch the video to set up your coaching website on WordPress at Bluehost.

Step 4: Login and start adding content.

Bluehost has recently upgraded its customer portal to help you log into your WordPress website easily. Nice move.

Traditionally, to log into your website, once the installation is done, you simply go to the website’s address and add “/wp-admin” to the URL.

For example, as shown below, http://coachkenn.com/wp-admin

Able to log in? Great! Let’s have a play inside.

Video 1 of 2: A quick overview of what’s inside WordPress

Video 2 of 2: More play around inside WordPress.

In this video, we will install a theme, edit some content, and mess around with the menu.

Done! Congrats! Where to next?

If you’ve gotten this far, then a big congratulations to you! Most excellent!

You now have your domain name registered, your hosting account setup, and you’ve successfully set up your coaching website on WordPress!

You are ready to take over the world!

Here are a handful of things you can focus on next …

1. Join us in the WordPress 101 for Coaches Facebook Group

It’s a place dedicated to newbies on WordPress so you can learn more, grow your website, and have some social fun along the way.

Join the WordPress 101 for Coaches Facebook Group here.

2. Plan for great content

In particular, here are 6 Big Questions Every Coach’s Website Must Answer to start giving you ideas for content.

A good move to make is to outline a map (called sitemap) of the pages, content, and calls-to-action for your website.

Be sure to think about how the various elements of your website will work together to give the visitors an experience that will help them see you as a coach they should work with.

Think about how your website will lead visitors to take action to become your client. Think about your sales process.

The website model I use often is called the expert website. It’s great for building credibility and generating leads. I discuss this in high-def in the big book I wrote called, The Coaching Website Guide. 

3. Find a great theme

A “WordPress theme” is a set of files that give your website a specific look,  handy functionality, and neat content-layouts.

Ideally, the theme provider is available for support because with technology, something always goes wrong – and you’ll want to swiftly minimize any time-wasting.

I love the Divi theme by Elegant Themes. It’s great for laying out pages quickly and beautifully.

Since I’ve got a tech thumb, it’s easy for me to learn. For the non-techie, it can take a little time and I recommend sitting with someone who knows the software for fast learning. You can reach out to me for rapid learning.

For technophobes, don’t do your website

A free theme I have used in the past for the website, Life Coach Website Project (a fun little group website design experiment), is the Thoughts theme by WPExplorer. It’s crisp and clean with not too much caffeine.

You can also read more about the Top WordPress Themes for Coaching Websites for more ideas.

4. Be daring and choose a launch date

While you have WordPress freshly installed, your website is definitely not ready for the world because you need to add visuals, content, and functionality.

Getting the work done is a big challenge for many. Many coaches fail to launch due to procrastination, shiny-object syndrome, and writer’s block.

The move to make is to choose a gutsy launch date. Use the launch time estimator to help.

5. Create a welcome video

Pull together a short and simple way to introduce yourself to potential clients in a 1 to 2-minute video.

This exercise is a great way to get comfortable with verbalizing what you do.

Here are some articles to help you figure out what to say:

• Create a Short Message That Instantly Grabs Attention
• How to Get More Leads With Your Core Message
• How to Create a Compelling Core Message

6. Write some killer articles

A super way to get your name out there (I do it, gurus do it, and I’m sure you’ve seen it before) is to write great articles or blogs.

Having a kick-butt article that people love boosts your credibility and drives traffic to your website.

To write awesome articles that people want to rip open and read, use Santa’s MV Technique.

Post your website address below (it’ll help with search rankings too).

I get a small boost of feel-good hormones when I hear from readers. You’ll make my day and I know “making Kenn’s day” is high on your priorities.

So yes, any questions, ideas, or thoughts are welcome. Just post them below.

Oh! And if you do make a comment, be sure to include your new website address to get a small boost in your search engine rankings.

Your email list contains the people who are interested in what you do but aren’t yet ready to take action to buy or get that free coaching session.

These subscribers are your potential clients and customers.

If you build it up, interact positively, and serve them well, you’ll gain that trust that helps keep your coaching practice consistently full.

Personally, I LOVE IT when I hear from a subscriber whose been on my list a while and they just show up with credit card in hand asking, “where do I sign?”

Yes, that’s exactly what can happen.

But, it does take work to get out there, getting traffic, grow that list, and stay in touch. Good ‘ole blood, sweat, and tears.

The problem with many coaching websites is that their invitation to sign-up for the email list is a clumsy mess.

I’ve reviewed hundreds of these, and I’ll have to start accumulating some specific examples for each of these typical problems:

• the sign-up form is not visible, but buried deep within the website
• they form is difficult to fill out
• the submit form button is not an obvious button but some other artwork or attempt to be “cute”
• you get an error message that you can’t get around
• it doesn’t work on a mobile device
• when you submit the form, nothing happens to let you know it worked

When your form is buggered or confusing, people just give up — and that means fewer client opportunities for you.

Sadly, many coaches don’t even know how bad their forms are — and visitors won’t tell you it’s a problem, so you’ll never know.

It could be a long time before your discover how horrible your subscribing process is.

Here are some tips to making sure your opt-in process is smooth, slick, and maximizes your list-building efforts.

Tip#1 – Get numbers to show you how many people are subscribing

Get the numbers of people coming to your site, the number of form submissions, the number of people who are confirmed, and truly active.

This means these people have fully completed the opt-in process including confirming their email address if complying with CAN-SPAM laws.

You want bonafide, real people you can email and you KNOW they are getting your messages.

TIP#2 – Make sure it’s prominent

Make sure it’s very obvious that you are offering visitors a way to stay in touch by getting onto your email list – be that a promise for a newsletter, some tips, blog posts or other.

If you’re not sure how visible it is, try using a “light-box” which is a form that hovers over your website and with an invitation to sign up. People won’t miss that.

TIP#3 – Add an instantly gratifying freebie

Create, if you don’t have, a free download, video, or other immediately accessible teaching or resource they can access immediately when they sign-up.

It’s an inducement, a bonus, a special gift and can increase the conversions.

TIP#4 – Test your form yourself.

Sign up for your own email list and see how the process works it works.

Can you even do it? Was it super easy?

Use your personal email or make a free one somewhere else to test it out. You may need to remove yourself from your list first.

TIP #5 – Watch a friend sign up.

Get a friend, or the nearest sapien, and ask them to fill out your sign-up form. Better yet, grab three.

Keep quiet and just watch them do it – on a laptop and on their phones.

It’s amazing how differently people do things and how the seemingly-simple to you is impossible for others.

Often, your own familiarity with your website blinds you to what the reality is when others use it.

Myself included, and I’m a web designer.

TIP #6 – Test your sign-up form in a few places 

Test it on a mobile phone.

Test it using a Gmail account, an Outlook account, and one more like Yahoo or .me account (Apple). account or other.

Test it on a Chrome browser, Firefox, and Internet Explorer.

Test, test, test!

Tip #7 – Reduce the number of steps, ask for less information when signing up.

The fewer steps to signing up for your list, the better.

I know various services out there have different methods for this, but avoid extra steps.

You should only need email address and possibly first name. Don’t ask for phone number or mailing address unless you thought long and hard about it and you will call or send them something physical like a special gift.

Tip #8 – Make sure you’re emails are not ending up in their junk / spam / bulk / trash folders.

Your email messages need to be clean and simple and not look like anything a spammer would send.

Use minimal alert words like “free” or “buy now” or “viagra” – I know you coaches love talking about viagra ;P just kidding.

Your list service provider (like AWeber or MailChimp) will have tools to help you with this.

• stick to simple text
• avoid too many links
• avoid too many images

I know a lot of you have wild signatures with links to all your social profiles, websites, and what-not. That’s risky.

Remember, your list is gold, and getting through the sign-up process is crucial.

Be sure to give your opt-in box a thorough test to make sure it works well.

Clients are out there checking you out and if they can’t quietly hangout on your list for a spell, you’ll miss out on the chance to grow that trust for the day they are ready to sign up with you.

There’s a lot going on, from tech, to content, to visuals, to branding, to [insert latest marketing buzzword], and you’ll go cross-eyed, freeze in place, or just collapse from mental exhaustion (sometimes it feels like that!).

I know the frustrating feeling when I first started designing websites around the turn of the century, 2000.

I’d overthink, overdesign, overly add functionality, and overly obsess about my wording. I thought my brain was going to explode — or implode — it hurt. 

• It was hard to stay focused as ideas would come in a flurry.
• It was easy to keep clicking away at technology with minimal progress.
• It was crazy how much time you can spend looking for the perfect image. 

But, I’ll tell you, you’ve got to keep steady progress and “launch” if you’re ever going to succeed as a coach. 

Remember this ==> clients are out there and need your help. You’ve got to make it happen, get out there, and show up so they can discover you and find the help they really need. 

Kenn Quote

Furthermore, your biz dreams are at stake here too. You owe it to yourself to walk the talk and pursue your goals. Messing around with your website for months to years (I’ve seen it) is no way to go.

Take to heart these three keys below — they are the reasons why students and book-buyers launch in as fast as two weeks — and not with one of those crappy overnight sites, but a real powerhouse, marketing websites.

Let’s dive in and get your website project started …

Key #1 – Begin With the End in Mind and Create a Website Map

I believe Stephen Covey gets credit for the quote, “Begin with the end in mind,” as it’s one of his seven habits of highly effective people.

But, you know this because it’s what you do with clients all the time. How often do you find that your clients’ struggles are largely due to a lack of clarity around their goals? Quite often I suspect.

Just the same, if you want to launch a website, you need to get clear about what exactly this “goal website” is going to be. 

If you don’t, it’ll be hard to decide on your path and determine action steps. Many get stuck trying to their websites perfect as you can always find something to add, tweak, change, or enhance.

For coaches who want to build high credibility, attract clients, and keep their practices full into the future, I love using The Expert Website Model which I wrote about in  The Coaching Website Guide.

It’s basically a way to build your image, show the value of coaching, engage people, and invite new clients to work with you while keeping in touch with ones who might need your help in the future.

Here are some good things to get clear about at the start of your website project: 

• the pages with ideas for content on each page
• visuals and imagery needed
• the look and feel, colors, fonts
• the menu and labels
• tech needs, the tech needs: blog, email list?
• website platform: WordPress or others?
• details about the target client
• the overall strategy of content and action steps throughout

Draw a diagram, make a list, and sketch out a map of what you want your website to look like.

Pen and paper work fab for this.

KEY #2 – Set a “Deadly” Deadline

Think about high school or college projects that you’ve completed like term papers.

Think about any sports challenges you’ve taken like running a 5k. 

Think about any musical performance you’ve delivered or artistic work you’ve created. 

All of these accomplishments had a due date, a show time, or an exam day. 

They all had deadlines!

Even though it’s stressful, a deadline helps you get things done. Your website project needs one too!

But there’s a little more to it.

The weird thing about a self-chosen “go live” date is that doesn’t work for a lot of coaches.

This is because there’s little accountability.

There’s no audience to present to, no school diploma depending on it, and no feeling like a loser if you fail.

Without some pressure, then procrastination, perfectionism, and shiny-object syndrome take hold as you tell yourself, “you’ll launch next week,” and just feel a tiny bit bad about it, small enough to ignore.

So in order to reach a 99% chance of launching, you’ve got to make your deadline “deadly.” You’ll need some extra accountability measures.

I do this with (to) students in the website course, Client-Attracting Websites, and it works like a charm.

What we do is declare our launch date to each other, and then to our Facebook friends (*evil grin*) and then I throw in some juicy rewards as well — and voila! — an unstoppable surge of energy and momentum that gets the job. 

It works well because you (1) risk looking like a loser if you don’t launch and (2) miss out on some special rewards too. Whip-cracking at its best.

I know, a tough love. But hey, when your website is up, launched and things start happening, well you’ll be thanking me to no end.

Your dreams are important. Clients need help. Let’s not let a little thing like a website stand in the way

Set that deadline and make it a killer! Hehe.

KEY #3 – Craft a Core Message

One foundational piece of your website and marketing and business is your core message. It’s simply a few lines of text saying what you do in a compelling way.

This is a must-do as all of your copy, your visuals, your calls-to-action, blogs, and marketing messages depend on it.

Here’s an example from a past client:

“I help successful singles over forty who are tired of empty, unfulfilling flings to find exciting, meaningful love that lasts.”

With a summary like that, can you see how direction for the associated website can start taking shape? Can you start seeing what topics for blogs might be on that website? Can you see what colors and visuals might be there? Can you start to “feel” something there?

That’s the power of a solid core message.

Without some succinct centralized marketing essence like a core message, it’ll be hard to create and organize content.

Maybe you’ve run into these three common problems that stem from trying to write about coaching when there’s no focused message are: 

• you get too many ideas because you write about anything
• you may get writer’s block because you don’t know where to start
• you rethink and rewrite your content over and over to make it just right

A few good things to get into your core message include:

• who you work with – some words identifying them
• what struggles they face and desires they have (most important)
• who you are like a “coach” or that you offer “relationship coaching”

Oh, by the way, I’ve got a pretty beef tutorial on this that I usually share with list subscribers only, but shhh don’t tell them — it’s over here: How to Craft a Compelling Core Message.

So, where are you struggling? What aspect of your website? Post it below.

Where are you at in your site creation process? Perhaps you have a domain name or are in the middle of researching different software platforms? Just post below.

Why is it so important to learn how to write catchy titles?

If you’ve spent any time online, you’ll know that there’s a ton of content flying at you everywhere, all the time, and it’s just insane.

From Facebook ads, Gmail ads, social posts by friends, message updates from groups, email in your inbox, chat window dings, and all those little red notifications indicators that seem to show up everywhere.

These attention-beggars are endless, ceaseless, and growing like weeds.

That’s the reality of the digital world and a harsh one that you’re going to have to accept if you want your content, especially blog posts, to get noticed by potential clients.

And to get people to read your content, they first need to see your title. 

It’s a make or break point. Do or die. Win or lose. If it doesn’t get attention, people won’t get to your website.

Are you ready to dive in and learn how to write catchy titles for your content?

Whether you win the attention of your reader (think potential client) or not will rely on the title of your blog post because when the headline gets in front of your reader, he/she will have to choose to (A) read it or (B) skip it. It all relies on the title.

The MV Technique – How to Write Catchy Titles with Mystery and Value

I call this the MV Technique. Santa Claus is a real pro at mystery and value as I wrote in another article to teach it.

MV is short for mystery and value. Your titles should have both elements.

1. The mystery is what the reader DOES NOT KNOW
2. The value is what the reader ULTIMATELY WANTS

I’ve found it easiest to teach this is using a simple example …

A Simple Example – How to Lose Weight

Let’s say there was a blog post titled How to Lose Weight and you were a health coach focused on weight-loss.

This is a great title because it has both mystery and value ...

1. The mystery is HOW TO. It’s what the reader does not know.
2. The value is to LOSE WEIGHT, which is what the reader ultimately wants.

If someone who is overweight were to see as a subject line in an email or a title of a group discussion or in their Facebook feed, he/she would be compelled to click it.

True, the subject of losing weight might be tired, and so such messages lose interest or even get blocked by spam filters, you may fare better by getting more specific.

For example, make your title more unique and valuable like this, How to Lose Weight Without Extreme Exercise or Starvation, assuming you’ve got an approach to back that up.

Hey, if you do blog and drive traffic to your website, make sure that visitors are immediately engaged, delightfully WOWed, and motivated to contact you for coaching. I wrote all about that in The Coaching Website Guide.

Quiz Time! Can you pick out the mystery and value for these three titles?

Client, coach, friend, blogger, and all-around winner, Mary Franz has learned how to write catchy titles for her blogs. I took the first two from her website.

Can you pick out the mystery and value for each of these?

Title 1 – Do This to Stop Complaining Quickly

Title 2 – How to Say No to Someone Nicely

Title 3 – How to Write Catchy Titles for Coaching Blogs

Take a second before seeing the answers …

Answer 1

For the first one, the mystery is Do This and the value is to Stop Complaining Quickly.

Someone who is trying to break their complaining habit would love to read this article.

Some possible variations would include …

• Do This to Stop Complaining Quickly
• Do This to Stop Someone Else from Complaining Quickly
• Do This to Break Your Complaining Habit Once and For All
• Do This to Stop Complaining and Regain a Sense of Control

Answer 2

For the second one, the mystery is How to Say No and the value is about how to do it Nicely.

Someone wanting to be in control, be cool, and say “no” in a nice way would want to read this article.

Variations on this title could be …

• How to Say No at Work
• How to Say No to Family
• Three Things to Think About Before Delivering a Painful No to Loved Ones

Answer 3

Yep, I use this formula often, and well, as you can see, you’re here reading my article.

The mystery is simple How to and the value is Write Catchy Titles for Coaching Blogs.

I could have done other titles like these …

• How to Write Catchy Titles that Attract Clients
• Five Steps to Write Catchy Titles
• The Ultimate Guide to Writing Catchy Titles that Attract Your Ideal Clients

Here’s my 20-second challenge to help you learn how to write catchy titles …

Ok, let’s see if you can put today’s learning into action.

1. Think about ONE challenge a client of yours, or even yourself, has had over the last year.
2. Then, think about 3 things that are important to know about overcoming that challenge.
3. Then, in the comments, craft a title.

I’m waiting …

If your WordPress blog posts don’t look good when you post (or send them automaticallY) to Facebook, I’ll show you how to fix it.

Learn the basic terms of WordPress as I walk around the website of a trauma recovery coach.

This is great for coaches who are just starting their journey into learning WordPress.

Also, here’s a handy tutorial to set up your coaching website on WordPress.

From the design marketing media studios of our (just me) office in New Zealand where we give free coffee to clients who meet in person (none really), and nearly 20 years of work with coaches and online “noise making,” can you pick out the three hidden messages in this chicken scratch masterpiece?

When you hit the LIKE button, I get an electric jolt sent to my cell phone.

This quick shocker puts a smile on my face knowing that I’m helping someone ;). Thanks for that!

Click here to watch this website review on YouTube.

Many more website revives over at CoachingSitesThatWork on YouTube.

If you would like to schedule some quality time with me to improve your coaching website, just contact me here.

As I create, review or enhance websites, I always keep this guiding question in mind, How can I make this website better for attracting clients?

Want to say thanks? Just hit the LIKE button here. I appreciate it.