Here’s a quick website review for Farnaz Tabaee. Her life coaching website is at improvlead.com
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As I create, review or enhance websites, I always keep this guiding question in mind, How can I make this website better for attracting clients?
Key points for Farnaz’s life coaching website:
- Nice photo of yourself and smart positioning of your logo and menu.
- The biggest thing I’d do is remove the “improv” word and instead focus your content more deeply around the pains and desires of your ideal clients.
- Sure, concepts are handy for teaching, but they shouldn’t be the lead UNLESS that concept is well-known and highly sought after. In that case, I’d mix it in with pains and desires.
- Be careful to keep page layouts consistent or people will think they’ve left your website.
Here’s the article on writing titles I mentioned: Increase Newsletter Open Rates with Santa’s MV Technique
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