5 Modern Website Design Trends for Coaching Websites

It’s a savvy move to pay attention to modern website design trends and make sure you’re looking great online and smoothly delivering content to your visitors.

modern coaching website design

Whether about to launch the next most awesome coaching website or your seasoned-vet website needs a Spring cleaning, paying attention to current best practices is smart because:

(1) The way people use websites changes over time and your website needs to keep pace.

(2) Technology evolves to better serve people and the old stuff gets slower and starts to break. Your website needs the latest tools and updates that are essential for its purpose.

I call this “website rot” and it can tarnish your professional image and break your website – both which will hinder your efforts to find clients.

Here are 5 Modern Website Design Trends to Keep Your Website Well-oiled and Your Online Marketing Efforts Zipping Along

Let’s dig in …

Trend #1. Modern Websites are Simpler

As designers, marketers and business owners learn and implement the best stuff that works, it’s no surprise that SIMPLER is what users need and want.

For coaches who use blogging as a marketing strategy (I highly recommend), you’ll find a common current trend (2016/2017) of articles in a 1-column format.

Below is a screenshot from one of my favorite bloggers, Mark Sisson, who writes about great health inspired by primal living.

modern web design trend - one column

His articles have recently moved from a common 2-column format (with ads and offers on the right column) to simply one-column format.

It looks great on my laptop and views perfectly on my phone.

In a crazy busy modern world, we all need to eliminate junk. We need to stay focused, do less, and stick to the important.

And a simpler website will keep your visitors reading your content and seeing how great a coach you are – ultimately clicking their way into a phone call about hiring you as their coach.

The Coaching Site Guide

Create a simple, powerful, modern website that both looks great and impresses potential clients with the tips and tricks I wrote about in The Coaching Website Guide.

Trend #2. Modern Websites are “Mobile Ready”

Mobile ready means your website looks great and functions properly on mobile devices like smartphones and tablets.

A little more all-encompassing and nerdy is term “responsive – which means your website looks good on any shape or size of viewing shape (phone, pad, screen-size) and also controlled by browser resizing.

And stating the obvious, your website needs to look good everywhere so clients can find you on their miserable commute to work (which is exactly where they ponder life challenges and realize they need a kick-butt coach like you).

Here’s a fun little flashback video to see how Microsoft’s website is responsive.

Two quick tips … 

1. If you’re using WordPress be sure to buy a premium, current, and well-supported theme. They’re 99.999% likely to be responsive. Just confirm it when you make the purchase.

2. Always test the pages you create on a mobile device because while the layout (the design) might look good, the content (words, images, formatting) you’ve added to the page may not come out right.

Three handy ways to test your website for mobile readiness:

1. Here’s a neat little trick for testing your website, if you’re on WordPress.

2. Use Google’s Mobile-Friendly Test to both check out your pages.

3. Whip out your phone or pad and go to your website.

Soon are the days when people will read your articles on their watches, inside their contact lenses, or projected on a table from hi-tech pens ;P

Trend #3. Modern Websites use Big Fonts

You’ll often find page headings with big fonts to help separate sections of content.

You’ll also see bigger body text which better matches the increasing resolution of screens.

Here’s a screenshot from Mitzi’s website (she’s a life coach in New York) showing a big heading font that stands out along with a “mostly” 1-column layout.

big headings mitzi

As you can see the blog article font is the biggest on the page.

It’s bigger than her logo and rightfully so because it’s more important to the reader.

Trend #4. Modern Websites have Big Images

There’s the concept of a “hero image” which is simply a big image that fills the screen.

They can have text overlaying the image or be stand-alone.

Here’s a screenshot from a student of the course Client-Attracting Websites.

modern website design big image

Nicole has a fun massive hero image used on her homepage to give a fun, relaxed feel to her website.

She’s a life and career coach for creative people and she wants to give off a feeling of “being yourself”.

While big images are the trend, don’t forget to include engaging, benefit-rich copy to go with it. Remember, your website needs to engage and excite your visitors. This happens in the words.

Trend #5. Modern Websites are Social Butterflies

A coach’s website has just gotta integrate with social sites like Facebook.

The benefits are numerous and growing, including:

  • People discover coaches via social media
  • You gain credibility as a great coach when people “like” your stuff
  • Your content gets spread about as others share, like, and comment

And one reason I go bonkers for social media is that you can automate much of it.

Below is an example of simple social media sharing buttons that show up on the left of a website page making it easy for folks to spread the word.

sweet icons for social sharing

The above functionality is provided by the Monarch plugin from Elegant Themes – one of the WordPress theme companies I like.

The Coaching Site Guide

What’s more fun than a modern coaching website? 

A strategically smart coaching website that regularly sends you emails from people who want coaching! I wrote about that in The Coaching Website Guide. Have a looksee, you might likesy.

Remember, people are out there searching for ideas to make their careers, lives, and relationships better.

If you apply modern website design trends to your online presence, you’ll look great everywhere, visitors will easily read your content, and your name will get spread further around the web.

This adds up to new client leads for you 😉

I’d love to hear from you. Comment below.

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  1. Thank you, really helpful advice. I find it very daunting and get overwhelmed if I look at the other websites out there.

  2. I’ve been playing around with the single column vs having a sidebar, and it does look tidier for sure. Not sure how helpful that sidebar is anymore especially with mobile and general promo “blindness” people have these days. Single makes sense.

  3. Love your summary comment @Kenn: “I call this “website rot” and it can tarnish your professional image and break your website – both which will hinder your efforts to find clients” – very succinct and appropriate.

    This is a very well thought out, laid out, informative and helpful article. I agree with the points you have made and what you have written.

    Thank you for sharing your insight and knowledge. /psb

  4. Great article Kenn. Full of all sorts of great suggestions for building a great website. I know mine looks great, I have 1356 followers on FB and potential clients find my website very professional and it makes them more likely to work with me! thanks for all of your great advice!

  5. Thanks for the tips on how to check the blog before its published for how it looks on mobile… and the myriad of other tips. Very helpful reminders on what I need to be aware of so that my efforts look up to date and with it!

  6. Great article Kenn.

    Modern website design is amazing to follow…and always changing.

    Fun to be able to appreciate the nuances, like larger fonts, bigger images and make it happen.

    There’s always something to update…hopefully we keep evolving.