THE PRO PACKAGE
Refined over 20 years, we work together over a 4-week period to create a simple yet powerful website for attracting clients.
Read the juicy bits below …
FOR PROFESSIONAL COACHES WHO …
… starting a new business.
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… have a lot of experience.
There’s an urge to share what you’ve learned, to get wisdom out there, to help others gain perspective.
… value trust.
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FEATURE 1 OF 5
CLEAN, EYE-CATCHING DESIGN
that builds your credibility high and appeals to right clients — and leads them to working with you.
It’s easy to use.
It’ll be easy to navigate, easy to read, and reflect you authentically — while speaking to the needs of your clients. People will see you as a talented coach, and you’ll be proud to share it with everyone. A unique visual design that’s both eye-catching and authentic to you.
2. Authentically reflects you.
3. Looking good on Mobile devices
Your website will look marvelous on phones, tablets, and on the most popular browsers.
Logo Design
YES, WRITING HELP
Writing is painful for many. Explaining coaching can be tricky since people don’t really understand what it is. And making it all sound exciting without over-the-top salesy-ness seems like a tall order.
What I do:
- You get my gut-instinct, on-they-fly edits to make your writing more engaging and exciting for your clients.
- You get my personal feedback in a copy review session, so you can learn from my experience and improve your writing for the Web.
- I run Grammarly through your website to catch spelling mistakes, typos, wish-washyness, and clarify foggy writing.
I’m not in your head. Coaches who work with me love this level of help because they are too close to their own work and ideas. They need the outside feedback, especially since I’ve worked with coaches forever.
SLICK, SMART, SILENT
FUNCTIONALITY
- It’ll be lightning fast. Things should work fast, logically, easily, and with the intent to lead visitors to take a step to working with you closer.
- I don’t do noisy bells nor distracting whistles. Every bit of tech is intentional. — and that intention is to tell enough to build excitement and invite the next step.
- It’ll look perfect on mobiles.
- I’LL TAKE CARE OF THE TECH. My team and I will handle all the tech, except a few small instances where we’ll guide you — where security is concerned. Tech typically includes WordPress stup, hosting, email accounts, secure server, email list setup, and a few more nerdy things. I aim for less tech and more savvy, but you can’t get around the essentials.
- We may not do all of this, but these are common: Blog, Email List Sign Up, Contact Form, Calendar Booking, Free Download.
I’M A CONTROL FREAK
AFTER LAUNCHING
STAGE 5 CLINGER
Don’t worry, I’m not going anywhere after we’re done.
After your site goes live, you’ll need time to get familiar with it. For three months I support you. Specifically:
- I’m here to train and support you as you start using your site.
- I have guides, videos and my team on hand to help you get familiar with using your site in your business.
- You get my support program which includes backups, updates, statistics, and more.
- I mark 3 months to followup with a call to see how you are doing.
I also support clients in other ways including growing their site, building traffic, blogging and other ways to generate more clients and boost income.
Traffic Building Strategy
I provide tools, guidance, and feedback while you draft bits-n-pieces of content — so it all gets done timely and communicates the value of coaching. My clients find this invaluable.
3-Month Check-in
Training and Support
For three months, I will be right there to fix bugs, show you how to use the website, and ensure everything is running well.
When your site is done, you will be able to update it yourself. Specifically:
- You can make updates quickly yourself without having to email back and forth and wait.
- You can easily update body content just about anywhere, such as about page, testimonials, and automated emails that go out.
- You won’t be able to update graphics that make put the structure of the site such as the header, unless you’re good with Photoshop.
- Major structural or technical changes will be out of your reach.
- You will get all the design files I create to use as in your business. For example, for other marketing materials.
- You can save lots of money by doing quick updates yourself, which is one good reason people use WordPress.
- For 3 months after your site is up, I’m here to help ensure you are able to use your site and know how to make updates. If you get stuck, just ask.
In the end, you can make updates yourself – done as you like right away, quickly. It often takes the same amount of time to just make the update yourself instead of having to email a designer.
This ensures you know how to use your site, catches any bugs, and takes care of any other hiccup. Afterwards, we can discuss how things are going and see if I can support you further. Things I can help with include: creating a ebook, setting up a membership site, or starting a webinar.
… AND ALL THE LITTLE THINGS THAT MATTER
QUICK LOGO DESIGN / TWEAKS
If needed, I can create a clean, simple, smart logo that fits the design of the site. I use a well-chosen font, and add an icon/small image per your choice.
If you want/need something more extravagant, we can discuss. You may need to hire a logo designer.
I will also tweak an existing logo (if you have one) to fit the website smoothly, usually more horizontal, as many design-heavy logos often are big and intricate and don’t work well on websites.
PHOTO RETOUCHING
I will edit photos of you to sharpen them, fix color balance colors, resolve lighting issues, improve colors, smooth out rough spots, sharpen blurryness, and — basically make you look like a movie star.
YOU GET THE #1 WEBSITE PLATFORM, WordPress
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CHAT-GPT HERE AND THERE
I often pull up chatgpt to find the right word, the right color, idea or phrasing — or anything where a little “wisdom of the masses” kind of help.
It make things more complete, tidy, powerful in its special way.
I don’t think CHATGPT should be used to write all of your content — or at least I haven’t found a way to mimic uniqueness of a coach — and in that I believe there’s a huge opportunity for authenticity.
So, the content will come from you mostly, as you’ve probably read about already.
CHOOSING GOOD FONTS
You can tell when things are off on a website. It just doesn’t feel glued together properly. Bad font choices are part of that.
Given your market, the overall vibe of the websites, and good practices, and without overthinking it, think about font choices, usually just 1 or 2 to suit your site.
I use google fonts. There are plenty for us to work with, quick to use, and won’t add to costs.
GRAMMARLY FIXES
I run your content through Grammarly to fix typos, catch mistakes, and polish up your writing. This app is godsend 😉
OPTIMIZE SHARE LINK FOR
FACEBOOK AND LINKEDIN
I optimize your homepage feature image with a title and description so it looks good when sharing on Facebook and LinkedIn.
COACHING DIAGRAM
I create a “secret sauce” diagram that explains HOW your coaching works — and more importantly — WHY it’s valuable to clients. This is marketing.
SOCIAL MEDIA LINKS
I will add relevant social media links to your website so people can connect with you and be part of your “tribe.” 😀
PROFESSIONAL EMAIL
I will setup and connect your new business email account to your program of choice — Outlook, Gmail, — for easy access.
BUSINESS CARDS
If I design your logo, I’ll make a high-resolution edition suitable for print — like business cards and/or letterhead.
I CONSIDER A FITTING BRAND ARCHETYPE
Figuring out and aligning visuals and content to a “brand archetype” (12 common ones) brings a website to life — it feels more human, more real, and more you. People love to “feel” the coach come through.
TERMS AND PRIVACY PAGE
I’m not an internet lawyer or attorney of any sort and take no responsibility for the content of that terms and conditions page. I will set you up with default information that you will be responsible for reviewing for accuracy. You should seek the help of professional legal advice.
BUSINESS CARDS
I CONSIDER A FITTING BRAND ARCHETYPE
Figuring out and aligning visuals and content to a “brand archetype” (12 common ones) brings a website to life — it feels more human, more real, and more you. People love to “feel” the coach come through.
GOOGLE ANALYTICS SET UP
AND BASIC TRAINING
I set up the most powerful website stats program out there, and I’ll give you a video on how to log in and check the basics — like who came to your site and where.
SECURE SERVER SETUP
I CONSIDER A FITTING BRAND ARCHETYPE
Figuring out and aligning visuals and content to a “brand archetype” (12 common ones) brings a website to life — it feels more human, more real, and more you. People love to “feel” the coach come through.
BE FOUND ON GOOGLE
FOR YOUR NAME
I will optimize settings to help people to find you on Google for your name and business name.
SAVING SEO FOR LATER
Because there’s a lot of confusion about search engine optimization (SEO), mainly that people think it’s a flip-of-a-switch, and boom, you’re #1 on Google with clients knocking on your door — I save this for the marketing phase after launching.
The reality is that SEO is work. It’s marketing. It requires research, implementation, and tracking, and I’m not sure this is the best move for every coach. I’ve found there are better “first moves” to reach new clients, which depend on the coach.
Plus, getting the site up and running is plenty to focus on for now. Unless you’re really looking to go gung-ho, all day, every day on your business. That’s worth a closer look. 🙂
23 YEARS ONLINE
CREATING WEBSITES, BUILDING TRAFFIC, GLOBALLY, REMOTELY
I listen to your ideas. I bring to bear my experience, site model, and best practices. We make the most of both. Ultimately you own your business, and my job is to help you do your best.
Jsut a section talking about how clients of mine like that i bring 20+ years of bets practices to their sites, while also taking in their ideas, needs, specifics. So I’d call it custom but it also mixes in what I’ve found useful.
It’s important that you’re happy with your website, and if you feel strongly about certain aspects, I’ll usually bend. But I don’t do so without bringing to bear my perspective of what I’ve seen from experience. All of my clients seek and appreciate this.
RECOMMENDATIONS
Business Advisor
Kenn was very systematic in taking me through creating content, visuals, and the website. And not only is he great at extracting information to make a site reflect me and my strengths, but he also asked questions about where my business is going … And all of this is reflected in the site. That’s a very valuable (and rare) skill. Thank you, Kenn.
Although I had a niche, I had a lot of confusion and chaos about my business and how to approach websites and marketing. There was too much info out there. I needed a real simple framework. I needed expert help.
Your step-by-step process, content help, and coaching kept things focused, simple and clear. It helped me write compellingly and get things done properly. It was good to see how things progressed and unfolded. My website has been up for a week, and I’ve got a prospect calling me from Seattle. Things are starting to grow.
I loved the supporting documents and writing guides. It made the process easy for me – just answer the questions and keep moving. They gave me structure, helped me become focused, and made sure I didn’t miss anything.
My marketing and advertising friends like it – both from a visual perspective and a content perspective. I have a place that clearly explains what I do, and it’s a great place to get prospects to start building a relationship with me.
Business Coach
When I shared the drafts with my market, the reactions were without question, “Wow, that looks good! This is really good.“
The exercises/workbooks compelled me to go back to basics and think deeply about the specific needs of the market and the specific things I do to meet those needs. It was not just a focus on looking nice but having a very clear purpose.
Executive On The Run
I simply did not have a clue about where to begin with my website. Kenn had an uncanny way of interpreting what I wanted and then telling me in terms I could understand, what I needed to make my website effective.
Kenn has a way of making this very daunting process much more interesting and enjoyable. What more can I ask for than getting my website up – which I am totally confident in sending people to as fast as possible.
Lifestyle Design
I told you on the call last night that I was happy with it, but now that I’ve spent more time on it, I LOVE it!!! In our work together, the effort to think through content was the most helpful part. A few months ago if someone asked to see my website, I was like, “Uhh …” and very reluctant.
Now, I’m very happy to send them, knowing it reflects what I do and will motivate them to action. The person I sent to it last night just jumped on my list. Thanks, Kenn!
YOUR NEXT STEP
This package may not be exactly what you need.
So, we will talk further about your business and ideas in what I call a Discovery Session.
Now that we have meIn our first call, we’ll choose a go-live date. Then we’ll set milestones, schedule calls, and work by email to get everything done swiftly. The video below summarizes my process.
Writing guidance to extract the juiciest material from you —so we can get people excited about working with you.
ow that we have meIn our first call, we’ll choose a go-live date. Then we’ll set milestones, schedule calls, and work by email to get everything done swiftly. The video below summarizes my process.
Writing guidance to extract the juiciest material from you —so we can get people excited about working with you.
Depends on what we discuss. Needs vary widely.
Projects have ranged from 3-6k
I like going fast and intense to launch, 3-4 weeks.
I may or may not be busy at the moment
I typically span payments over three months, more thanspanning the time of our work together. I use PayPal mostly,
but Bank Transfer works too.
My fees typically range from $3500-$5000 USD.
I expect a handful of hours each week to
Think of this as your investment in your bu
We will discuss fees in person, but due to various situations, it can range from 3-6k. I also offer payment options spread monthly for easier management. For many of may clients, The Client-Attractor Website Package gets them tools to build their image, grow their following, and generate new client leads.
See you at our meeting!
I’m very excited about the possibility of working together. At our meeting, I’d love to hear more about your bigger goals and marketing plans. And of course, you can ask me any questions you like.
To make the most of our 30 minutes, please read this page and, if possible, send me any questions in advance to make the most of our time. I’ll call you at the phone number (or Skype name) provided.
YOUR INVE$TMENT
TIME. Working with me usually requires two sittings (an hour or so) a week to meet, draft content, gather materials, and review things I send to you. It’ll be more work in the beginning.
KENN’S FEE. Each coach’s situation is different. So, after we talk about your website, I will determine the cost of working together. I usually spread payments over 3 or 4 months and aim to get things done in 1-2 months.
OTHER COSTS. You’ll pay for hosting, domain name, and any other services needed like email list manager or calendar booking software.
A few recent projects have ranged from $2500 to 6k.
Getting Started
If this looks great to you, then let’s do these three things to get the ball rolling …
- Schedule our Kick-Off call
- Send you the Business Questionnaire.
- You make payment
MAKING PAYMENT
I usually take payment via PayPal and split it monthly. If you want to pay in full, or need a different method (like bank transfer), please let me know.