Do you cringe at the idea of sending anyone to your website?
If the idea of actually sharing your website with a potential client sends shivers down your spine, upsets your stomach, and makes you grimace, then it’s probably time to redesign.
Here are three tips to start fixing things up …
1. Tie your message to a REAL PAIN.
It’s likely your message is too vague, general, or concept-heavy for clients to understand.
Try bringing real-life, tangible reasons to hire you — things people ALREADY PAY FOR like health, well-being, careers, work, relationships, and love.
People will see more value and be drawn in when they can relate to your copy.
2. Go Marie Kondo and DECLUTTER FOR JOY.
Organizer extraordinaire Marie wrote The Life-Changing Magic of Tidying, a simple but excellent book. I watched her Netflix series too — fab!
It’s so easy to make a mess of your website with all the widgets, add-ons, and whatchamacallits available today.
Do your digital hot mess a favor and ditch most of it — opt for straight, simple, clear use of text and images.
Less is a helluva lot more — especially online.
3. Make the visuals WORK TOGETHER.
Start with a good headshot (or action shot like talking to a client) and pick ONE COLOR from it to highlight (buttons, links).
This will keep things glued together visually. Avoid just putting up anything that you like just because you can.
Choose just ONE SPECIAL FONT for headings but keep the body font simple and readable.
A big part of making a website great is making it appealing to engage with. That means it looks organized, it’s easy to read, and it’s about a topic clients care about.
How great would it be if you felt proud and eager to share your website? If you knew people would enjoy it when they showed up?
When you hit the LIKE button, I get an electric shock from my cell phone.
This quick jolt puts a smile on my face knowing that I’m helping someone ;). Thanks for that!
Please comment below and let me know what you’re thinking, liking, or wondering about (you’ll also get some search traffic boost for your website if you include your link. So post below!)