Business Coach Website Design – Minimal, Essential, Masculine
I’m reviewing a dozen websites of coaches (executive, business, leadership) in my little stash of Nice Sites collected over the years. This one is Greg Faxon’s business coaching website with a “Minimal, Essential, Masculine” style.
In this blog post:
- A quick look at the design
- My thoughts in a video review
- Three design tips from the video
What do you think of the design?
Post in the comments below.
A screenshot for a quick look …
Greg’s site feels clean, simple, and modern, with a friendly confidence to it. It leans into The Sage, with calm clarity and a quietly sharp vibe.
Like it? I’d love to hear what you think in the comments section.
My Video Review for Design Ideas, Content Creation, and Tech Tips
Greg Faxon’s business coaching website is clean and simple: strong front-end, clear messaging, and solid trust builders.
Full video on YouTube, here: Business Coach Website Design for Fresh Ideas.
My three favorite things to say about websites from looking at Greg’s site …
Authentic presence.
I love it when the coach is present and visible right away, on the homepage, with a message to his ideal client about the benefits to gain.
Trust is invaluable. Testimonials, stories, and case studies are very powerful for this. So, bring that third-person/social proof in. As we move into fake content, this will be even more valuable.
Make links flow. Keep wording consistent from click to click — simplicity is appreciated by all types of users. “Don’t make your visitors think!”
So wuddya think of this design? Share your reactions below.
I love hearing from coaches around the world. I actively watch comments, so feel free to post your website, questions, and thoughts. I await!
This was a really interesting take, Kenn. The idea of “minimal, essential, masculine” feels less about style and more about clarity and decisiveness — which I imagine really appeals to a certain type of client. I also like how it strips things back to what actually moves someone forward, rather than adding more noise.
I’m curious — for coaches whose audience isn’t naturally drawn to that more direct, minimal style, how do you help them find the right balance between simplicity and a tone that still feels aligned with their clients?
I appreciate your thoughtfulness, Gaye. I’m not sure how to answer that. Maybe more detail this would help: “audience isn’t naturally drawn to that more direct, minimal style.”
Maybe you mean more detailed information is appreciated by some clients than others.
I’d probably say all clients like simpler, clearer messaging, experiences.
I like the colors, easy to read font & general layout of the website. I really don’t like the button that says “apply here.” That’s confusing. Makes me think of applying for a job or school not hiring a coach.
I always found the “apply” to be pretentious.
Now if it was like applying to a prestigious college, or super exclusive program, then ok.
If the coach has a like a long list of clients and a wait list and is like Tony Robbins, then maybe, yeah “apply.”