Website Design for Coaches

How We Work Together – Who I Serve, My Design Process, and Recent Projects

The coaches I work with bring a lot of work, business, leadership, and life experience to the table.

Experience matters. They’ve led teams, taught at universities, built businesses, and faced tough life challenges. They are leaders, mentors and caregivers of all types.

Trust and authenticity are a big deal. Helping people is deeply rewarding and they want to build a profitable business as a professional coach.

Take the next step. If this sounds like you, we’ll then get in touch when ready. Yes, those are the faces of actual past clients.

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coaches who I built websites for
Over 300 projects, over 25 years, over 25 countries.

Are any of these coaching website worries holding you back?

What if my website doesn’t actually reflect me? You’ve built real credibility over the years. The last thing you want is a website that makes you look amateur, fly-by-night, or unserious.

What if I spend the money and time and end up disappointed anyway? You’ve heard the website war stories — or maybe you’ve been there yourself. Time and effort waste on a website you’re afraid people will actually visit. Yipes!

What if I don’t even know where to start? If only we had all the answers to guarantee success. Most coaches come to me for guidance and clarity as they take this big step to make their business legit — a professional website they can confidently use.

WEBSITE CREATION

4-STEP DESIGN PROCESS

STEP 1

FIND THE STORY

Get clear on your client, your message, and what your site needs to say.

STEP 2

MAP THE PAGES

Plan the pages, the flow, and the path you want people to follow.

STEP 3

BUILD THE BETA

Create the test version, give it visual appeal, and test how it works.

STEP 4

LAUNCH THE SITE

Polish the site, put it live, and start sharing it with confidence. Celebrate!


Coaching Website Designs & Feedback

Leadership Coach Website Design for Daniel
Executive Leadership Coach Website Design for Daniel

I love that people can visit the site and instantly know how I can help.

Website strategy, messaging, and design for a leadership coach who wanted his pages, blog, and services to feel clear, connected, and genuinely like him.

Before working with Kenn, I felt stuck with my website. It all felt disconnected—my pages, my blog, my offerings.

What stood out about Kenn was the structure and clarity he brought. He walked me through a process that made sense. Everything had a purpose.

Even the colors, fonts, and photos were intentional. That helped me shift my perspective and trust the design.

I love that people can visit the site and instantly know how I can help. Now, the site feels like me. Every section connects and flows. It’s simple, authentic, and clear.

Daniel Figueroa
Executive Leadership Coach
Front Row Perspectives
Georgia, USA

Leadership Coach Website Design for Wendy
Life & Leadership Coach Website Design for Wendy

10 minutes later I got a text: “Holy sh!t, this site is amazing.”

A professional coaching website designed to bring Wendy’s experience and track record forward—and replace the DIY look that was underselling her.

I’ve built sites before. It gets frustrating with all the moving parts, so I always called it “good enough” and let it be.

My old website screamed novice! Though I’m good at coaching, it looked like I didn’t have my act together. That’s a bad message to send to clients.

This time, I’m staying in my lane—coaching people—and trusting a pro to design it. Kenn delivered precisely what I wanted: to look legit, like a professional, and highlight my track record with a website that matches my style.

A client asked to see it, and 10 minutes later I got a text: “Holy sh!t, this site is amazing.”

Wendy Burich
The Badass Coach
WendyBadassCoach.com
Wisconsin, USA

Life Leadership Coach Website Design for Arvind

It’s an accurate reflection of me, and I am not afraid to share it with the world.

A collaborative website design process that helped Arvind clarify his coaching identity and create an online presence he could confidently share.

My biggest fear was that it wouldn’t feel like me. Kenn reassured me that it would be a truly collaborative process with room for tweaks every step of the way.

Kenn’s business questionnaire was key! It helped me reflect on the coaching identity I wanted to project to the world.

Having a website that authentically reflects who I am makes a huge difference to my confidence. It’s an accurate reflection of me, and I am not afraid to share it with the world.

The whole process was smooth and encouraging, not a drag at all. I’ve had great feedback on the website, and it’s exactly the right marketing tool for me.

Arvind Mungur
International Life Coach
ArvindMungur.com
London, UK

Wellness Coach Website Design for Lisa
Wellness Coach Website Design for Lisa

I love how it looks. It gives me confidence and excitement to get out there and share it

Website planning, messaging, and design that turned Lisa’s ideas and values into a clear, credible home for her coaching business.

I didn’t know where or how to start. I knew nothing about the process of getting or building out a website.

The business intake questionnaire was invaluable. I didn’t have a clear picture of what I wanted to say or how to portray myself as a professional. The clarity I gained was exactly what I needed.

Kenn was so good at having conversations to clarify my thoughts. My website aligns closely with my values and beliefs.

I love how it looks. It gives me confidence and excitement to get out there and share it so I help people live happy, healthy lives.

Lisa Strobridge
Nutrition & Fitness Coach
Visit TandemResults.com
Tennessee, USA

Transformation Life Coach Website Design for Cora
Transformation Life Coach Website Design for Cora

The final result is a page I’m proud of and that’s already attracting new clients.

A thoughtful, collaborative website design built around Cora’s resources, feedback, and vision—resulting in a site she’s proud to share and that’s already attracting clients.

Once again, Kenn came to the rescue. He asked the right questions, dove deep into the resources I provided, and was open to feedback every step of the way.

He’s persistent in exploring alternatives until everything fits perfectly.

The final result is a page I’m proud of and that’s already attracting new clients. The whole process was energizing and helped me focus on my business.

Thank you, Kenn, for helping me create a magnetic site that will attract the perfect clients for years.

Cora Whittington
Transformation Coach
Visit CoachCora.ca
Ontario, Canada

Get in touch

Every coach’s website project is a little different.

Some need a complete website, from messaging and structure through to design and build. Others already have good pieces in place and need help pulling them together.

Once I understand where you are, I’ll recommend the simplest sensible way forward and give you a clear proposal.

Most of my clients are building a serious coaching business and are ready to invest in getting the website right.

There’s no fee for the initial conversation.

Get In Touch Now
1

Let’s talk about what would be an amazing website for you.

2

I’ll outline a game plan with a timeline, tasks, and fees (proposal).

3

We implement.

Website Design for Coaches:
Frequently Asked Questions

Complete coaching website projects generally involve an investment of several thousand dollars. The final fee depends on what you need help with, such as messaging, content, design, technology, or a complete rebuild. Once I understand your situation, I’ll give you a clear proposal with the work, timeline, and fee spelled out. Let’s talk about what you need.

I usually aim to launch a new coaching website or complete website redesign in about four weeks. That includes the thinking, messaging, structure, design, and build—not just dropping your words into a template. The timeline may be shorter for smaller improvements or longer for a particularly large website.

Interestingly, this is a big reason coaches come to me. More interestingly, it’s the best place to start. We’ll clarify who you help, what they need, why your work matters, and what you want visitors to do next. Then we organise that thinking into clear pages and content.
You don’t need to arrive with all the words figured out.

Yes. You won’t need to learn coding or become a reluctant part-time web developer. You’ll be able to handle everyday tasks such as publishing articles, changing images, and updating simple content. I’ll show you how it works and can provide ongoing support when needed.

A good coaching website needs to do three things well: (1) It must make you look credible, (2) help the right visitors understand your value, and (3) guide them toward a sensible next step. Miss one of those and the site can quietly underperform—even if it looks beautiful.

Yes. Sometimes a website needs a complete rebuild. Often, it needs fewer changes than you might think: a clearer message, stronger structure, improved visuals, or a simpler path for potential clients to contact you. We’ll look at what is already working before tossing the whole thing into the digital skip bin.

Ye — ones who want to skip common mistakes, do it right the first time. Some of my clients are fairly new to coaching but bring decades of leadership, business, professional, or life experience. Others have been coaching for years. The most important thing is that your aim is to build your professional image and seek to gain the trust of your clients.

Yes. I work with executive coaches, leadership coaches, career coaches, life coaches, wellness coaches, and other specialists. The coaching niche may change, but the website still needs to communicate your value clearly, establish credibility, and help the right clients take the next step.

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