I’m Kenn Schroder, blogger, teacher, and computer geek offering website design for coaches such as executive coaches, career coaches, and personal coaches (life, relationships, health).

In 2001, I left the New York City corporate world to rekindle my childhood passion for “creating on computers” and have more flexibility in life. Here’s that tale: How I became a website designer for coaches.

And nope, I’m not a teenager. It’s just the camera angle, natural light, and Filipino blood. But, thanks!

Most coaching websites (if they ever launch) are awful messes — chaotic, clunky, and confusing. And that’s bad for biz.

They are not engaging, hurt your credibility, and definitely do not get potential clients interested in coaching. That’s a big problem because you know people will check you out online. Oh, the sleuthing power Google!

It’s actually a bigger problem than that because if you’re not proud of your website, you’ll hesitate to share it, cringing at the idea of any ever visiting it. Thus, you’re not getting out there to find clients, not doing any marketing, and are essentially invisible.

Better to have a website that’s ultra easy-to-use, exciting for your visitors, and highlights your talents as a coach.

Ultimately, your website should build your credibility high, communicate the value you bring, and invite people to reach out to you for help.

You’re confident to spread the word about what you do. And from what I’ve seen, clients start to show up, even with the simplest of efforts.

CoachingSitesThatWork.com is where I help solve this website problem. You can read blog posts on coaching websites, buy my beefy PDF on websites for coaches, and consider working with me to grow your biz.

My Utopia: Everyone Doing The Work They Love

In 2001, I left my comfy corporate job to pursue my childhood passion for “creating on computers” and became a website designer.

A few years later, I chose to specialize in websites for coaches to run a better business, have a bigger impact, and spend more time around amazing people.

It’s my utopia that we all do the work we’re good at so we can enjoy making a meaningful impact and earn an income doing so.

Since much of today’s work can be done from anywhere, and we (seem to be) getting smarter about what makes people happy, I believe technology will solve the mismatch of people with jobs they don’t like.

Kenn’s Utopia

For now, I’ll do my part and help talented coaches look good online, get their message out, and find great clients to work with.

I’ve been lucky enough to pull off my version of this — a mix of creating laptop time and traveling the world, How I Became Website Designer for Coaches.

Places You May Run Into Me

I've written a few blog posts for ICF

I wrote articles about coaching websites on the ICF blog. Here’s one crowd-pleaser, Three Keys to a Coaching Website that Attracts Clients.

Coaches Helping Coaches

The “resident web designer” at the Coaches Helping Coaches Facebook Group — the best FB group for coaches run by my friend Emma Louise-Elsey. Join us.

The Coaches Support Group is run by my friend, EG Sebastian. Just mention my name for free coffee (not really).

I did a lot on LinkedIn, earning me All Star

LinkedIn has given me all-star status for many years of mischief. You and I probably have connections in common. Connect with me there.

Where Am I?

I go between New York and New Zealand, depending on summertime — the seasons are the opposite.

Though the covid chaos has me hunkered down in NZ these days, I work with coaches all over the planet.

tip for traffic from google
My laptop, the beach, and some fun activity, and I’m gold.

If you need a professional website designer who gets coaches, learn more here: website design for coaches.


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+1-347-410-9800 (USA)
New York / New Zealand
Meetings are via Zoom