The Coaching Website Guide
Why Most Coaching Websites Never Bring a Single Client …
I was having a fair amount of success with the websites I was building for my clients.
But I was curious about the rest of the world. So, I did a little research.
In 2012, I hopped on the phone with 45 coaches to see how their websites were working.
Three weeks later, I found out that:
- 1/3 of websites never made it online
- 1/3 took forever to build
- 1/3 got it done fast
Of the ones who did “get it up,” only three of them brought new clients.
The result: 93% of websites never generated leads
As the pie chart sums it up, only 7% worked.
This discovery sparked me to write The Coaching Website Guide to rectify the situation.
Imagine working on your website for months, maybe spending thousands of dollars, and nothing comes from it.
Worse: think about having to start over.
Worser: think about giving up on your dreams.
I was once among the failing majority until one trip to Paris …
In the early days of biz, 2001-2006, I redesigned my website over 20 times before I finally figured out how to get it to work.
I studied from business gurus and tried many approaches and during one overseas trip to France where I attempted to “travel and work” at the same time, did everything come together.
I had signed 3 new clients in one week for 10k+ income, and it was a big breakthrough. After that, I was getting dozens of new client leads per month — all via the Web.
The Big Aha that change it all was …
The big discovery was that everything on your website — pages, words, visuals, menus, buttons, headlines, links, forms, cogwhistles, and doohickies — all of it must be designed to engage and EXCITE VISITORS TO TAKE STEPS to become your client.
You can’t do what most coaches do — grab a random template, add cool quotes, pretty pictures, generic faqs, and credentials and call it a day.
While nice, those things don’t get clients “excited” about working with you. Instead, you’ve got to craft your website to speak to their dreams, goals, desires, and needs.
After all, it’s the client who is deciding whether to hire you or not and if working with you isn’t “exciting” (hopeful, inspiring, exhilarating, moving, motivating, promising, energizing), then why hire you?
After figuring out how this online game worked, I took that wisdom to the websites I built for coaches — and yes, more clients came for them too.
From reviewing over 1,000 websites, here were the top three problem areas …
I’ve been the so-called “resident web designer” in various social groups, especially on LinkedIn where I reviewed websites and gave advice.
This first one is a massive discussion from 2012 that lasted an entire year, and the second one was from 2017.
And here are the top three problem areas …
Problem 1. The content was boring with things like:
- details of the coaching approach
- coaching industry updates
- pretty pictures and random quotes
- a laundry list of confusing “services”
Problem 2. The websites were difficult to use because:
- the writing was poorly organized
- the font styles made it hard to read
- the menus were confusing
- pointless, distracting bells and whistles
Problem 3. They didn’t inspire visitors to contact the coach.
Many websites had no clear invitation, making you wonder if the coach was actively taking new clients.
For most, the calls-to-action were weak with the typical “free consultation available upon request” spiel that well all know ends up as an awkward sales pitch.
As you can see, a good website needs to be easy, engaging, and exciting if you want visitors to perk up and call you. Buy the guide now.
But don’t feel too bad if your website is just collecting cyber-dust because …
It’s common for most new websites to do nothing because …
- technology makes it easy to “jump in blind” and make a mess
- good design, solid writing, and smart technology takes time figure out
- there’s too much info out there that easily lead you astray
- most designers don’t understand coaching (or how to communicate it)
If you cringe at the idea of someone actually visiting your website, then don’t fret for too long because you’re not alone, and there’s hope.
Take a breath. Softly smile. Accept your learning. Peace.
Then, do something about it and take advantage of my experience with The Coaching Website Guide.
I think you’ll find it indispensable.
Buy The Coaching Website Guide, get the bonus infographics and my 30-day guarantee now and start getting new clients with your website.
What’s Inside The Coaching Website Guide?
In this big 320-page pdf, you’ll learn how to:
There are Also Three Strategy Diagrams for a Website That Attracts Clients
The Homepage Elements
Learn how to elevate your credibility and instantly engage visitors.
The Language Clients “Get”
Learn how to create content that excites your potential clients.
The Conversion Website Map
See how your website, pages, and emails lead visitors to contact you.
Check Out Chapter 1 for Free
Preview chapter 1 to see if the content is any good.
Don’t spend the next six months creating another boring and (as a one coach put it) “fugly” website that you’ll be afraid to show anyone.
Instead, create a professional website that you’ll confidently share, knowing it will impress.
The Key to Writing Authentic, Exciting Content
Ever notice how people’s eyes glaze over when you talk about coaching? And even if they do “get it,” it still doesn’t get them excited.
And this is the problem with so many coach websites — they talk about things that clients don’t care about.
The key to engaging content is to speak to the deepest needs of your visitors — the stuff that they can relate to the most, like their dreams and desires, their struggles and frustrations.
If you can do this while being real, human, and honest, then your copy will connect with them powerfully.
Overwhelmed with your website? Here’s how to stay focused and get it done timely.
Pulling your hair and losing sleep is understandable. There’s a lot to learn, and a lot to do it can feel like climbing a mountian.
Hunting for, hiring, and managing a designer may save some time, but often adds more stress — and you’ll need to explain what coaching is too.
There are the head games like perfectionism, fear of failure, and writer’s block to get around.
The best way (I’ve found) to get it done smoothly is to create a clear sitemap of the pages, content, visuals, and functionality of your website.
I wrote all about that in the guide. It’ll keep your head from exploding and actually launch.
Get my time-tested tactics to launch on time in The Coaching Website Guide. It’s just $129 with my 100% Happiness Guarantee and the bonus infographics.
What Coaches Are Saying About the Guide
Your guide was extremely helpful and really gave me a blueprint I could follow in structuring my own coaching website and content.
The site is doing its job by attracting a regular stream of consultation requests and clients. Thanks so much for sharing your insights and wisdom.
~ Chiara Pietrogiovanna, Life Coach
You are very relatable. I instantly felt like you’re someone I could spend time with, the same age, love helping people, love outdoor activities, and obviously bright (yes, I claim that! lol).
The guide is very nicely laid out in a step-by-step process for either assessing (if you have one) or creating (if you don’t have one yet) your coaching site.
I also like the clearly explained steps of getting a client – from delivering good content, taking them to your site, adding more good value, and offering them coaching after emails.
The fact that I bought this guide is obviously testimony to the fact that you practice what you preach. So many online “gurus” don’t. You feel authentic in my mind as a result.
~ Gideon Hanekom, Relationship Coach
You described how to make my website about the benefits to the client. I honestly thought I already had, but when I read your guide, I could see I was totally fixed on my own perspective and was explaining the processes.
I changed the text, got new photos taken, and wrote my free ebook in about 4 weeks. My website has already generated 13 new clients. The guide has been invaluable, and I’m really excited about the next phase of my business.
~ Hannah Hempenstall, Life Coach
Kenn, the section on the giveaway and opt-in box are absolutely priceless. If coaches followed that advice, they’d be well their way to really understanding client attraction. PS – Thanks for helping the members at LinkedIn!
~ EG Sebastian, Client-Attraction
Web development can make even the brightest person’s brain feel like pudding. You lighten the heaviness with your approachable style, and then feed lots of substance in “little bites” so readers don’t get overwhelmed.
~ Lisa Manyoky, Branding Strategist
Not everyone can write. Not everyone can hold an audience. Your Guide is very well written. I have the sitemap and hub model pages pinned on my wall. The way you built up to the content writing section was done so nicely that even a novice can understand it.
~ Gary Henson, Business Coach
“What made it easy for me were the models, layouts, templates, formulas and examples – and your subtle humor along the way. I like that. It makes it real, and it makes me smile. It doesn’t get much better than that.
~ Carol Leek, Business Coach
Kenn is providing what coaches and consultants need to market their business on the Internet effectively. Read and use this step-by-step guide to develop your expert website and your customized online marketing system to attract and engage more clients.
~ Mike Rafati, Incredible Coach
Kenn, I think you’re brilliant! The whole idea of the “expert website” resonates with me. This guide is going to keep lots of coaches from floundering for a couple of years, wondering why their site isn’t attracting clients.
~ Gayle Scroggs, Mentor Coach
It’s easy to comprehend and really simple to work with. I’ve finally narrowed my niche – a huge step after 2½ years in business. Thank you so much for making that available to coaches like me!
~ Anne Fischer, Success Coach
It’s really hard for coaches to see their service from the benefit to the customer/client’s perspective. I thought you did one of the best jobs of explaining that I’ve seen. Plus, the step-by-step approach was exceptional.
~ Barb Zeigler, Set and Get Your Fees
I like that the site is intentional and purposeful about getting clients. The message comes across to me loud and clear, “It’s not about you stupid but what your clients want,” – but you say that nicely.
~ Dr. Tim Conrad, Resilience Coach
Your coaching business dreams are worth it! Use the guide and put your best foot forward. Get my 100% Happiness Guarantee and the bonus infographics too.
3 Bonus Tools When You Buy the Guide
Bonus 1: The Client-Attraction Website Map
Print and stick it on your wall. This visual shows how the various components work together to attract ideal clients, build instant credibility, and lead visitors to contact you.
Bonus 2: Blog for Traffic Infographic and Notes
Use the “publishing is the new advertising” approach to get attention online adeptly. Learn how to consistently write expert-level articles that people will love. My Private Notes show how I got thousands of visitors per monthly, over 14k subscribers, and over 90k in passive income, and I’m no guru.
Bonus 3: Clients From the Web Infographic
If you want a website that brings in clients while you sleep, you need to have a few things in place. When the coaches I work with aren’t getting enough leads, I whip this out and troubleshoot. It super simple but smart, and it works like magic.
I want the guide!
Choose GUIDE or KIT below.
Option 1 of 2: The Guide $129
Option 2 of 2: The DIY Kit $497
Get the guide, videos, infographics, files, and premium theme to get things off to an amazing start!
The Coaching Website Guide
320-page PDF of my best tips for a website that engages and excites visitors about coaching.
Build exciting momentum as you start learning WordPress, and set up your first page.
The Divi Theme
A top, premium theme for content layout, brand expression, and mobile viewing.
2-Week Launch Plan
A slow build is a total buzz kill. This infographic shows you how get it done fast and done well.
The Secret Website
Copy my private, working website with page-by-page content notes that I use with successful clients.
3 Bonus Infographics
See the big picture of getting clients online as well as the inner workings of your website.
Custom Page Layouts
Ready-made pages (presets, styling, tweaks) that I use with clients.
A simple 1-pager printable PDF to keep track of tasks.
The Design Process
Get a drink and jot down ideas as I go over the design adventure ahead.
100% Total Happiness Promise
I want you to get a lot from the guide. If you’re not satisfied with it, just reply to the purchase email, and it’ll be taken care of right away. No fuss.
Who is The Coaching Website Guide for? Coaches who want to build high credibility, who want their websites to be authentic, and who want to attract more clients.
What if I’m not very technical? This guide is not a point-and-click tech manual. It’s for content, design, and strategy for creating a website that attracts clients. If you’re only technical help, you’d best hire someone or get training.
Will I learn WordPress? WordPress is outside the scope of this guide, but I do give you some of the basics. This guide is for use with any website creation tool.
What about SEO? Is it in the guide? No. It’s too big of a topic. However, I give you some of the basics that have helped many coaches start getting new clients from the Web.
How is your guide different from all the free stuff out there? The free advice out there is general, overwhelming, and loosely relevant for coaches. This guide has the stuff I’ve found that works for coaches.
I’m a techie. Should I buy the guide? Yes, if you’re a coder who struggles with the copy. You’ll use this guide to write good content and organize your website to bring in new leads.
Can I get a refund if I don’t like it? Yes. Instantly. You’ve got 30 days.
Should I get the guide if I’m not using WordPress? Yes, because the guide is all about the strategy for generating leads. It matters less what website creation technology you use.
On a personal note…
Feb 14th, 2021
Valentines Day Update 🙂
Dear coach on the grow,
Hey, a big congrats on your brave decision to establish a coaching business.
Coaches are awesome people doing doubly-awesome things. You’re a bird of my kind of feather.
Perhaps you want to leave a job you no longer enjoy. Or shift gears into something more meaningful.
Maybe you want to coach people online because in this wildly evolving world today, helping folks forge smart paths and make good decisions is exactly what we need.
There’s also a good chance you also want the lifestyle benefits of working from wherever and whenever you like. Thus, enabling relocation, travel, or extended trips.
If so, then you and I have some things in common.
I left my high-paying, comfy insurance job to pursue work that excites me. I wanted time and location flexibility to pursue other passions.
I’ve been fortunate enough to have lived abroad in Paris, Argentina, Mexico, and now currently live in New Zealand.
I’ve been lucky enough to work from cool cafes or the comfort of home. I’m around great people. I can travel easily. I can live more fully.
It’s all great stuff, and you shoulda pursue the goals that light up your life. Abso-definitely!
But as you know the challenge ahead will be in finding and signing up new clients. You’ll need to do it consistently, predictably, and profitably.
I already know from experience that there are already 5-10 clients around you who would sign up with you if only they knew about you.
Your job is to make it easy for them to discover you, learn about you, and get on a call with you.
This is where your website is vital. It should be one that you can’t shut up about. One you can confidently and easily share with the world.
People will check you out and your website needs to represent you well. Without one, or a crumby one that lowers your value, a dull, ugly one, coaches resist any effort to spread the word.
And that’ll get you nowhere.
If $129 feels pricey for a pdf (that you’ll have to print or read on a screen, yuk), then I hear you.
You have my full permission to bonk me on the head and tell me to put it back on Amazon as a printed book 😉
But consider this …
If you jump in blind and create a website that doesn’t work, you’ll spend $1500 to $5000 and struggle for months (years for some folks) before having the courage to stop, rethink, and then start over.
Or worse, throw in the towel and give up on your dreams.
Why not just get the guide now, do it right the first time, and maximize your chances of success?
Let me also add that the information in The Coaching Website Guide isn’t random advice that’s littered around the Web. It’s from almost 20 years of in-the-trenches work with coaches.
And hey, if you get just one new client from your website, this guide will have paid for itself.
Besides, there’s nothing to lose because I’m happy to refund you, if needed. It’s no big deal.