The Coaching Website Guide

The Coaching Website Guide

A simple blueprint for creating compelling content, attracting great clients, and generating new leads with your website.

  • Write copy that appeals to potential clients.
  • Build high credibility, even if you’re a new coach.
  • Structure your content to generate leads.
  • Launch quickly without pulling your hair out.
  • Three bonus infographics for attracting clients.
  • Over 630 copies sold since 2011.

Here’s Why 90% of Coaching Websites Never Bring a Single Client …

coaching websites checklist

I was having a fair amount of success with the websites I was building for my clients.

But I was curious about the rest of the world. So, I did a little research.

In 2012, I hopped on the phone with 45 coaches to see how their websites were working.

Three weeks later, I found out that:

  • 1/3 of websites never made it online
  • 1/3 took forever to build
  • 1/3 built their websites fast

Of the ones who did “get it up,” most of their websites never brought a single client.


To my surprise, of the websites that did go live, 90% never generated a single lead. Yipes!

When you do the math (10% success of 66% that launched), only 7% of all websites actually worked.

That is scary.

This discovery sparked me to write The Coaching Website Guide to rectify the situation.

Imagine spending months developing your website, perhaps thousands of dollars, and then nothing comes from it.

Worse, think about having to start over — or having to give up on your coaching business dreams. Argh!!!

7% of websites bring clients

Sad truth be told — I was once among the failing majority.

In the early days of business, 2001-2006, I redesigned my website over 20 times before I finally figured out how to consistently get new leads from the Internet.

I studied marketing gurus, tried many approaches, and kept at it until I one day saw the light — and quickly started getting dozens of new client leads per month, all from the Web.

The big aha that change it all was …

The big discovery was that everything on your website — pages, words, visuals, headlines, links, forms, cogwhistles, and doohickies — all of it must excite visitors to take steps to become your client.

You can’t do what most coaches do — grab an overly-used template, add cool quotes and pretty pictures, some faqs and credentials, and call it a day.

That’ll only get you a web address on your business card and impress no one.

Instead, you’ve got to design it to speak to their dreams, their goals, and their desires. After all, it’s the client who is making the decision to hire you or not.

Ever since, I’ve been the “resident web designer” in various social groups, especially on LinkedIn, reviewing websites, and offering advice. Here are two from 2012 and 2017

website feedback on linkedin

discussing coaching websites

As you can see, lots of people need some serious help. If you’ve heard enough and simply want to learn from my experience, hop down below and buy the guide below.

From reviewing over 1,000 websites, here were the top three problem areas …

1. The content was boring with things like:

  • details of the coaching approach
  • coaching industry updates
  • pretty pictures and random quotes
  • a laundry list of services

2. The websites were difficult to use because:

  • the content was poorly organized
  • font styles made it painful to read
  • the menus and labels were confusing
  • they had pointless bells and whistles

3. They didn’t inspire visitors to take action to get in touch.

Most websites had no clear, prominent invitation, making you wonder if they were actively taking on new clients.

Many offers were boring with a casual, “free consultation available upon request” that we all know will be an awkward sales call.

As you can see, your website needs to be engaging, easy-to-use, and inviting. It needs to get visitors to eagerly want to contact you. Buy the guide now.

Don’t feel too bad if your website is just collecting cyber-dust because …

It’s common for most new websites to do nothing for your business because …

  • technology makes it easy to “jump in blind” and concoct a disaster
  • it takes skill to get colors to work, words to flow, and tech to work
  • there’s TMI (too much info) about creating websites that you’ll go cross-eyed
  • hiring a designer rarely helps because they don’t understand coaching, nor do they get marketing (look at their websites).

If you’ve made a mess, don’t fret. I’ve done it. Others have done it. More will do it. Just chalk it up as a learning experience. 😉

From here on, however, it’s time to take advantage of my learnings and apply it to your business with The Coaching Website Guide.

I think you’ll find it indispensable.

Get your copy now.

Kenn Schroder

Buy The Coaching Website Guide, get the bonus infographics, and my 30-day guarantee now and start getting new clients with your website.

What’s Inside The Coaching Website Guide?

inside the coaching website guide

In this big 320-page pdf, you’ll learn how to:

  • write enticingly from formulas and examples
  • avoid top mistakes most coaches make
  • create the pages clients love to read
  • arrange your menu for easy navigation
  • set up your opt-in box to attract subscribers
  • choose great images and avoid cheesy ones
  • get your website project done timely
  • find a diligent, talented web designer
  • create a freebie that draws clients in
  • get raving testimonials, not airy-fairy ones
  • organize content lead people to contact you
  • start getting traffic from search engines
  • And much, much more

There are Also Three Strategy Diagrams for a Website That Attracts Clients

The Home Page Attraction Elements - The Coaching Website Guide

The Homepage Elements
Learn how to elevate your credibility and instantly engage visitors.

client language diagram in the coaching website guide

The Language Clients “Get”
Learn how to create content that excites your potential clients.

coaching website map

The Conversion Website Map
See how your website, pages, and emails lead visitors to contact you.

Check Out Chapter 1 for Free

Chapter 1 of The Coaching Website Guide

Preview chapter 1 to see if the content is any good.

Don’t spend the next six months creating another boring, fugly website that you’ll be afraid to show anyone.

Instead, create a professional website that you’ll confidently share, knowing it will impress.

The Key to Writing Authentic, Exciting Content

the key to writing authentic, engaging copy that attracts clients

Ever notice how people’s eyes glaze over when you try to explain how coaching works? And if they do “get it,” it doesn’t get them wanting to hire you.

But this is precisely what most coaches do on their websites. They write about the processes and techniques — and it doesn’t help.

The key to engaging content is to speak directly to the needs/challenges of your visitors — and position yourself as a catalyst to support.

If you do this while being real, human, and approachable, then people will be itching to get on the phone with you.

In The Coaching Website Guide, you’ll learn how to write compelling copy from formulas and examples that have worked for others. Buy the guide, get the infographics, and my 100% Happiness Guarantee.

Overwhelmed with your website? Here’s how to stay focused and get it done timely.

Pulling your hair and losing sleep is understandable. There’s a lot to learn, and a lot to do it can feel like climbing a mountian.

Hunting for, hiring, and managing a designer may save some time, but often adds more stress — and you’ll need to explain what coaching is too.

There are the head games like perfectionism, fear of failure, and writer’s block to get around.

The best way (I’ve found) to get it done smoothly is to create a clear sitemap of the pages, content, visuals, and functionality of your website.

I wrote all about that in the guide. It’ll keep your head from exploding and actually launch.

create coaching website timely

Get my time-tested tactics to launch on time in The Coaching Website Guide. It’s just $129 with my 100% Happiness Guarantee and the bonus infographics.

What Coaches Are Saying About the Guide

life coach chiara

Your guide was extremely helpful and really gave me a blueprint I could follow in structuring my own coaching website and content. 

The site is doing its job by attracting a regular stream of consultation requests and clientsThanks so much for sharing your insights and wisdom.

~ Chiara Pietrogiovanna, Life Coach

You are very relatable. I instantly felt like you’re someone I could spend time with, the same age, love helping people, love outdoor activities, and obviously bright (yes, I claim that! lol).

The guide is very nicely laid out in a step-by-step process for either assessing (if you have one) or creating (if you don’t have one yet) your coaching site.

I also like the clearly explained steps of getting a client – from delivering good content, taking them to your site, adding more good value, and offering them coaching after emails.

The fact that I bought this guide is obviously testimony to the fact that you practice what you preach. So many online “gurus” don’t. You feel authentic in my mind as a result.

~ Gideon Hanekom, Relationship Coach

life coach hanna hempenstall

You described how to make my website about the benefits to the client. I honestly thought I already had, but when I read your guide, I could see I was totally fixed on my own perspective and was explaining the processes.

I changed the text, got new photos taken, and wrote my free ebook in about 4 weeks. My website has already generated 13 new clients. The guide has been invaluable, and I’m really excited about the next phase of my business.

~ Hannah Hempenstall, Life Coach

EG sebastian - mentor coach - my client attraction academy

Kenn, the section on the giveaway and opt-in box are absolutely priceless. If coaches followed that advice, they’d be well their way to really understanding client attraction. PS – Thanks for helping the members at LinkedIn!
~ EG Sebastian, Client-Attraction

Lisa Manyoky, Branding Strategist

Web development can make even the brightest person’s brain feel like pudding. You lighten the heaviness with your approachable style, and then feed lots of substance in “little bites” so readers don’t get overwhelmed.
~ Lisa Manyoky, Branding Strategist

Coach Gary Henson - Business Coach

Not everyone can write. Not everyone can hold an audience. Your Guide is very well written. I have the sitemap and hub model pages pinned on my wall. The way you built up to the content writing section was done so nicely that even a novice can understand it.
~ Gary Henson, Business Coach

Carol Leak - Personal Development Coach

“What made it easy for me were the models, layouts, templates, formulas and examples – and your subtle humor along the way. I like that. It makes it real, and it makes me smile. It doesn’t get much better than that.
~ Carol Leek, Business Coach

Mike Rafati - Incredible Coach

Kenn is providing what coaches and consultants need to market their business on the Internet effectively. Read and use this step-by-step guide to develop your expert website and your customized online marketing system to attract and engage more clients.
~ Mike Rafati, Incredible Coach

gayle - positive psychology coach

Kenn, I think you’re brilliant! The whole idea of the “expert website” resonates with me. This guide is going to keep lots of coaches from floundering for a couple of years, wondering why their site isn’t attracting clients.
~ Gayle Scroggs, Mentor Coach


It’s easy to comprehend and really simple to work with. I’ve finally narrowed my niche – a huge step after 2½ years in business. Thank you so much for making that available to coaches like me!
~ Anne Fischer, Success Coach

barb zeigler - business coach

It’s really hard for coaches to see their service from the benefit to the customer/client’s perspective. I thought you did one of the best jobs of explaining that I’ve seen. Plus, the step-by-step approach was exceptional.
~ Barb Zeigler, Set and Get Your Fees

Tim Conrad - Resilience Coach

I like that the site is intentional and purposeful about getting clients. The message comes across to me loud and clear, “It’s not about you stupid but what your clients want,” – but you say that nicely.
~ Dr. Tim Conrad, Resilience Coach

Your coaching business dreams are worth it! Use the guide and put your best foot forward. Get my 100% Happiness Guarantee and the bonus infographics too.

3 Bonus Tools When You Buy the Guide

coaching website map

Bonus 1: The Client-Attraction Website Map

Print it out and stick it on your wall. This infographic shows you how the various website components work together to attract ideal clients, build instant credibility, and lead visitors to contact you.

Blog for Traffic Infographic and Notes

Bonus 2: Blog for Traffic Infographic and My Private Notes

This infographic uses “publishing is the new advertising” model for getting attention online. Use it to consistently write credibility-building articles that people will love.

My Private Notes add more details which got me thousands of visitors monthly, over 14k subscribers, over 90k in passive sales, and endless new clients — and you know I’m not a guru, just a computer geek.

clients from the web

Bonus 3: Clients From the Web Infographic

If you want a website that brings in clients while you sleep, you need to have a few things in place. When the coaches I work with aren’t getting enough leads, I whip this out and troubleshoot. It works like magic.

I want the guide!

Choose GUIDE or KIT

Option 1 of 2: The Guide $129

Guide plus Bonuses

Design your website to attract new clients.
You won’t regret it.

  • A 320 page PDF of my best advice
  • Bonus 1: The Client-Attraction Sitemap
  • Bonus 2: The Blog for Traffic Infographic & My Private Notes 
  • Bonus 3: Clients from the Web Infographic
  • 100% Total Happiness Promise

Option 2 of 2: The DIY Kit $497

Get the guide, videos, infographics, files, and premium theme to get things off to an amazing start!

The Coaching Website Guide

The Coaching Website Guide
320-page PDF of my best tips for a website that engages and excites visitors about coaching.

wordpress videos

WordPress Videos
Build exciting momentum as you start learning WordPress, and set up your first page.

The Divi Theme

The Divi Theme
A top, premium theme for content layout, brand expression, and mobile viewing.

launch coaching website

2-Week Launch Plan
A slow build is a total buzz kill. This infographic shows you how get it done fast and done well.

secret website

The Secret Website
Copy my private, working website with page-by-page content notes that I use with successful clients.

bonus infographics

3 Bonus Infographics
See the big picture of getting clients online as well as the inner workings of your website.

New 2020
Custom Page Layouts
Ready-made pages (presets, styling, tweaks) that I use with clients.

New 2020
Big Checklist
A simple 1-pager printable PDF to keep track of tasks.

New 2020
The Design Process
Get a drink and jot down ideas as I go over the design adventure ahead.

100% Total Happiness Promise

I want you to get a lot from the guide. If you’re not satisfied with it, just reply to the purchase email, and it’ll be taken care of right away. No fuss.

Common Questions

Who is The Coaching Website Guide for? It’s for the coach who wants to build credibility, who wants to be authentic, and wants to create (or update) a website to appeal to ideal clients. It’ll give you a confidence boost to show up in the world so clients can find you.

What if I’m not very technical? This guide is not a point-and-click tech manual. It’s for content, design, and strategy for creating a website that attracts clients. If you’re only technical help, you’d best hire someone or get training.

Will I learn WordPress? WordPress is outside the scope of this guide, but I do give you some of the basics. This guide is for use with any website creation tool.

What about SEO? Is it in the guide? No. It’s too big of a topic. However, I give you some of the basics that have helped many coaches start getting new clients from the Web.

How is your guide different from all the free stuff out there? The free advice out there is general, overwhelming, and loosely relevant for coaches. This guide has the stuff I’ve found that works for coaches.

I’m a techie. Should I buy the guide? Yes, if you’re a coder who struggles with the copy. You’ll use this guide to write good content and organize your website to bring in new leads.

Can I get a refund if I don’t like it? Yes. Instantly. You’ve got 30 days.

Should I get the guide if I’m not using WordPress? Yes, because the guide is all about the strategy for generating leads. It matters less what website creation technology you use.

Got a question? No sweat. My doors are always open. Just email me at email hidden; JavaScript is required, and I’ll respond within a business day.

kenn schroder web designer for coaches
Kenn Schroder
Designer, Teacher, Author

On a personal note…

May 30th, 2020
The Coffee Club
Browns Bay, New Zealand


Dear coach on the grow,

Hey, a big congrats on your brave decision to establish a coaching business.

If you’re like many of the coaches I know – awesome people doing great things – then you’re a bird of my kind of feather.

Maybe you want to leave a job you no longer enjoy. Or perhaps it’s time to shift gears in life. Or it could be that coaching calls to you, and you’re ready to do it.

There’s also a good chance you also want the lifestyle benefits of working from wherever and whenever you like. Thus, enabling relocation, travel, or extended trips.

If so, then you and I have some things in common.

I left my high-paying, comfy insurance job to pursue work that excites me. I wanted time and location flexibility to pursue other passions.

I’ve been fortunate enough to have lived abroad in Paris, Argentina, Mexico, and now currently live in New Zealand.

I’ve been lucky enough to work from cool cafes or the comfort of home. I’m around great people. I can travel easily. I can live more fully.

It’s all great stuff, and you should pursue the goals that light up your life. Abso-definitely!

But as you know the challenge ahead will be in finding and signing up new clients. You’ll need to do it consistently, predictably, and profitably.

I already know from past clients that there are already 5-10 clients around you who would sign up with you if only they knew about you.

Your job is to make it easy for them to discover you, learn about what you do, and get on a call with you. This is where your website is vital.

You should have one that you just can’t shut up about – that you can confidently and easily share with the world.

People will check you out and your website needs to represent you well..

Without one, or a crumby one that lowers your value, a dull, ugly one, coaches resist any effort to spread the word.

And that’ll get you nowhere.

Finally, if $129 feels pricey for a pdf (that you’ll have to print or read on a screen, yuk), then I hear you.

You have my full permission to bonk me on the head and tell me to put it back on Amazon as a printed book 😉

But consider this

If you jump in blind and create a website that doesn’t work, you’ll spend $1500 to $5000 and struggle for years before having the courage to stop, rethink, and then – gulp – start over again.

Or worse, throw in the towel and give up on your dreams.

Why not just get the guide now, do it right the first time, and maximize your chances of success?

Let me also add that the information in The Coaching Website Guide isn’t random advice that’s littered around the Web. It’s from almost 20 years of in-the-trenches work with coaches.

And hey, if you get just one new client from your website, this guide will have paid for itself.

Besides, there’s nothing to lose because I’m happy to refund you – no big deal.

Buy the guide now.

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