Blogs and business websites are great for building credibility, for getting search engine traffic, and for having central hub for your coaching business. And when done well, they can be very compelling for getting prospective clients and making money.
However, most coaches don’t do this very well – by far.
Whether you have a great website, or a lacking one, you can boost your business with mini-sites.
Mini-sites (similar to micro-sites, squeeze pages, landing pages, sales pages, slide pages) are small websites, often 1-pagers, that are designed to get visitors to perform one task, such as:
- Getting someone give you their email address
- Getting someone to buy a product
- Getting someone to sign up for a service (coaching program)
You’ve seen them. They can feel very wordy, a bit salesy, and often long winded IF you’re NOT the person for whom this page was targeted.
BUT, and a huge BUT, if you are in the target market for this mini-site, then this wordy page will feel very compelling, very motivating, and stir up a lot of emotion in you.
Mini-sites can be very powerful.
In her book, Coaching Millions: Help More People, Make More Money, Live Your Ultimate Lifestyle(affiliate), Milana Leshinsky, highly successful mentor coach, talks about how she used mini-sites along with various other web strategies to grow her coaching business. This is a great book for coaches looking to make 6-7 figures.
Mini-sites work well due to less distraction – just one action on the page.
However, a mini-site is at the mercy of copy. Without compelling content, they won’t do much.
Some keys to successful mini-sites:
- A headline that literally mesmerizes your visitor.
- Great sales copy. Some basics for sales copy include: testimonials, benefit statements and handling resistances to taking action. To learn more, do a search: how to write a sales page
- Use longer pages if you’re asking people for money. Shorter for asking for an email address.
- Have only one call to action and spread it through the page so people can easily click when ready.
- Target your mini site to a specific audience: ex. Real estate investors as opposed to “people who want change”
- For building a list, be sure to give away juicy freebees.
So, for example, if you’re looking to build a big list of prospective clients, a good move for just about any coach, create a mini-site with a list of reasons why to signup, a gift (audio, video, or ebook), and an easy to access sign-up form.
Should you use mini-sites?
Probably so, but what were your goals again? Don’t want to build a list? Just a few clients on the side? An endless supply that pay well and passive income?