Website Design for Coaches

How to create a website that builds trust before you ever meet.

Website design for coaches with real experience behind them

The coaches I work with bring a lot of work, business, leadership, and life experience to the table. They’ve led teams, taught at universities, built businesses, raised families, and faced more than a few interesting challenges along the way.

Some are fairly new to coaching. Others have been doing it for years. What they share is a serious commitment to helping people and building a coaching business that reflects the level of experience they already have.

They want a professional coaching website that feels genuine, inviting, and credible. And yes, those are the faces of actual clients.

If that sounds like you, we’ll probably work well together.
Just get in touch when ready.

coaches who I built websites for

Are any of these coaching website worries holding you back?

What if it doesn’t actually reflect me?
This is the worry that keeps many coaches stuck. You’ve built real credibility over the years. The last thing you want is a website that makes you look like every other coach online — or, worse, like nobody in particular. This is why we closely at you and your clients for that unique magical story.

What if I spend the money and end up disappointed anyway?
Fair fear, and an honest one. You’ve probably heard the horror stories — money spent, still not happy, still tweaking it yourself at midnight. This is why we begin with creating an exciting vision for your website. Then make something you’ll love.

What if I don’t even know where to start, or what to ask for?
Most coaches don’t walk in with a clear brief, and that’s fine — that’s actually where I’m most useful. We play 20 questions to help us fill in the gaps of messaging, branding, visuals, and functionality so you can go online with confidence.

THE COACHING WEBSITE DESIGN PROCESS

Build a website that you — AND YOUR CLIENTS — love.

STEP 1

UNDERSTAND YOUR CLIENTS

We start with the people you most want to help—what they’re worried about, what they want to change, and what they need to understand before they’re ready to contact you. Get this right, and the rest of the website gets much easier.

STEP 2

BUILD YOUR CREDIBILITY

You already have useful experience, ideas, and proof. We bring the strongest parts forward so visitors quickly understand who you are, what you know, and why they should trust you. No chest-thumping required.

STEP 3

PLAN THE PATH

Every page should help visitors take a sensible next step. We organise your content so people can find what they need, understand your value, and move forward without getting lost or going cross-eyed.

STEP 4

CREATE THE WEBSITE

Once the message and structure are clear, I bring everything together—words, images, colours, layout, and technology—all working as one clear, credible coaching website that feels like you.

Recent Coaching Website Designs
& Client Feedback

Leadership Coach Website Design for Daniel

Executive Leadership Coach Website Design for Daniel

Website strategy, messaging, and design for a leadership coach who wanted his pages, blog, and services to feel clear, connected, and genuinely like him.

Before working with Kenn, I felt stuck with my website. It all felt disconnected—my pages, my blog, my offerings.

What stood out about Kenn was the structure and clarity he brought. He walked me through a process that made sense. Everything had a purpose.

Even the colors, fonts, and photos were intentional. That helped me shift my perspective and trust the design.

I love that people can visit the site and instantly know how I can help. Now, the site feels like me. Every section connects and flows. It’s simple, authentic, and clear.

Daniel Figueroa
Executive Leadership Coach
Front Row Perspectives
Georgia, USA

Leadership Coach Website Design for Wendy

Life & Leadership Coach Website Design for Wendy

A professional coaching website designed to bring Wendy’s experience and track record forward—and replace the DIY look that was underselling her.

I’ve built sites before. It gets frustrating with all the moving parts, so I always called it “good enough” and let it be.

My old website screamed novice! Though I’m good at coaching, it looked like I didn’t have my act together. That’s a bad message to send to clients.

This time, I’m staying in my lane—coaching people—and trusting a pro to design it. Kenn delivered precisely what I wanted: to look legit, like a professional, and highlight my track record with a website that matches my style.

A client asked to see it, and 10 minutes later I got a text: “Holy sh!t, this site is amazing.”

Wendy Burich
The Badass Coach
WendyBadassCoach.com
Wisconsin, USA

Life Leadership Coach Website Design for Arvind

International Life Coach Website Design for Arvind

A collaborative website design process that helped Arvind clarify his coaching identity and create an online presence he could confidently share.

My biggest fear was that it wouldn’t feel like me. Kenn reassured me that it would be a truly collaborative process with room for tweaks every step of the way.

Kenn’s business questionnaire was key! It helped me reflect on the coaching identity I wanted to project to the world.

Having a website that authentically reflects who I am makes a huge difference to my confidence. It’s an accurate reflection of me, and I am not afraid to share it with the world.

The whole process was smooth and encouraging, not a drag at all. I’ve had great feedback on the website, and it’s exactly the right marketing tool for me.

Arvind Mungur
International Life Coach
ArvindMungur.com
London, UK

Wellness Coach Website Design for Lisa

Wellness Coach Website Design for Lisa

Website planning, messaging, and design that turned Lisa’s ideas and values into a clear, credible home for her coaching business.

I didn’t know where or how to start. I knew nothing about the process of getting or building out a website.

The business intake questionnaire was invaluable. I didn’t have a clear picture of what I wanted to say or how to portray myself as a professional. The clarity I gained was exactly what I needed.

Kenn was so good at having conversations to clarify my thoughts. My website aligns closely with my values and beliefs.

I love how it looks. It gives me confidence and excitement to get out there and share it so I help people live happy, healthy lives.

Lisa Strobridge
Nutrition & Fitness Coach
Visit TandemResults.com
Tennessee, USA

Transformation Life Coach Website Design for Cora

Transformation Life Coach Website Design for Cora

A thoughtful, collaborative website design built around Cora’s resources, feedback, and vision—resulting in a site she’s proud to share and that’s already attracting clients.

Once again, Kenn came to the rescue. He asked the right questions, dove deep into the resources I provided, and was open to feedback every step of the way.

He’s persistent in exploring alternatives until everything fits perfectly.

The final result is a page I’m proud of and that’s already attracting new clients. The whole process was energizing and helped me focus on my business.

Thank you, Kenn, for helping me create a magnetic site that will attract the perfect clients for years.

Cora Whittington
Transformation Coach
Visit CoachCora.ca
Ontario, Canada

KENN SCHRODER

Let’s Talk About Your Website

Every coach’s website project is a little different.

Some clients need a complete website, from messaging and structure through to design and build. Others already have good pieces in place and need help pulling them together.

Once I understand where you are, I’ll recommend the simplest sensible way forward and give you a clear proposal.

Most of my clients are building a serious coaching business and are ready to invest in getting the website right.

There’s no fee for the initial conversation.

Get In Touch Now
1

Tell me what’s going on

I hear about your website, business, and goals.

2

I make a proposal

I’ll recommend an approach and outline the timeline, work, and fees.

3

We implement

If everything makes sense, we get started.

Website Design for Coaches:
Frequently Asked Questions

Complete coaching website projects generally involve an investment of several thousand dollars. The final fee depends on what you need help with, such as messaging, content, design, technology, or a complete rebuild. Once I understand your situation, I’ll give you a clear proposal with the work, timeline, and fee spelled out. Let’s talk about what you need.

I usually aim to launch a new coaching website or complete website redesign in about four weeks. That includes the thinking, messaging, structure, design, and build—not just dropping your words into a template. The timeline may be shorter for smaller improvements or longer for a particularly large website.

Interestingly, this is a big reason coaches come to me. More interestingly, it’s the best place to start. We’ll clarify who you help, what they need, why your work matters, and what you want visitors to do next. Then we organise that thinking into clear pages and content.
You don’t need to arrive with all the words figured out.

Yes. You won’t need to learn coding or become a reluctant part-time web developer. You’ll be able to handle everyday tasks such as publishing articles, changing images, and updating simple content. I’ll show you how it works and can provide ongoing support when needed.

A good coaching website needs to do three things well: (1) It must make you look credible, (2) help the right visitors understand your value, and (3) guide them toward a sensible next step. Miss one of those and the site can quietly underperform—even if it looks beautiful.

Yes. Sometimes a website needs a complete rebuild. Often, it needs fewer changes than you might think: a clearer message, stronger structure, improved visuals, or a simpler path for potential clients to contact you. We’ll look at what is already working before tossing the whole thing into the digital skip bin.

Ye — ones who want to skip common mistakes, do it right the first time. Some of my clients are fairly new to coaching but bring decades of leadership, business, professional, or life experience. Others have been coaching for years. The most important thing is that your aim is to build your professional image and seek to gain the trust of your clients.

Yes. I work with executive coaches, leadership coaches, career coaches, life coaches, wellness coaches, and other specialists. The coaching niche may change, but the website still needs to communicate your value clearly, establish credibility, and help the right clients take the next step.

Get In Touch Now