The coaches I work have a lot of work, business, and life experience.

They have led teams, taught in universities, built businesses, raised families, and faced tough challenges like surviving cancer or running ultra-marathons.

They are coaches, consultants, counselors, caretakers, and leaders in various fields. They all love helping others grow, overcome, and succeed.

Authenticity and trust are a big deal. They want a web presence that’s genuine, and puts their best foot forward.

Common Struggles, Worries, and Challenges I Help With

The website doesn’t reflect the coach. Many coaches come to me for redesign because their websites looks amateurish, feel inauthentic, and aren’t engaging. This quietly hurts credibility and the coach cringes at the idea of ever sharing it.

They struggle to show the value of coaching. The wording sounds vague, overly careful, or too technical. Not wanting to sound salesy or hyped-up, the coach struggles to explain coaching in an exciting way. Thus, it doesn’t generate leads.

Underneath it all is an uncertainty about where to focus. There’s too much advice and too many options about websites. Progress stalls. What they need is clarity, structure, and a calm, professional way to present themselves — uncomplicated.

I help coaches creates a websites they can’t shut up about.

First, we get clear about your messaging. We look closely at you, your coaching, and your clients. Then we shape clear language and a professional presentation that reflects your real level of experience. The site sounds like you and feels credible, confident, and worth sharing — while at the same time written to appeal to your ideal clients.

Second, we strategically design the site to lead clients toward you.
We look at the bigger picture — asking how your website will support your efforts to aquitre new clients. Then shape the an experience around how people find you and what to do next. Every page has a purpose. The result isn’t just a polished site — it guides the right clients closer to working with you.

DESIGN APPROACH

BUILD TRUST. ATTRACT CLIENTS.

The trust between a coach and a client is a big deal. It’s everything. So build a solid relationship right from the start — at your website! 

To do so, focus on good-fit clients, create content to show legit value, design visuals to support the message, and structure pages to invite people to a logical next step towards working with you, or at least staying in touch for the future). 

Done well, the experience is natural, authentic, and enjoyable.

Design with the client in mind.

GOOD CONTENT. New coaches often post their training credentials, pretty pictures, and a list of packages on their websites. While nice to have, those aren’t what motivates clients to work with you. You’ve got to go deeper — inside your client’s head. Like this …

POWERFUL CONTENT! Clients, deep down, want to remove problems and realize dreams. Your content should speak to those. While fast tech, clean design, and easy navigation matter, it’s words, emails, videos and all that get clients excited.

WE’LL PLAY 20 QUESTIONS. My design process kicks-off with a 20 question exercise that guides the messaging. It’s evolved from decades of helping coaches get online and reach new clients.

How I Work & Fees

With AI, trained VAs, the latest tech, and 25 years online, I like moving swiftly. I do short-term website creations and redesigns, as well as long-term projects focused on growing your client list. My fees are similar to coaching fees.

STEP 1. Tell me more about your situation.
STEP 2. I’ll outline a proposal with timeline, tasks, and fees.
STEP 3. If the proposal works for you, we implement it.

And I promise to keep it fun and productive along the way.
Just get in touch when ready.