One Scary Copywriting Tip
I remember reading this advice in my journey to writing great …
“Cut your copy in half. Then cut it in half again.”
Wow! That’s pretty scary.
It may be hard to get some half-decent words down on paper. Now, I’m asking you to cut it in half?! Twice?! Yikes!!
Recently, I updated a section of content on my About page to apply this advice.
Let me show you three iterations of the content and how it turned out. I think you’ll love it.
Here’s the first write-up, with paragraphs of about 4-5 lines each …
Then, I cut it in half, which feels about 1/3 less …
And here’s the third version, which I forced down to 2 lines each …
Better? Most agree. A few liked the second version better.
Not only will you learn how to write clean, tight copy for your website, but you’ll also learn how to write compellingly and excitingly in The Coaching Website Guide.
I believe that you would not be considered verbose if you use the first cut. It seems more conversational and friendly. It’s not too long. I will definitely use this advice when I tackle my own About Me page this week.
Impressive Kenn. Sounds like something I really need to learn how to do. I’m too long winded I know.
Thanks for the motivation and inspiration to give it a try.
Funny how as I read each new version I couldn’t really tell what was missing. Less is more sometimes.
Also, a really great piece of content.
Lately, I’ve been taking the time to chop copy in half … it does help me say more in fewer words. Such a great exercise.
Great example. Often people just quote these ideas over and over but your personal examples are powerful. Thanks!
When I taught grade school,I used to have a poster in my class with someone hugging their writing and the caption said “Don’t fall in love with your first draft.” Good advice.??
Thanks Trish. First draft love at first site. 😉
the second version is best. It draws you in. The third loses its character.
Thanks for that Margaret … I’ve revereted the page back to the second one.
TIP: Get feedback from others. It’s priceless – both cost and value. 😉
Hi Kenn,
I actually think that the best version is the second one.
It has many advantages, and not tiring to read.
Thanks for posting that Ido … at some point I was wondering if the “charm” started getting lost by too much trimming.
Looks like that was a great move Kenn and great advice for all of us. KISS!
Thanks Mike. Yes. KISS!