How to Create a Free Download That Clients Gotta Have – Trick 2 – Time Base It


In another post, I showed you how to use a limiting belief to make your free download offer more enticing. In today’s post, I’ll show you how to use time to do similarly.

time based freebie title - coaching websites

People want results and they want them now. Naturally. So, to time base it, we simply add time to the title of our free giveaway.

For example, if you were a weight-loss coach and had a free giveaway such as “How To Lose 10 Pounds”, you could do this  …

How to Lose 10 Pounds in One Week
How to Lose 10 Pounds in 30 Days
How to Lose 10 Pounds with 2 Minutes of Exercise a Day

Adding time makes it more interesting and enticing and appeals to the desire to achieve more in less time.

Can you get too unrealistic? Maybe. Consider …

How to Lose 50 Pounds in 10 Minutes

You’ll probably get people wanting to know about it because it seems outrageous, but they will come in with a high degree of skepticism. And if the content in the freebie doesn’t support this, then you’ll have disappointed the reader (this is called a “false beta” – sorta like lying). Don’t do this.

Now, let’s combine last week’s strategy (the limiting belief trick) with this week’s (the time based trick) for a one-two punchy title.

How to Lose 10 Pounds in 10 Days without Extreme Dieting or Intense Exercise

You will have to prove this or show a story about how someone else did it. The above title could  be an article about the effects of sleep on weight gain, or how to make easy food switches, or how to remove stress that makes you fat, or how walking reduces weight, or nutritional supplementing to lose weight, or even food timing or some sort of cleansing technique to remove waste (eww, I know).

Let’s get another example, away from fat-loss. Let’s go into something many coaches would love to do – write a book. Here’s how we can use time to jazz up the title …

How to Publish a Book
How to Publish a Book in a Week
How to Write a Book This Month with One Hour a Day

And if we grab last week’s article and remove a limiting belief such as “I suck at writing” or “I never wrote a book before” we can make this more exciting like this …

How to Publish a Coaching Book in One Week Even if You Suck at Writing
How to Write a Book in One Hour a Day as a Super Busy, Working mom
Step-by-step Book Publishing on Kindle as a First-Time Author

A good freebie title gets people on your list and into your marketing systems.

The Coaching Site Guide
Not only do we dive deep into freebies, but we also talk about creating a website that brings you new clients in The Coaching Site Guide. Check it out!

Got a title that needs tweaking? Got an idea that needs brainstorming? What’s your freebie title? Share it below.

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  1. Thanks you Kenn, That really helps me to think about how to use these tricks to title my downloads. I appreciate you taking the time to provide suggestions. Now for the emotion trick…

  2. Some of the limiting beliefs of solo parents is – I am always going to be alone. I have to do it all by myself. I am overwhelmed and exhausted all the time. I have no time for myself.

    Potential titles: How to create a life as a solo parent.
    How to fill the empty spots as a solo parent.
    How to be a solo parent without feeling overwhelmed and exhausted.
    How to solo parent and have time for yourself.

    Am I on the right track??

    1. Awesome Kim!

      So great to have your example here … some thoughts …

      You said, “be alone, all by myself, overwhelmed, exhausted, no time for self”.

      For the Limiting Belief Trick (the other post), here’s a suggestion:
      How to Create a Temporary Solo Parent Life without Overwhelm

      For the Time Base Trick (above) here’s suggestion:
      How to Plan Life as a SoloParent on Saturday Morning
      (seems like you’re talking to newly solo parents, newly separated, busy moms)

      For Alan’s suggested Emotion Trick … hmmm ….

  3. Good stuff, Kenn!

    I liked your two step punch.

    How about adding a third? Your first two steps are really powerful. Now add emotion to take it one more step.

    Negative emotions are frustration, pain (making them say ouch). Very positive emotions are excitement, desire, OMG I cant wait to get that NOW!

    You actually hit on one in the one where you said to do it without EXTREME Exercise since I could feel the stress from thinking about that EXTREME exercise. That sort of hints at pain that you can remember from doing it before.

    Let’s make it a clear thing. Something like “Losing that 10 lbs in 10 days for the first time! No matter how hard you’ve tried before.” which pulls in that sense of frustration.

    it can be pain, frustration. Just make them feel it, or remember that feeling. Or it can be excitement, compelling desire about what you COULD have. Make them feel what the future could be like.

    1. Ahh, the precious emotions. They say that we make decisions on emotion, and we justify it with logic. ;P

      How to Lose 10 Pounds, Feel Amazing, in 10 Days without Stressful Extreme Dieting

      I’ve added in some emotion here … good suggestion Alan. Yes, the third article in this series would be a great idea – Trick 3 – Emotion.

      I’ll see where my writing is at, but this looks like a winner.