Four Levels of Coaching Websites

LEVEL 1 WEBSITE – CREDIBILITY

You get online with a site that speaks about what you do, shows your talents, and ideally aligns with the type of clients and offers that make sense for what you’re doing currently.

LEVEL 2 WEBSITE – VISIBILITY

You use your site as more than a reference point that you passively link to. You actively use it to get in front of people — maybe that’s a resource/freebie. Or, perhaps that’s content marketing, search marketing, or even landing/lead-gen via social posts or other efforts. But this next edition is an intentional part of your so-called “sales process.”

LEVEL 3 WEBSITE – CONVERSION

Not only is your site professional, focused, and intentional for driving people to it, but it also is meant to generate leads — it shows a lot of value, entices people to act and get on your calendar, by something, or join a list or other. It moves them closer to a sale (most likely a paid coaching client, but it could be other things).

LEVEL 4 WEBSITE – TIME SAVER / MONEY MAKER

Your website, processes, and marketing all work together to reduce stress/time/fuss on your end, and the numbers work. Your visibility efforts get you in front of clients who engage with your material (presence), get excited, and eagerly sign-up, enroll, buy, or request a call with you to work together.

The income is good. The not-fun tasks are handled/automated. The lifestyle benefits are fabulous.

The hustle is less of a bustle.

There’s more joy.

 Want a mix of practical and strategic advice for your coaching website? If so, check out my guide, The Coaching Website Guide.

What level is your website at?

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