This is a quick tip for improving Geraldine’s website.
Here site is here: Mindfulness Coaching Works .
Thanks for posting it Geraldine.
I like the white space and clean layout. Things are easy to follow on your site. Great!
I think your site suffers from the #1 challenge most coaching sites face.
There’s NO BIG BENEFIT.
People need to know why they should explore your website.
It needs to be clear instantly – and it needs to be great.
One great way to engage them and give them a compelling reason to stick around you is creating a juicy headline.
Most coaches bury the juicy stuff at the end of the about page, just like you did.
Instead, make that first as shown below.
Here’s the before:
Here’s the after: (I got this text from the bottom of your Why I Coach page and added a little)
After you get a great headline up, followup with more content to help your visitors.
Build an image as an expert – a guru – a catalyst for help.