How a Blogging KIT Beats a Newsletter KIT for Building Your Expert Coach Status
A KIT is your Keep-In-Touch strategy. The better (frequent, consistent, and valuable) you keep in touch, the better you grow your image as an expert coach (clients gravitate toward experts!).
Many coaches struggle to implement their newsletter KIT on a consistent basis because it’s a lot of work.
Newsletters are associated with a big production, including articles, tips, offers, and more – akin to print newsletters.
So, for a coach, a new coach at that, to start a newsletter can be a bit of work to get off the ground and a pain in the butt to keep going.
Add to that the newness of marketing, the newness of building a business, and the newness of business writing. That’s a lot.
Enter blogging.
How blogging is a better KIT than doing newsletters for new coaches:
- Blog entries can be shorter articles. So it’s faster to write. Great for an emerging coach.
- They are often more of a one-to-one, conversational type of communication, like an email to a friend. So, to write it is very natural. You don’t need to be an expert writer.
- You can publish a blog post very quickly – simply write it and click publish. Much less of a production than a newsletter.
- With the various tools (RSS, social networks) it’s easy to send your blog post to your readers and to potential readers. Once set up, it’s automatic.
- Blogging tends to be more fun because you can write and publish at the spur of the moment – when a great idea pops into your mind.
- Search engines like websites with newer, fresher content, and blogging is a good way to appeal to search engines – bringing you more visitors.
A Blog KIT strategy is a great way for new coaches (seasoned ones, too) to quickly create and send valuable content to people – thus building trust, familiarity, and your expert coaching status.
I’ve found exactly the reverse. I have produced a blog for almost 2 years, and find it more psychological effort for less (apparent) payoff than the newsletter I’ve been putting out for 6 years. I get more comments generated by my newsletters, it gives me something very professional to send to people, and my list has been growing 25% per year.
Unless you get a lot of comments on your blog, it can feel like writing into a void – who’s really listening?
____________________________________
John West Hadley
Career Search Counselor
(908) 725-2437
“Land The Job & Pay You Deserve”
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KIT – that’s really clever, Kenn. I love my blog. I started it a year ago and my list has more than doubled since. I find it’s easier to stay in touch with my market. And, because of the ways that blogs connect to social media, my blog is getting out into the hands of way more than my list every week.
I recommend all coaches have a blog. In fact, if you’re just getting starting a blogsite, like the kind Kenn can create for you, can replace a static website altogether.
Happy Blogging!
I totally agree. I have just created a website and decided that I would use the blog and not do a newsletter. I still have to make that happen to a greater degree but that is where I am heading. Why? Because I have too many newsletters and would rather read a quick blog. I know that there are a lot just like me.
Hi Joanne.
Yep.
You definitely need people’s permission, which could be someone who subscribed to your RSS, a friend on FaceBook (indirect permission) who sees your status update that you blogged (automatic), your email list subscriber who gets the blog entry.
With the various tools (RSS, social networks) it’s easy to send your blog post to your readers and to potential readers. Once setup, it’s automatic. – re this bullet point, don’t people have to subscribe you your blog to receive it? How can you reach potential readers with a blog entery?