Here’s a quick website review for Lawrie Scott. His life coaching website is at newhorizonslifecoach.co.uk.
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As I create, review or enhance websites, I always keep this guiding question in mind, How can I make this website better for attracting clients?
Key points for Lawrie’s life coaching website:
- When it comes to copy on your homepage, what I like to do is create an engaging headline that speaks to the clients’ interests while weaving in a little educational piece. Essentially, you’re teaching (or ask questions if you want to be more coach-like) them more about their situation and then positioning yourself (coaching) as a possible solution. Your story will be more general when you appeal to a wider range of folks/situations, but it still can be a good story.
- Get a better photo up higher on the page.
- Get a concise message together.
- Reduce the space your menu/logo take up.
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