She Avoided the MESSAGING MISTAKE Most Make — ADHD Coaching Website

Have you ever landed on a coaching site, skimmed it for a few seconds, and felt… nothing? No spark, no hope, no “hey, that’s me.” That’s what weak words cost you, and it’s not just a visitor, it’s someone who was ready to be helped.

So let me share some insights on a coach’s website design that shows you a better way for messaging.

I designed Susan’s site a few years back. She’s an ADHD coach over in Perth, Australia. My approach began with a close look at her clients and her experience so that we could create content that would get visitors excited about hiring Susan.

Here’s a quick look at it …

The mistake many coaches make is writing about “coaching.”

The easy thing to do, which isn’t the best, is to talk about sessions, assessments, and trying to explain things like “this isn’t therapy.” While true, these points don’t hit home with your visitors.

For Susan’s visitors, tired parents scrolling at night for help. They aren’t shopping for a method, they’re shopping for relief as they raise kids with ADHD.

Coach Websites GOTTA Speak The Client’s Language. So we did that on her website.

I’d spend less content talking about your role as a coach, and more time talking about your client’s life, the before and the after, in real, felt words. Paint the dream, not the problem.

Susan’s site does it well, here are 3 places it works well.

1. It made her homepage inspiring.

She could have opened with her title, but instead she wrote: “Discover a new joy in parenting your children so they can become happy, responsible adults.” That’s not a job title, that’s a dream, and there’s a big difference.

2. It made her Freebie irresistible

Susan’s freebie isn’t a big, boring PDF, it’s 5 Steps to a Calmer Morning — small and sharp, fixing one real pain today. A narrow freebie works like magic, while a broad one just sits there, unread.

3. Her write-up sounds amazing!

Her “how I help” section says it plainly:

“I work with parents of children with ADHD who are struggling with parenting their child and want to find a better way. I help these parents develop healthy relationships with their children so they can ultimately grow up to be independent, successful, and happy adults.”

Notice what’s missing — no sessions, no tools, just the parent’s story. Susan is the guide, and the client is the hero.

Want to make EVERYTHING exciting on your website?
The Coaching Website Guide, 20 years of notes, helps you figure out the content, design, and structure so your website WOWs your visitors. Hundreds of coaches love it.

The lesson for every coach

You’re not selling your method, you’re selling support for pain riddance, change making, and goal attainment. It’s all about the language, stories, and thoughts in your clients head.

This helping? Tell me below.

What are you taking away from this article? I’d love to hear from you.