A Simple Online Platform for Coaches

A simple way to think about your “coaching platform.”
So you don’t lose your head!

(And can make a simple plan
to reach new clients online)

This 3-part diagram mimics real life.
It’s how we connect and trust each other.

People hire coaches they know, like, and trust.
And your website is a tool for gaining trust.

Here are the parts:

1. PUBLIC platforms
2. PRIVATE platforms
3. PAID platforms

— PART 1. PUBLIC platforms

This is where people first discover you.
It’s all the free content online.

It’s all the groups, article websites, medai sites (e.g. youtube), social platforms like LinkedIn, and more.

In the physical world, it’s making new friends at a meetup event, at the local coffee shops, or at the office.

In the public space, keep things light, fun, open, interesting, and friendly.
“Edutainment” Educational stuff and entertainment are great in free spaces.

Then invite them to your private platform.

— PART 2. PRIVATE platform

This is your website, and especially your email list.
It gets people from “out there” to “in here.”

And “in here,” YOU are in full control of the communication.
For example, you can proactively send emails to your list.

It’s like inviting new acquaintances to your BBQ.
It’s like meeting your child’s parent’s and planning a play date.
It’s like going to happy hour with coworkers.
It’s like meeting new friends at a book club, and getting coffee later.

It brings people closer to you because there’s trust.

Then invite them to pay you for dedicated support.

— 3. PAID platform

As a “paying client,” you to are committed to a purpose.

They commit to pay you and do their tasks.
You commit to coach them like a pro.

These can be …
It’s your one-on-one coaching offer.
It’s your group program.
It can be many things, like a membership too.

PUBLIC —> PRIVATE —> PAID

Trust builds through each step.
But mainly, get people “onto your platform” is the key.