The Legwork to Get Great Ideas from Your Head to the Web So Clients Can Discover You
She got 18 new free consult requests (leads) in February. They came from her warm words of wisdom.
I’m talking about the stats on a coach who I’m helping to get her content out online.
Let me share some insights so you can also get clients online from your brainy ideas.
If you have good ideas, can get them down in writing (casually and conversationally is good), or brave up and do a video (basically by not taking yourself too seriously), then you’ve got gold for content marketing.
Content marketing is fabulous because it builds your credibility and is not a blatant, annoying sales ad. It’s sharing, caring, teaching, and inspiring — which is insanely attractive.
In a visual, here are the three steps to getting your content marketing to work …
You probably have these helpful thoughts that pop into your head during the week. I’m sure you see people change, grow, and transform all the time.
But there’s a big hitch to getting those great thoughts onto the Web so they can work their magic.
This is what I call “the legwork“
And it ain’t the hottest of topics.
Some marketers say don’t make your offer look difficult, or take a lot of work or time. Make it look simple, easy, and quick. Which I can understand from a sales perspective.
But I think knowing that there’s some work to do is helpful. That it’s work you can document and have someone else repeat. And that this legwork is a big part of getting results.
THE WORK is getting clear, well-organized, posts made with good visuals for the channel/channels you use — social platforms, article websites, trade magazines, groups, email lists, or whatnot.
It’s work.
It takes time.
How to Get Great Ideas from Your Head to The Web So Clients Can Discover You
So, as a natural teacher, supporter, and techie, I want to ensure you don’t walk away from this post without getting smarter.
So a few tips to make your thought-to-content approach work.
TIP #1 – Start doing the leg work in a way that “you” can definitely do.
A weekly 10-minute video to your online group, or a weekly write-up of a small client success this week. You’ll need a way to get the bright ideas out of your head and into sharable form. Small, simple, doable is good.
TIP #2 – Get someone else to do the legwork.
Sure, you can start the legwork yourself, but don’t do it for long because it’ll suck up time — time better spent on the next content.
I’d even challenge you to “only do the legwork” once and then document and hand it off.
TIP #3 – Stop worry, stress, and fear at the front door.
I see a lot of anxiety and hesitation when it’s time to put content out online — like being judged poorly or getting an angry response.
In my experience, 99.9% of the time, nothing bad has ever happened.
SUMMARY
Your idea sparks can fuel your content marketing success if you can manage the legwork.
It’s like acquiring any skill — you start small with where you’re at and build muscle over time. Eventually handing off the tasks (now documented by you) to someone else who can do it faster for far less.