Tips for Coaching Website Taglines from My Local Broadband Provider

Chorus is a local broadband service provider here in Auckland, New Zealand.

As you can see, their homepage opens with a big image of a doormat with a message – not exactly a tagline, but it hits home. 

I LOVE THIS!

For many reasons:

• It’s targeted to families, their market
• It’s got subtle cues – kids booties, doormat, front of the house – welcome to our home with great wifi
• It evokes a powerful feeling of a happy home (because of good internet speeds)
• It’s a big hero image and a simple, obvious message
• the main color for Chorus is purple, and the image matches it (or has been tweaked to do so)

For coaching websites:

• What image would make your ideal client feel “right at home”?
• What is the ultimate big benefit your best clients are after? What do they truly want?
• How can you express the big benefit in simple yet powerful terms? 

Again, LOVE THIS!