What to Do on Your Website, If You Have Two or More Niches
If you’re attempting to appeal to two different markets with different challenges on the same website, you’re likely in for a lot of struggle.
The basic challenge is that when you appear to be “the solution” to more than one group, your prospective clients will instinctively think that you cannot be so good at any one of them. Whether you are or not matters little. It looks like you’re not.
If the two groups have similar challenges, your struggle will be less. For example, the two groups, chronically disorganized and people with ADHD, both struggle to focus and keep order in their lives.
For longer term success, it’s faster to find one good niche or target market and focus there. Since you only need a steady 10-20 clients (if you’re doing 1-1 coaching), you don’t need spread yourself thin.
Nonetheless, if you’re aiming for two or more groups, here’s what you can do on your website …
Sometimes we find ourselves torn between options, with both seeming good, and neither we want to let go of. You may want to let your niche find you via the movement you make now.
Create a main link for each. In your main website navigation bar (often across top or down the left), create a link for each group. For example, if you work with both Lawyers and Doctors, your navigation bar might look like this:
Home | For Doctors | For Lawyers | Services | About | Contact
Create a page for each. Create a page for each of your target groups as well. On that page outline the ideal client profile, the challenges you help with, and the results you help attain for that group.
In this example, the two types of clients have the same challenge …
In this example, Mary, a branding coach, helps both employed professionals and entrepreneurs brand themselves for success.
She has a separate coaching program/service for each.
It’s tricky. What do you think?
I know you want me to give you a definitive YES or NO answer. But there are always trade-offs. I’d also say there are “better moves” you can make depending on your goals and situation. And that’ll take a little thinking.