I recently asked a coach friend, “What would you absolutely love for your website to do?”
His response: “Hey, Kenn! If you can assert to coaches that their website can give them coaching leads, and deliver that, you could have the world by the ass!”
I agree. Unfortunately, this is impossible.
But, fortunately, understanding why will help you see what you need to do in order to generate leads from your coaching website.
Here’s why it’s impossible …
The construction of a website, in and of itself, doesn’t come with visitors.
It could be the most amazing website in the world, but it’s nothing more than a combination of words, graphics and interactive features. Nowhere in that creation does it guarantees that visitors will come.
And without visitors, there can be no leads.
Therefore, it’s impossible to create a website (website alone) that delivers leads.
What you will need to do, in addition to building the website, is to make an effort to bring people to it.
You need to build traffic.
And here are four common traffic building strategies you can employ:
- Write an article in a magazine that your market reads, and mention your website link in it
- Research keywords your market seeks. Write content around those keywords on your website. Submit your website to search engines to be presented to searchers.
- If you coach parents to raise happier kids, you could offer an adult education workshop at local schools and mention your website in the class details that’s distributed to the community.
- Find someone with an established email list and ask them to promote you to their list.
In conclusion, remember that it takes two things to generate leads from your website: 1) building it and, 2) bringing traffic to it.