The Coaching Site Guide

In my research, 1/3 of websites are built quickly, 1/3 take many months, and 1/3 never finish. (Worse: 90% that go live are useless. Eeeps!)

the coaching site guide

I wrote this guide for two reasons: (1) to take away the overwhelm and stress in building your website and (2) to ensure that you’re designing for client attraction.

This guide is for the coach who wants more clients, who wants to be seen as a true professional, and who wants their visitors to say, “Wow! This is the coach I need to work with!”

You get easy-to-follow, time-saving steps, chapter by chapter. You get writing formulas, design tips, and construction advice to get it done right the first time.

If I would have had this information 10 to 12 years ago, it would have saved me tens of thousands. I would have reached my market in a much clearer way. ~ Coach Gary Henson

Kenn, I want this!

“… my site is attracting consultation requests …”

coaching website attracting clients

Hi Kenn. Your guide was extremely helpful and really gave me a blueprint I could follow in structuring my own coaching site and content, so thanks so much for sharing your insights and wisdom. I still have some things to flesh out on my site such as creating a lead magnet and blog content, but the site is doing its job by attracting a regular stream of consultation requests and clients. Thanks for all that you do and I look forward to hearing from you soon.

~ Chiara Pietrogiovanna

Not sure what to write about? How to reflect “you” authentically AND engage readers at the same time?

coaching site guide helps you write copy

Many coaches are new to business, new to copywriting and new to marketing. They struggle to explain coaching in simple but exciting way.

If you’ve tried to tell people how coaching works, you’ve probably seen their eyes glaze over. They just don’t get pumped up about it as you are.

Another sticky point in trying to find clients is that you don’t want to be too pushy or over-top with unrealistic claims about coaching.

The key is simply to write about coaching from the client’s point of view. Talk about their situation, challenges, and wishes. That’s what clients are drawn to.

In the guide, you get formulas, how-tos and examples to make writing simple and effective.

Yes! I want the guide.

“It’s already generated 13 new clients.”

I downloaded your free PDF and could tell that you knew your stuff so it was really easy for me to buy your Coaching Site Guide. This is what really changed things for me. You described how to make my website about the benefits to the client. I honestly thought I already had, but when I read your guide I could see I was totally fixed on my own perspective and was explaining the processes.

You prompted me to change the text on my site, get some new photos taken and write my own free ebook within about 4 weeks. It’s already generated 13 new clients. THANK YOU for your amazing coaching website strategy. It has been invaluable and I’m really excited about the next phase in growing my business.

~ Hannah Hempenstall

So, back to that 90%. Why do most sites fail?

I’ve built over 50 coaching websites and advised on hundreds more. One of my coaches got five new clients from his email list earlier this year (March 2014). I get all of my clients through the Web so that I can work and travel.

From over 14 years of web designing, the answer to Why most sites fail? is because there is no client-attraction strategy. They don’t offer big value, they don’t win trust, and don’t inspire people to take action which are the things that brings clients to you.

It’s no wonder why coaches are afraid to invest in a web presence. Why spend if you’re not sure it’s going to work? Right?

10% coaching sites work

Yes, I want this!

What’s new in version 2?

I kept much of version 1 intact including:
1. How to use your website for client-attraction.
2. Learning, building, and using WordPress.
3. Tips your blog, email list, freebie, and sign-up.
4. Writing tips, formulas and samples.
5. Creating great visuals and easy navigation.

The new stuff in version 2:
1. It’s organized in a step-by-step manner.
2. I added more examples and visuals.
3. I updated the software list to my current faves.
4. I added a section on resolving tech issues faster.
5. I cut out material that wasn’t immediately useful.
6. I updated strategies for getting clients from your list.
7. I made the search engines section easier to follow.
8. I added links to my best blogs for faster learning.

The Coaching Site Guide speeds you through the website design process
while ensuring you use a client-attraction strategy.
I want the guide!

What others are saying …

EG sebastian - mentor coach - my client attraction academyKenn, the section on the giveaway and opt-in box are absolutely priceless. If coaches followed that advice, they’d be well their way to really understanding client attraction. PS – Thanks for helping the members at LinkedIn! ~ EG Sebastian, Client-Attraction

Lisa Manyoky, Branding StrategistWeb development can make even the brightest person’s brain feel like pudding. You lighten the heaviness with your approachable style, and then feed lots of substance in “little bites” so readers don’t get overwhelmed. ~ Lisa Manyoky, Branding Strategist

Coach Gary Henson - Business CoachNot everyone can write. Not everyone can hold an audience. Your Guide is very well written. I have the sitemap and hub model pages pinned on my wall. The way you built up to the content writing section was done so nicely that even a novice can understand it. ~ Gary Henson, Business Coach

Carol Leak - Personal Development Coach“What made it easy for me were the models, layouts, templates, formulas and examples – and your subtle humor along the way. I like that. Makes it real and it makes me smile. Doesn’t get much better than that. ~ Carol Leek, Business Coach

Mike Rafati - Incredible CoachKenn is providing what coaches and consultants need to effectively market their business on the Internet. Read and use this step-by-step guide to develop your expert website and your customized online marketing system to attract and engage more clients. ~ Mike Rafati, Incredible Coach

gayle - positive psychology coachKenn, I think you’re brilliant! The whole idea of the “expert website” resonates with me. This guide is going to keep lots of coaches from floundering for a couple of years, wondering why their site isn’t attracting clients. ~ Gayle Scroggs, Mentor Coach

Anne Fischer - Success CoachIt’s easy to comprehend and really simple to work with. I’ve finally narrowed my niche – a huge step after 2½ years in business. Thank you so much for making that available to coaches like me! ~ Anne Fischer, Success Coach

Barb Zeigler - Business CoachIt’s really hard for coaches to see their service from the benefit to the customer/client’s perspective. I thought you did one of the best jobs of explaining that I’ve seen. Plus, the step-by-step approach was exceptional. ~ Barb Zeigler, Set and Get Your Fees

Your guide was extremely helpful and really gave me a blueprint I could follow in structuring my own coaching site and content. ~ Chiara Pietrogiovanna, Life Coach

Get your website up quickly so that people can so find you and work with you.

Yes, I’m ready to buy!

Here’s Chapter 1 for FREE

read chapter 1 for free

Sure, have a look inside and see if the content is any good. Here’s chapter 1.

I like that the site is intentional and purposeful about getting you clients. The message comes across to me loud and clear, “It’s not about you stupid but what your clients want” – but you say that nicely. ~ Dr Tim Conrad, Resilience Coach.

You’ll also get these sweet bonuses to design for client-attraction

Bonus 1 : The Attraction Sitemap Infographic

This 1-pager printable pdf will show you how to attract people to you using your website. When people are drawto you, it’s much easier to sign them up as clients.

Bonus 2 : Clients from The Web Infographic

If you want a website that brings in clients while you sleep, you need to have a few things in place. This graphic will show you the five steps to making that happen, consistently.

clients from the web

blog for traffic infographic

Bonus 3 : Blog Traffic Infographic & Secrets

Think blogging as the modern way to advertise your coaching business. It’s pure attraction design at its best – when done right of course. This visual and companion guide will get you to consistently write great articles people will love.

Buy now. Choose the Guide or the Kit:

the coaching site guide

Option 1: The guide only $97

  • Get 193 pages of my best advice for one low price.
  • Get the infographics: Attraction Sitemap, Clients from the WebBlog Traffic & Secrets.
  • Get my 100% zero risk 30-day unconditional happiness promise.
  • Create a great website you’ll be eager to share with the world.

Buy the guide now $97

the coaching site guide

Option 2: The Quickstart Kit $297

  • Get 193 pages of my best advice for creating a client-attracting website.
  • Get 4 videos + 2 themes + a Kick-Butt Call with Kenn
  • Infographics: Attraction Sitemap, Clients from the WebBlog Traffic & Secrets.
  • 100% zero risk 30-day unconditional happiness promise.
  • Get things off to a great start with this sweet, juicy package.

Buy The Kit Now $297


Start with the Core Message Video to write about you do in a short, compelling way – forming your content foundation.


Use the Speedy Setup Video to get the technical done without pulling your hair out.

wordpress walk through

In the WordPress Walkthru Videoyou’ll learn only what you need to know now to start kicking butt.

starter content for coaching website

In the Starter Content Video, you’ll set up a simple homepage. Then, the the sky’s the limit!

divi theme

The Divi Theme is easy to use with a modern, mobile-ready layout. Good support by Elegant Themes.

canvas theme

The Canvas Theme is crisp and clean with lots of style control. It’s well supported WooThemes.

web design with kenn

You also get a Kick-Butt Call with Kenn to answer burning questions and plan for a swift successful launch.

AND you get coffee on me if catch me at one of my global coffee-shop offices. 😉

About Kenn Schroder

Kenn Schroder - Coaching Site Specialist

Creating on computers has been a passion of mine since I was 8 years old. I left corporate America in 2000 to do my own thing as a web developer. In 2006, I decided to focus solely on coaching websites to deliver more value, run a better business, and have more fun with cool people like you 😉

I took my best advice and put it into this handy manual called The Coaching Site Guide. Take advantage of my experience to help you attract clients. People really do need you and it’s your duty to get out there find them.

While I love long walks on the beach, I love grass-fed burgers on salads just a wee bit more.

Common Questions

Who is this guide for? If you want a credible, professional, website that reflects you authentically and engages visitors so you can attract new clients, then this guide is perfect for you. Jump up and buy now.

What if I don’t have tech skills? Then hire someone to handle website construction. But don’t go in blind – and use this guide for help with content, visuals and strategy.

Will I learn WordPress? You won’t become an expert WordPress developer, but you will learn the basics – enough to be dangerous. Mwuahahaha!

What about SEO? Is it in the guide? Search Engine Optimization (SEO) is a big topic that constantly evolves and is too big a topic to include. But I do go over the basics which has helped many get clients from the Web.

How is your guide different from the free stuff out there? The free advice out there is general and overwhelming. This guide is focused on what works for coaching websites.

I’m a techie. Should I buy the guide? Yes, for the content advice and website strategy which I’d say are more important if you actually want to attract clients.

Can I get a refund if I don’t like it? Yes. Instantly.If the material doesn’t help you, then please do not hesitate to ask. But I’m confident you’ll love it as I’ve had one refund in over 500 sales.

Should I get the guide if I’m not using WordPress? Yes, because 95% of the material is about creating a website for client-attraction. Adding new clients is the main goal, right?

Got a question? No sweat. My doors are always open and I’m happy to answer. The best way to reach me is by email at email hidden; JavaScript is required.

Yes, I’m ready to buy!

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