Here’s a quick look at one brass tactic that uses LinkedIn, blogging, and my website to get attention, drive traffic, build credibility – ultimately leading to new clients.
You can do similar to market your coaching services.
(I’m assuming you’ve got a great website in place, that’s written to appeal to your best kinds of clients and inspires them to contacting you as I wrote about in The Coaching Website Guide)
I’m going to give it to you raw and if you have any questions, thoughts or comments, I’d love to hear from you.
Here are the steps …
1. I started a discussion at a LinkedIn group that I’m in to get attention.
2. This LinkedIn group has many of my ideal types of clients, so it’s good for me to spend time there.
3. The topic I chose was a hot one and I made it very easy to respond to the discussion. Thus it got readers and commenters.
4. As that post grew in discussion, I promised to compile the discussion into a summary that folks can make use of.
5. After a month of accumulating comments in the discussion, I reviewed the discussion and created a blog post summarizing the key points.
6. I reported back to that discussion thread with a link to the summary – which is a blog post on my website. This alerted the commenters with a that little red number at the top LinkedIn that is so hard to ignore 😉
7. I also posted an update to the group, alerting the rest of the members about this write-up so they can get the details of the hot topic.
8. I posted the new blog post to my website for credibility and for fresh content which search engines love.
9. I’m also sending you, a person on my list, the details of this technique so you can learn and use it. I’m serving my list.
In the raw, that’s how it goes.
In principle, what worked here, as you’ve probably learned from marketing gurus and business honchos of all sorts are …
* Building your image as an expert to attract the kinds of clients who like to work with professionals.
* Using content to “attract” clients instead of being salesy, over-the-top or loud – a rough way to sell coaching.
* Serving your tribe (groups, list, inner circle, network, etc) by teaching them, and clients will come a knocking.
Oh, and here’s the hot topic post titled,
What’s one word to describe the kinds of people you LOVE coaching