To improve Kelly Fryer’s teen coaching website for client-attraction, here are before-and-after images along with my suggested tweak.
If you want me to review your coaching website schedule some quality time with me here and we’ll find high-impact yet easy-to-do enhancements to improve your website for client-attraction.
Before screenshot …
My suggested tweak for client-attraction …
I love the colorfulness of the page – it adds life. I like that the menu labels are based on the person they serve. The logo and menu are perfectly positioned for ease of reference and use. Nice.
It took me about 30 seconds to figure out what the site was about and had to scroll and read body text to do so. I came up with “psychotherapy for teenagers”.
A website’s purpose and value needs to be instantly apparent, in seconds, without scrolling or heavy reading. And it needs to be juicy, else why would people stick around?
One quick tweak I’d make is to bolster the tagline while reducing the space-hogging of images and bubbles – they are “features” than benefits which can come later in the content.
After screenshot …
Does this spark any reactions, thoughts, ideas or suggestions? Let’s hear it! Post below. 😉