12 Coaching Websites Design Examples That I Like
Which of these 12 coaching websites do you like most?
It’s helpful to look at other coaches’ websites to gather design ideas and inspiration. Get specific about what feels good, what doesn’t, and what your clients would like.
Look at fonts, colors, sizes, spacing, images, and all. Then try to put it in words, the look and feel you want to embody.
I’ve included brand archetypes like Hero, Sage, or Caretaker, which are great for guiding visuals and directing your message.
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12 Coach Website Design Examples
1. Peter Attia MD
Peter’s site embodies the Sage and Explorer archetypes — offering deep scientific insight and principled curiosity to guide individuals toward optimized longevity, performance, and holistic well-being.
Here’s my 20-minute video review with ideas from Peter’s website about the homepage content, visual design, and content strategy.
Visit Peter Attia MD.
2. Amy Porterfield
Amy Porterfield’s site channels the Sage and Hero archetypes—delivering expert, actionable marketing wisdom with motivational energy, clear structure, and empowering support to help entrepreneurs build thriving, purpose-driven businesses. Visit Amy Porterfield.
3. Tammy Lally
Tammy Lally’s site channels the Sage and Caregiver archetypes — offering expert relational guidance and heartfelt support to help leaders and couples grow connection, heal dynamics, and build emotionally resilient families. Visit Tammy Lally.
4. Emily Osmond
Emily Osmond’s site channels the Sage and Caregiver archetypes — offering expert marketing insight alongside warm, supportive mentorship to empower purpose‑driven entrepreneurs with clarity, confidence, and community.
5. Daniel Figueroa — Executive Leadership Coach
Front Row Perspectives embodies the Sage archetype—wise, calm, and insight-driven. It offers expert guidance, strategic clarity, and mentorship for professionals seeking purposeful career growth and confident decision-making.
6. School of Self-Image with Tonya Leigh
The site embodies sophistication and thoughtful refinement, clearly positioning itself as a mentor-led brand for women aspiring to live more elegantly. The creator element adds emotional warmth and authenticity, hinting at a deeply personal journey beyond surface-level style.
Visit School of Self-Image with Tonya Leigh.
7. Catherine Caldwell
Catherine Caldwell’s site blends the Caregiver and Sage archetypes — offering compassionate support and deep insight to guide emotional healing, release trauma, and create lasting inner transformation.
Visit Catherine Caldwell.
8. Megan Dalla-Camina
Megan Dalla-Camina’s site blends the Sage and Caregiver archetypes — offering wise, compassionate guidance through elegant design, empowering language, and a calm, mentoring presence for personal transformation.
Visit Megan Dalla-Camina.
9. Authentic Power Leadership
Burke and Sandra’s website (duo coaching team) embodies the Caregiver archetype—compassionate, nurturing, and supportive. It offers heartfelt guidance, conscious leadership practices, and personal growth tools that help leaders evolve mindfully and empathetically.
Visit Authentic Power Leadership.
10. Julie Solomon
Julie Solomon’s site channels the Sage and Ruler archetypes—offering strategic, authoritative insight and structured clarity to help coaches and leaders confidently craft magnetic messaging and scale their influence
Visit Julie Solomon.
11. Jasmine Star
Jasmine Star’s site channels the Sage and Hero archetypes—showcasing expert guidance, resilience, and motivational energy through strategic clarity, personal storytelling, and bold, empowering design.
Visit Jasmine Star.
12. Helen Pritchard
Helen Pritchard’s site channels the Sage and Hero archetypes—offering expert strategy and bold empowerment to purpose‑led entrepreneurs, blending soulful authenticity with fearless leadership to attract dream clients.
Visit Helen Pritchard.
Authenticity is a big deal.
Especially with all the AI.
Real is more valuable when fake is easy to make. So, which of the 12 coaching websites do you like most? Post below, I’d love to know.
For more design, content, and strategy tips, check out my handy PDF called The Coaching Website Guide. Don’t go online without it!
They are all “beautiful” and very professionally done. I liked the moving video image–Jasmine?
What I was looking for was a provocative qualifying question in a headline front and centre. Some had these but usually below the photo and name of the coach.
From a marketing perspective, I would say “Does your boss intimidate you?” before the showing name of the assertiveness training coach. It’s not about the coach. It’s about the prospect’s problem, first and foremost. The headline should call to the prospect to self identify and feel like he came to the right place. No amount of pretty can overcome that if not prominent enough. 🌷
Yeah, great point on “it’s about the prospects problem.”
Thanks for chiming in, Tsufit.
I’m noticing how many of the websites include a combo of Sage with something else. This seems to work well. Everyone wants to hire a Sage but catering to their own needs
Yeah … Sage mixed with something else is flavourful.
Some really striking designs and so inspiring to have them in one place to really compare.
Thanks will … good luck with the YT channel. I wonder the look and feel for your adventure travel biz.
Oh dang! Tough question! I like Amy, Emily, Tonia and Jasmine. I’m kinda picky about design but those appeal to me!
Yeah … just mix in some purple and voila! Offer magician.