Coaching Website Launch Time Estimator

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Whether building it yourself or hiring a designer, almost everyone I have spoken with reported that their websites take much longer than anticipated.

We’re talking double, triple, or even longer.

And as a web designer myself, I know that website projects, especially without much planning, easily take more than double the time.

Why? Here are the top reasons:

1. There’s a lot to learn and a lot of unexpected trip-ups.

2. Without a clear vision for what you’re creating, you won’t know when you’re “done.” And with all the bells and whistles out there, you can easily go on forever.

3. Psychological barriers are also at play. Stuff like perfectionism, writer’s block, and fear of being judged can easily cause you to be stuck in eternal “under construction.”

In a study I did, I found that website-creation efforts ended up like this:

  • One-third were done fast, in a matter of weeks with an intense effort.
  • One-third took many months to, in some cases, over a year to go live.
  • One-third never made it to prime time. I call this “failure to launch.”

And so, I made this quick calculator to help.

Just answer the questions and do the math.

When you’re done estimating, these two articles can help:

  1. 12 Tricks to Build Your Website Fast
  2. How to Set up Your Coaching Website on WordPress

Ok, let’s go …

Step 1. Start with 8 weeks

I’m assuming you’re not a total technophobe nor an expert programmer, but somewhere in between – patient enough and willing enough stumble through.

I suspect you’re pretty good with email, Facebook, and shopping online, and you do computer work at the office.

Also, I’m predicting that you have a full-time job, some family obligations, but can a few sittings each week to work on your website.

So, 8 weeks is your starting point.

Step 2. If you’ve got free time, then subtract two weeks.

If you’ve got more time on your hands than most people, for example, you:

  • work part-time
  • are single
  • don’t have a demanding job and commute
  • have retired

… then go ahead and subtract two weeks.

You’re not allowed to cry, “I don’t have time,” and I will guilt-trip you if you don’t get it done quickly.

Step 3. If you NEVER built a website before, add four weeks.

There’s going to be a lot of new learning and unexpected trip-ups.

There will be content to create and fuss about, visuals to think about, fetch and download and technical bits-n-pieces to learn.

Since it’s your first dance, add four weeks.

Cut your website project time in half and make it 200% better using the content, design, and tech tips in The Coaching Website Guide. It’s like a map through the forest – without one, you get lost.

The Coaching Website Guide

Step 4. If you HAVE built a website before, subtract a week.

If you’ve built a website before, you’ll have less to learn and fewer tech issues.

But, with all of the latest bells and whistles, and your new brilliant ideas, you’ll spend a lot of time learning new stuff.

So, sure, subtract a week. But, don’t expect your second round to be any less of a fight.

Step 5. If you have no hard deadline add four weeks.

Without a deadline, I’d bet against you ever getting it done. Without time pressure, the project will expand on forever.

In this modern world, there’s too much distraction to derail you.

If you look back at life, you’ll see that most things that actually finished had a deadline, like:

  • Writing assignments
  • Course work at university
  • Finishing coaching school

So, add four weeks to your estimate. Also, add 10 grey hairs because you’ll stress more, knowing that Kenn is betting against you. 😉

Step 6. If you have family obligations or work long hours, add four weeks.

If any of these time commitments exist in your life, then add four weeks:

  • take care of a sick family member
  • having a big family, four in the tribe or more
  • being a single parent
  • or, you work long hours or bring office work home

Family obligations are no joke. I have a high-maintenance pet rock, and can barely get my laundry done.

Step 7. If you resist writing, add four weeks. If you’re a writer, shave off two weeks.

It’s vital to talk about your services in an exciting way to engages visitors.

And so, if writing is a struggle for you – whether you can’t come up with the words OR you have too much to say and can’t get focused – then add four weeks.

At this point, I must plug in and urge you to get my guide because it’s great for crafting content that shows the value of coaching.

If you’re an experienced wordsmith, then take off two weeks.

Step 8. If you have a techy on hand, subtract a week, maybe.

If you can call someone who has built a website before, this can be a huge help and save you time.

Just be sure to bug the hell out of them every morning because your work-for-free project will be their lowest priority.

If that person is known to be responsible and diligent, yes, you can subtract a week.

If their timeliness is questionable, add two weeks and expect things to get awkward at their kid’s birthday party. 😉

Step 9. If you love researching, love learning, and love technology, then forget about coaching, and start a web design business like me. Add four weeks.

This is really a warning.

There’s so much out there (plug-ins, apps, tools, etc.), and more of it shows up every day – 99% of which you do not need.

One of my pet peeves is calendar software. It’s just not needed at the start, yet so many coaches dilly dally with it for days.

The ability to learn something new, play with technology, and tinker online is endless. It’s like being a kid in a candy store who will suck down everything in sight until he passes out.

If you love tech and learning, add four weeks.

Step 10. If you’re a perfectionist or are worried about what others will think, add four weeks.

Perfectionism is a productivity slayer. If you need things to be right, perfect, pristine, you’ll struggle to get your website done.

Even if you hire someone else to do it, your perfectionism will keep them busy because you’ll always want to tweak something.

As a tip, consider websites as an ongoing “work in progress.”

Aim for “good enough for now” and realize that what you’re looking to measure is how well you can use your website with your marketing to secure new clients.

A “perfect” website is live, that has traffic, that is generating leads. So, get your site up and start tracking and then improve it towards perfect.

If you’re like, “Whatever, Kenn, I’m going to make this website amazing before I launch it to the world,” then add four weeks.

Remember, plenty of clients are out there waiting for you to show up! So, don’t flounder for months with your website. See how The Coaching Website Guide can help.

The Coaching Website Guide

Btw, here are those two articles from the beginning to help you avoid long delays:

  1. 12 Tricks to Build Your Website Fast
  2. How to Set up Your Coaching Website on WordPress

Ok, it’s time to own up! What’s your time estimate? Post it below. (If you’re afraid to post it, add another two weeks)

You may be a bit shocked at your estimate. But, from my experience, so many websites take forever or never launch.

So, what’s your estimate?

Any ideas come to mind about how you’re going to proceed to get the job done well and get it done on time?

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  1. Wow, I came up with 16 weeks. Yikes! That seems like a long time. But maybe realistic. It’s unlikely I’ll spend as much as 10 hours a week on it because of my scheduling. However, I do feel like I’ve moved it from the “Could be sometime in the near-ish future” to a much more likely reality by purchasing your guide. I think you’ve got excellent guidance and I’m planning to do what you say. It’s motivated me to get serious about defining my ideal client and I’ve started there.

    You’ve already helped me get moving even before I got the guide. I was brainstorming on a domain name for a few weeks and then I landed on your article on good domain names for coaches. I was trying to include a benefit or be evocative, but couldn’t find something that fit the bill and was available. After reading your piece, I bit the bullet and made a “good enough” decision–and found that day. It was available–until I snapped it up!

    Thanks a lot for all your excellent content. You’re really doing a service with your work. Much appreciation!

  2. 8 weeks is my guesstimate which surprised me as I thought it’d be less. I can totally relate to being sidetracked on plugins and whizzy bits, I think I’ll need to be very mindful of that…! Thanks for the tips Kenn.

    1. Nice! … challenge you to tell a few close friends the date you want to launch 🙂

      Also, Linds, I’m about to make a course available to help you build it yourself using the principles I teach. If you message me privately, I’ll send you early access and a nice little discount.

      Email to Kenn at coaching sites that