A Fun Way to Create Content Consistently
We all know that if you don’t show up, you don’t progress. Steadiness improves your skills and increases results naturally over time.
For coaches, I love content marketing because it:
- Builds your credibility as a coach
- Gets your name out in a legit way — your helping, not spamming people
- Sharing your wisdom is enjoyable
But yes, it can be tough to stay on task, especially if you’re new, if you’re not much of a writer or creator, or you’ve struggled with accountability.
So, here are three doable, enjoyable ways to get the work done if you’re blogging, writing, posting on social, or sending newsletters.
Consistency Tip #1: Ask someone to do it with you.
Choose people who are as serious about showing up as you are. Make sure they have a strong reason to post, write, or create content.
Then co-create a simple way to stay on task together, like sharing drafts for feedback on a specific day of the week to stay accountable.
Consistency Tip #2: Make topic choice the first, critical step
Often, coaches aim to sit down to write, but the topic is fuzzy. So, it helps to take the time to get clear about the title (try my MV Technique), content, and structure.
Topic choice is such a big deal that many say it’s more than half of the work. I thought I heard that MrBeast (massive YouTube channel), gave 80% of his time to idea forming.
Look at your ideal client, think about their pains, review saved ideas, ask ChatGPT what might appeal to them, and scan past client testimonials. Make sure the target is a client struggle.
Dianna loved talking about her newsletter idea on our weekly call. Once clearer, the energy and inspiration to write it came magically on its own.
Consistency Tip #3: Make it a series
An absolutely simple, fun, and easy way to be steady over a stretch of weeks is to run a series — like a TV series. Just pick a list of things related to your coaching.
Some examples:
- 7 Weeks of 7 Habits for Team Leaders Who Want to Boost Morale
- Best Tips from 10 Productivity Books for Solo-Biz Coaches
- Five Lessons from The Work to Reduce Stress and Gain Clarity
- Six Stories from Past Clients to Inspire You to Act
Get creative about it!
Heck, maybe you love podcasts. You could record yourself on video commenting or reacting to ones related to your coaching space. Then transcribe it and have ChatGPT create an article. This is great because you don’t have to write or speak well — the AI will clean it up.
Make your week a fun, productive adventure that you look forward to.
Leila Hormozi, wife of super entrepreneur Alex Hormozi, is big on the idea of “forget about goals” and instead “create systems.”
James Clear, the habit guru who wrote Atomic Habits, recently shared a big tip he’d add to his teachings — make it fun.
What’s helped you stay consistent? What hasn’t worked? Post below — I’d love to hear.
Absolutely. Commitment to consistency in posting is the real differentiator. At times it’s better post a shorter, but insightful post – like this one, for example – but post regularly, ideally on same days and around same time (I’m preaching to myself too – I have good streaks, then I slack off for a while… I need to do better).
Content isn’t just posting — it’s the lens the world uses to understand who we are, what we stand for, and whether we’re worth paying attention to. When we show up consistently, we’re not just sharing ideas — we’re building familiarity, credibility, and trust.
In a noisy space, content becomes the signal.
It’s how our ideal clients get to know us, like us, and ultimately trust us. And if we don’t share anything, we leave that entire narrative up to chance.
Just think about it: what would you like your ideal clients to find online when they search your name… or your main topic?
Such an important reminder and great tips. Thank you Kenn.
Creating a series is such a great strategy to create content consistently – it gives your brain so much room to breathe knowing you have enough content for days or weeks (depending on how you structure your series). I’ve built out a series for a client recently, and she felt way more inspired to create than before. Love the tips!
Great to have you here Jelena, I’ve seen your Instagram stuff, savvy 😉
Consistency is key to success and is the cornerstone to daily habits that turn into reality. High motivation to get where you want to be certainly helps with being consistent and showing up every day. Being accountable to someone, even yourself, makes a difference. How do you know how long to give the strategy you’re trying, and change paths and try something different?
Really good question on strategy and timeline.
In marketing, they call this a “campaign” … an intention, the various tasks, a timeline, and measure.
I personally LOVE very short-term efforts to see if we can get traction that’s noticeable. That’s a great sign to do more, improve, go further.
For one of my past clients, a business coach, I helped him put out articles to a local trade magazine every other week. That grew his list. Then we put out an offer to his list, and that resulted in new clients.
This all showed results in a few months of effort —> adding 5 clients in one month, causing him to increase rates, move weekly folks to 2x per month, and stop in-person meetings (going online).
Another client of mine, over an two 8-week efforts, we refilled his practice with a non-web strategy that leveraged his talents. But you can call this a marketing campaign.
Love this question Sonia.
I return the question with, “How can we make a strategy and get it to work sooner, faster — or at least show some form of results worth continuing?”
I started posting about 4 years ago with a “12 Days of Teaming” Series about building high-performing teams. Sometimes just knowing there’s a finite amount of content helps me focus.
I have noticed the reach has seemed to decrease over time (especially as I’ve switched to video). Sometimes it’s the watermelon slices (e.g., accountability as a topic vs. ‘building teams’) that work best.
Big fan of make it fun too!
This was a great reminder, Kenn. Consistency sounds easy in theory, but it’s the follow-through that trips most people up. I liked the focus on keeping things simple and repeatable rather than trying to make every piece perfect.
I’m curious — when coaches do manage to find a rhythm with content, what do you see as the key mindset shift that helps them keep going without burning out?
Good point => make it repeatable, even if you have to simplify, reduce, etc.
Looking back at the coaches who were most consistent, long-term, there was an ease about it.
One life coach in New York, had a simple “3 ways to deal with [insert challenge].” She was a bit bubbly, so you knew she was just having fun with it while sharing her helpful thoughts.
Another business coach, over in New Zealand, was a bit of a cheery guy. He didn’t put too much pressure on himself and just made fast decisions and took action.
So, these seem to ring true: take action, don’t make a big deal of it, and go.
Your high achievers … are they hard-charging and burnout? Do they need to learn a better way of being? I’m curious what’s going on there in terms of focus and perhaps consistency?
I definitely benefit from having someone to bounce ideas off of (Thanks Kenn) and a series typically reduces the time I spend in idea generation. I know what I’ll write about each week & just focus on the stories.
I tend to do idea generation & story generation in motion (on a walk, completing mundane tasks, etc…) That’s usually when all my bits of knowledge & experience sync up.
Having a regular but flexible schedule for writing each week has been helpful getting my weekly newsletter out. I adapt this content for my blog & social media.
Now, that I have a solid body of writing over several years, I’d like to get better at reusing or updating material. How long should you wait before reusing material? What tips do you have on making this aspect easier?
I should do a post on, “How to clarify your blog or newsletter idea to ensure it’s a winner,” which would include:
* Make sure it helps with your best type of client’s top struggles
* Make sure the content points are doable, to keep it to an article and not a book
* Clarify the structure of the article so it flows well
And other elements to make it generate leads … probably a listicle (list article).
RESUSE, REVISE, ENHANCE, EDIT —> I love this idea.
I’m currently in a phase of tidying up my best past LinkedIn posts.
I could call this a series, “My Best LinkedIn Posts over 10 Years — Tips for Coaching Businesses.”
QUESTION: How long to wait to reuse material?
There’s endless material, and you can use the same handful of key lessons, models, and core points over and over and over — just apply them to various situations. It’s the application that is endless in ways.
So, like if you’re a positive psychology coach and core to that is checking in with your wants, desires, inner energy as you face the challenge of life, you can ALWAYS come back to that as part of the infinite number of life struggles.
People search for their struggles, so that’s good for keyword phrases.
I would not write the same title article, like “how to set positive goals” over and over, but I would do something like, “How to Set Positive Goals for a Year-Long Transformation” or “How to Set Positive Goals With Your Office Team.”
If you want to revisit a series of blog posts you created a while back and go through them all again to primarily improve them for readability, SEO, and conversion, I recommend a 3-month gap, making it a dozen topics.
So perhaps you revisit 10 blog posts you did, improve them on your website, and send out some fresh insight to your list on the topic with a link to the blog. This way, your list is always getting something new. Those people are hanging around and sending them the same thing (even though many don’t see all your emails) would lose credibility with me.
I’d have to dig more into the situation to come up with something more specific and savvy — but I think you get the ideas, yeah? 😉
Thanks! This is so helpful!
Love the series idea. Another tip spinning off from that is take longer posts and turn them into a bunch of shorts.
What sort of frequency do you think works best? And what is your view on set times or not on the socials?
Long series of shorts 😀
This post has 3 tips, each doable as a text short, and with some talking head AI, could make video short.
I’ve gone cross-eyed.
Re social frequency — I have no hard rules or data. But I’d approach it at least daily, automate and batch, and aim to reach your audience via other mentor/leaders/gurus with a similar audience. Ho-hum advice. The more I did the more I got, without being spam, but being fun, real, and social-like.
For coaches, launching a new biz, transitioning from corporate, I’d say the most important thing is a strategy that’s doable, intentional, and aligned with an ideal client profile.
What are you doing with your socials, Will? I know you’re big on LinkedIn.
LinkedIn is the big one for me for my coaching biz but I have a couple of Facebook pages, too. I tend to mix it up more here…. some photo only posts, some questions, some polls, some cartoons, some videos. Less consistent, more spontaneous in the moment stuff.
For my travel biz, I hit YouTube as my main platform @LiveDaringDreams
I’m Will. I book travel adventures that go beyond the brochures to create lifelong memories and turn travel dreams into reality. You dare to dream it; I’ll plan and book it. Let’s explore your Daring Dreams Travel.
Lines up with “daring living” messaging across your stuff. Where there’s a Will, there’s a way.
I separate my idea creation from actual writing. So I plan my blog topics quarterly and I write weekly. I recently switched my content writing day to Mondays because I used to be stressed at the end of the week to get my content done. And I have built custom GPTs trained with my big brand guide, the way I talk, my process and everything. I’ve recently found some new SEO keywords to focus on. How much content do you write every week?
Nice. Front-end visibility is a must. My content is a single article a week, plus conversations like these, and random social posts. I lean more on SEO, AI Search, and some LinkedIn action to fuel my funnel.
Being intent on one’s target client, and aiming to find them strategically, though an illogical feeling (I don’t want to limit myself) actually creates more value in their eyes (woah, a person who knows a lot about my problems), and can be a healthy boundary to bring you into a space (deliver your more specific skill set) that more of your best.