Below is what I call the Mystery-Value Technique, which teaches you how to write catchy titles for your coaching blogs.
This approach to crafting blog titles also works well for email subject lines or your freebie — basically any writing piece that has a title.
Why writing blog titles so important?
If you’ve spent any time online, you’ll know that there’s a ton of content flying at you everywhere, all the time, and it’s just insane.
From Facebook ads, Gmail ads, social posts by friends, message updates from groups, email in your inbox, chat window dings, and all those little red notification indicators that seem to show up everywhere.
These attention-beggars are endless, ceaseless, and growing like weeds.
That’s the reality of the digital world and a harsh one that you’re going to have to accept if you want your content, especially blog posts, to get noticed by potential clients.
And to get people to read your content, they first need to see your title.
It’s a make or break point. Do or die. Win or lose. If it doesn’t get attention, people won’t get to your website.
Are you ready to dive in and learn how to write catchy titles for your content?
Titles Are Vitals.
If you’re going to share any content online like posting blogs or emailing your list, the title (or email subject line) is the make-or-break point.
People will look at that title and decide to click or not. So, it’s gotta be enticing.Kenn Schroder, Web Designer for Coaches (Yes, I’m quoting myself ;P)
The MV Technique – How to Write Catchy Titles with Mystery and Value
MV is short for mystery and value. Your titles should have both elements.
- The mystery is what the reader DOES NOT KNOW
- The value is what the reader ULTIMATELY WANTS
I’ve found it easiest to teach this using a simple example …
A Simple Example – How to Lose Weight
Let’s say there was a blog post titled How to Lose Weight and you were a health coach focused on weight-loss.
This is a great title because it has both mystery and value ...
- The mystery is HOW TO. It’s what the reader does not know.
- The value is to LOSE WEIGHT, which is what the reader ultimately wants.
If someone who is overweight were to see that as a subject line in an email or a title of a group discussion or in their Facebook feed, he/she would be compelled to click it.
True, the subject of losing weight might be tired, and so such messages lose interest or even get blocked by spam filters. You may fare better by getting more specific.
For example, make your title more unique and valuable like this, How to Lose Weight Without Extreme Exercise or Starvation, assuming you’ve got an approach to back that up.
On a related note, A similar thing happens when it comes to your website — the entire experience must also lead people through pages with mystery and value so they get excited about working with you and get in touch. I wrote all about this in The Coaching Website Guide.
Quiz Time! Can you pick out the mystery and value for these three titles?
Client, coach, friend, blogger, and all-around winner of a coach, Mary Franz has learned how to write catchy titles for her blogs. Here are two examples from her website.
Can you pick out the mystery and value for each of these?
Title 1 – Do This to Stop Complaining Quickly
Title 2 – How to Say No to Someone Nicely
Title 3 – How to Write Catchy Titles for Coaching Blogs
Take a second before seeing the answers …
For the first one, the mystery is Do This and the value is to Stop Complaining Quickly.
Someone who is trying to break their complaining habit would love to read this article.
Some possible variations would include …
- Do This to Stop Complaining Quickly
- Do This to Stop Someone Else from Complaining Quickly
- Do This to Break Your Complaining Habit Once and For All
- Do This to Stop Complaining and Regain a Sense of Control
For the second one, the mystery is How to Say No and the value is about how to do it Nicely.
Someone wanting to be in control, be cool, and say “no” in a nice way would want to read this article.
Variations on this title could be …
- How to Say No at Work
- How to Say No to Family
- Three Things to Think About Before Delivering a Painful No to Loved Ones
Yep, I use this formula often, and well, as you can see- you’re here reading my article.
The mystery is simple How to and the value is Write Catchy Titles for Coaching Blogs.
I could have done other titles like these …
- How to Write Catchy Titles that Attract Clients
- Five Steps to Write Catchy Titles
- The Ultimate Guide to Writing Catchy Titles that Attract Your Ideal Clients
Your 1-Minute Exercise to Write a Catchy Title
Let’s see if you’ve been paying attention!
- Think about ONE challenge that you or a client had recently.
- Then, think about 3, 4, or 5 things/steps/questions/insights/tips to help them overcome that challenge.
- Then, in the comments, craft a title.
I’m waiting …
(Hey! please do hit LIKE and if you add your website address in the comments, it’ll give you a little boost in SEO and traffic)