When creating content for your coaching website, mix and match your “coaching benefits” with “client benefits.”
What do I mean by this?
I wrote a long blog post from a lengthy discussion a wee-while ago in a coaches group about what topics clients love to read about on a coach’s website.
Ultimately, clients pay for coaching to “benefit,” and if you can show those results/outcomes/value-points in your copy, it’ll make your website compelling.
Coaching benefits are things like … helping clients stay accountable, increasing their awareness, helping them get unstuck (overcoming blockers of all sorts).
There are many competencies of a coach, which I’m sure you know lots about.
And client benefits are things like … better health, better relationships, a better career, more income, work problems went away, business growing … tangible stuff.
Your talk about coaching needs to relate to things clients care about personally and deeply.
For example …
For a past client who coached insurance/finance professionals to increase sales, here’s some copy using both “coaching benefits” and “client benefits” …
When we work together, we will …
* Set clear, exciting goals that will motivate you to make more sales.
* Create new thought patterns to boost your confidence during sales calls.
* Overcome hidden blockers that make you hesitant to take action — thus further increasing new business opportunities.
* Keep you accountable each week so that the important tasks get done and you see increasing results.
COACHING BENEFITS + CLIENT BENEFITS = AMAZEBALL CONTENT
Blend the two together, and you’ve got magic … as I wrote in higher-def over here: