Ok, so you’ve got a great idea for a blog post — whether schedule topics for months or you just got off a client call, and want to turn that brilliance into a sharable blog post.
The approach below is great if you’re new to blogging, if time is tight, and if you feel a little overwhelmed. You’ll learn to write blog posts faster.
The key to this is to do a little, put it down —> do a bit more, put it down again —> and then polish and publish. Instead of “one full swoop,” think “slow and steady wins the race.”
Here are a few minds-shaping quotables to embrace …
- To write is human. To edit is divine.
- You can’t edit a blank page.
- The key to great writing, is great editing.
- There’s only one way to eat an elephant, one bite at a time.
Ok, let’s get into writing blog posts faster …
Oh, hey! As you go through the article, I’d love to get your thoughts and ideas in the comments. I enjoy hearing from coaches around the world, and you’ll also get a little search engine boost for your website by including your link. So don’t be a stranger!
Step 1. Capture brilliance – 30 minutes.
Every coach I’ve ever worked with gets those brainy moments of deep wisdom. Often that happens on calls with clients, but can show up in your dreams, or on a long nature walk.
Send yourself an email on your phone. Make an audio recording. Jot it down on a notepad — or what I often do, make a quick video about it. If you’re doing Zoom calls with clients, you can record them habitually to record those special moments.
If you’ve got time immediately, go nuts and do a brain dump for 30 minutes for hot ideas about the topic. If not, then plan a specific time early in the workweek to get all the good ideas out on paper.
This “idea list” about the topic can be super sloppy, totally random, poorly written, disorganized — a written super hot mess. Just get it all out of your head and down on paper.
But, you must (that’s a strong word!) limit time on this to 30 minutes — or 20 or 40, you decide the time. This is important because you need to stay focused and get this done this week and avoid turning this topic into a college course. So limit the time for transferring this idea on paper.
Then take a break, at least one day where you can come back and expand on the ideas. This is a special time where your subconscious (the wiser part of you!) works on it.
Step 2. Expand on ideas – 30 minutes.
So, now that you’ve got a great idea jotted down, it’s time to come back fresh after a full day’s break.
Here, you can expand on the ideas. I recommend you find, early in the week, a place to dedicate 30 minutes to enjoy thinking around the great ideas on this topic.
Have fun and expand for another 30 minutes.
Make sure that you answer this one key question as you expand, “What’s the struggle, problem, challenge, issue, or dilemma that my topic addresses?“
It’s super important that your writing relate to your clients. Your ideas, thoughts, questions, stories are only as interesting as it relates to one, two, all or many, or a few of clients.
Step 3. Organize simply – 30 minutes.
Just like movies, just like books, and just like plays all follow a structure, your blogs should too. This ensures it’ll be easy-to-follow for your reader.
I suggest these sections:
- The invite (Call to action)
I think you can start to guess what each piece is about. I wrote it in higher detail over here, A Simple Blog Post Writing Format for Coaches.
Step 4. Polish to perfection – 30 minutes.
I hesitate to use the word “perfection” because I know it can trigger hesitation to get it done. Instead, think “quick clean up” like after cooking dinner, you wash the dishes.
At this point, you’re writing has gone a few steps, and we can now do the simple task of cleaning up typos, unclear points, and posting it to your website.
In this 30-minute (yes, set a timer again!) effort, I want you to:
- Run spell check. I love Grammarly. But only spend 5 minute on this. You don’t have to apply every last suggestion. Just get the obvious hiccups.
- Speed read it insanely fast — like a full out sprint. Almost too fast for reading. Wherever you find yourself stopping, smooth out the writing. These are often unclear points, long sentences, or content that you can cut out. 5 minutes on this.
- Then go find an image and post it to your website. 5-10 minutes. When you do post it, quickly look at the article on your desktop/laptop and phone. Make sure it’s “pretty good.”
Eventually, you can hand off some of this to an assistant as you learn to write better and better.
Remember, the art of writing is the art of re-writing.
Whenever I come back to previous blog posts of my own, and give them a once over editing, the work gets better. It’s so rewarding to fix grammar hiccups and say things more powerfully/humorously/cleverly.
Also, in running group blogging programs as well as one-on-one work, coaches find setting these four 30-minute steps into a week excellent for forming good habits, keeps the work doable, and —interestingly — more enjoyable.
This article is definitely a product of this process. ;D
What thoughts and ideas are coming up for you?
How can you write blog posts faster?
I enjoy hearing from dynamic coaches around the world. And, you’ll also get a little search engine boost for your website by including your link. So don’t be a stranger!