building coaching websites at black star cafe brisbane

New Coaching Website Goes Live: Refocus and Thrive

I’m in Brisbane, passing through on my way to New Zealand for another summer spell and operating from the Black Star Cafe, what one american expat claims is the best coffee in Brisbane. They roast their own coffee here and it can get very hot.

I want to share with you three great things about Shushanna’s website, a new site that went up about a month ago to help her … read on

coaches discussing web design

Do’s and Dont’s for Coaching Websites – Recording with Gayle of Mentor Coach

I’m in Atlanta visiting family as I make my way to Australia and New Zealand. It’s so great to be able to take my work on the road to spend more richly in life.

A few weeks earlier, in my quest to deepen connections with great coaches, I joined a live call with about 15 coaches, hosted by Gayle Scroggs of the MentorCoach Resource Group. I met Gayle in Argentina … read on


Coaching Business Wisdoms from Expert Carol Leek

I’ve known Carol for years from LinkedIn and various conversations we’ve had over the years. Carol Leek is a business mentor for coaches. Here’s her short summary of what she does:

As a Board Certified Coach and business expert, Carol Leek helps new and emerging coaches through the beginning stages and struggles of their practice so they can begin to generate an income and get on with what they do … read on


How to Write Your Blog Consistently: 19 Ways, Some Out of the Box

It’s Monday morning. I’m in New York City getting my passport renewed for another trip to New Zealand come November, passing through Australia first. Cool. Starbucks is my easy go-to spot to knock off a work task or two. At this one, it’s this week’s blog about being consistent.

I wish I had the answer to “How do you write blogs consistently?” and as usual, there is no one trick … read on


The Other Best Word to Use on Your Coaching Website

I was taught in John Caples book, Tested Advertising Methods, that the two best words to use in advertising are “free” and “new”. I wrote about the first word, “free” in this post: One of the Best Words to Use on Your Coaching Site.

Now, let’s talk about “new” …

We all love new things. New ideas. New iPhones. New shoes. New TV episodes. New books from our favorite authors. New blogs from our wise … read on


One of the Best Words to Use on Your Coaching Website

One of the greatest words of all time in marketing is the word free. I learned this in a book, Tested Advertising Methods by John Caples. This book is a classic recommended by many gurus and was highly impactful as I grew my web design business.

We love free things. A drink from a friend. Free-shipping AND, even better, free-returns when buying shoes as offered by Zappos. Complimentary movies when we … read on

coaching message that grabs attention

Creating a Short Message that Instantly Grabs Attention

Being in business for yourself means you need to get people to know what you do, who you do it for and why it’s such a great thing. This message needs to come across instantly, clearly.

On the bio page, the part that’s visible at the top is “above the fold”, and it’s precious space. So, for that area, I recommend you put your marketing message, that short core 1-3 … read on