Here’s an example of how to make a WHY bigger using Nicola’s site …
Nicola’s site is here: http://www.whyforlife.com/
I like the white space. It makes reading and viewing comfortable.
I like the simple domain name as well as it’s easy to type in, remember, and share.
To make the message stronger, I’d bring out your BIGGEST WHY to the bestest client.
Like this … (and I’m guessing biz/orgs are … read on