Infographic to Quickly and Consistently Write Engaging Blogs That People Will Love

Over the 10+ years blogging for myself, helping coaches blog as well (blogging for fun but also to bring traffic, clients, and income) I’ve run into a host of challenges that this infographic is designed to hack down 😉

blog for traffic

You’re in luck if you’re a new-ish blogger, soon-to-be blogger, aspiring blogger or even a seasoned writer who …

  • wants to be consistent
  • wants to write engaging blogs
  • wants to build his/her coach image as an expert
  • wants to attract people from search engines
  • wants to blog faster (it’s taking too much time)
  • wants good topics to write about that people want to read

This 1-page printable infographic has checkboxes and quick tips for great blogging.

Or use this link (right-click for PC users or cmd-click for Mac users)

What’s Your Biggest Struggle with Blogging? Post it Below.

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Nana Pennypockets
7 years ago

I have trouble doing outlines – I tend to write and then go back and rearrange things which is a time waster. With an outline – when it’s time to write, I start and then think of something else and am off on a tangent again. Need to practice some mind mapping which I just learned about to see if that will help get me to a better outline and write from there. All of that stuff seems like a waste of time but I’m finding that it’s necessary, so will have to learn it.

Christian
9 years ago

My biggest problem is finding out what to focus on. There is so many options in the online marketing space. SEO, social media, PPC, guest blogging an so on. Would be nice to know what to focus on in the beginning of the online blog/entrepreneur journey, and what to save for later.

My site is http://fitnessformularen.dk where i help women lose weight without giving up their favorit foods.

Thanks, love your site.

And another thing: Are there any differences i should know about when working in a small country (Denmark) with low competition and few people and light years behind the international market with so much higher barriers?

MaryLynne
MaryLynne
9 years ago

Thanks so much for the great article Kenn.
My website that is under construction and I would like to include blogging as a part of it is targeted to individuals with Multiple Sclerosis to both share with others and learn different ways how to live their Best Life given their Diagnosis.
I am preparing to deliver my youngest to the college dorms next week and am ready to put more time and energy behind this passion that I’ve been living and learning for over the past 18+ years.
I guess my question to you would be, where do I focus first? I have so much I want to share and incorporate to help others. How do I best start this process/project?
ML

Karen
9 years ago

I am not sure where to start! I know a blog can be important to my business but I don’t know the first step! In the process of creating my website at http://www.strengthadvisors.com
Thanks!

Cheri Meyer
Cheri Meyer
9 years ago

Kenn, thanks for all of the information. I am just beginning and I am quite overwhelmed with the whole process of developing a website and blog. This infographic is very helpful as I am a visual learner. The skeleton of my page is at http://www.cmcoaching.net.

Rachel
9 years ago

Great infographic to remind us all how it’s done so easily.

Lynn Friesth
9 years ago

My top “stopper” is just getting started writing, I tend to keep overthinking what I am going to say

Beate
9 years ago

Thanks, Kenn, for sharing this infographic.

My biggest challenge at the moment: I ran dry. After using up a lot of content that I had written earlier I am now struggling with getting back to writing. Lots of ideas, yet, I seem not to be able to get back to writing.

I started my blog http://www.coachbeate.com/ about a year ago and was very enthusiastic, now I lost my mojo.

Annie Meachem
9 years ago

I read in one of your replies here that you recommend posting the blog on your website, then on LinkedIn, Facebook, and anywhere else you can find… which is what we’ve started doing with our articles about multiplying profits, posting them on the blog at http://www.angloindia.co.uk and also posting them on Dr Rakesh Chopra’s Linkedin profile.

But I’ve also read recently that now Google doesn’t like duplicate content and will mark it down in searches; it wants unique content on every site. Does this mean that we should only use the article once, or make subtle changes so that it is subtly different everywhere it’s posted?

Annie Meachem
9 years ago
Reply to  Kenn Schroder

Thanks for the reply, makes a lot of sense and has been very helpful. Had been approached by a supposed SEO expert who proposed taking our original articles on strategies for multiplying profits, then rewriting the same article in 5 different ways and reposting them within the same week – didn’t seem authentic to me, not in alignment with our principles. And surely the readers, even on Linkedin where people dip in and out, would spot the similarities? I felt that strategy would reduce our credibility rather than build our brand, so am glad of your response!

Thanks for the great help you’re giving people on your site and blogs!

E.G. Sebastian
9 years ago

Kenn, that infographic is priceless!

Thanks for creating it and sharing it 🙂

Madeline
9 years ago

I don’t have a blog because my biggest concern is should I add it as a part of my wordpress website (www.exwsi.com) or make it a separate page. Another concern is will I be able to keep it interesting enough that people will read it.

Thanks,

Polly Humphreys
9 years ago

I am going to be making changes to my website including tab placement….and then remaking Facebook for professional site. Been away from it for some time.

Having the basics for blogging on Facebook would be great before I actually remake a Facebook site. Never before having blogged on Facebook, is there any difference with FB, than on website or blogging on LinkedIn? Thank you for your reply and for: Blog for Traffic print off.

E.G. Sebastian
9 years ago

Wow, Really Cool!

I love it how you were able to simplfy it into 4 simple quadrants/checklists.

I’ll probably be using this for years to come 🙂
(with a few small tweaks, probably 🙂 )

Thanks!

Eve Marks
9 years ago

Wow Kenn! This has been so helpful, thank you. You’ve basically answered my questions in the comments above. I’m going to try the timer method. My blog address is https://goodmoodsblog.wordpress.com which I only started using recently as I have been sending my blog out using mailchimp for about 18 months every week. I’m a Healer and Life Coach.

Dr. Jackie Black
9 years ago

Hi Kenn: My biggest challenge was getting engagement -getting people to comment, so we actually recently eliminated that feature on the blog.
http://www.AskDrJackie.com

LOVE your infographics. Do you design and produce them or outsource them? I’ve been thinking about out sourcing a few whiteboard explainer videos and a few infographics.

Thank you for the opportunity to connect.

Kind regards, Dr. Jackie

Veronica Miller
9 years ago

Hi Kenn,

My main concern with blogging is less writing the blog, and more how to get the blog out to people so they see it.

Eventually keeping up a flow of ideas to blog about might become a thing as well, but it’s not a problem at the minute.

Cristy
9 years ago

Hi, my question is what do with it once I post it to get more engagement. I share it out on social media with a link back to share their CTA. I have found that I get more views from my video blogs, too…can it all be videos?

Thanks for sharing!

Stewart Walker
Stewart Walker
9 years ago

Hi Kenn, the one frustration I have is coming up with engaging content without repeating any of the messages in previous posts.

My blog can be found here: http:shoshinselfdevlopme.ipage.com.

I am currently studying my qualification to be a life coach and aim to start my practice before the winter. I find your site very interesting and useful with all the resources you have here.

Claudia Crawley
9 years ago

Hi Kenn, great initiative. here are my challenges
1. Blogging consistently. I’d love to do 1 a week.
2. Writing a blog in a couple of hours – how can I do that?
3. Coming up with great, interesting blogs that contain new insights that my target market will love.
Many thanks.
Claudia

Catherine
Catherine
9 years ago

Hi Kenn

I love your advice for coaching websites.

My answers:

1. Thinking of subjects to write about. Also how long should the post be?
2. I haven’t yet.

Thanks

Catherine

Catherine
Catherine
9 years ago
Reply to  Kenn Schroder

Thanks Kenn, very helpful 🙂

Kelly Slattery
Kelly Slattery
9 years ago

Hi Ken,
WOW! in this thread you’ve answered questions I didn’t even know I had.
You’ve responded to a number of challenges that I share with other readers – it takes me a long time to craft a post, I want to have images for pinning/pinterest, I’d like to be able to use my posts for LinkedIn, and I want to deliver content that people want to read & take action on.
My website is a work in progress as I work through your guide: http://www.kellyslattery.com

Aroha nui,
Kelly

Mary Franz
9 years ago

Kenn,

What about posting blogs in LInkedIn or FB? Are there any dos or don’ts?

Mary
marycoaching.com

Monica
9 years ago

Hi Kenn,
Thanks for the information and newsletters – excellent!

I’m a coach to Artists, Performers, Creatives and Entrepreneurs and a newbie blogger. My website is http://www.creativeedgecoaching.com.au.

Can you point me in the direction of a book which outlines the blogging process? I’m particularly interested in learning more about how technology can support the ‘marketing’ of the blog.

Thanks.
Monica

Caroline
9 years ago

Hey Kenn,

I appreciate you keeping me in the loop.

About the coaching sites themselves:
1. Do you have a tips-loaded step by step checklist?
2. Do they offer an appointment taking tool?

Regards,
Caroline

Rachel
9 years ago

My biggest problem is getting keywords to help with SEO and understanding the value of tags and categories.

Astrid Davies
9 years ago

Hi Kenn

I am really grateful I stumbled across your site and newsletters. I am building a website and your advice is brilliant (I am sorry I can’t afford the course right now, but I have told lots of colleagues about it …).

My question: how do I keep my style authentic when I am targeting businesses but my natural writing style is quite chatty with some humour in there? There is a real tension for me between professional “suit speak” and really connecting with people on a visceral level. I am fine using NLP with professionals but for some reason blogging has been a real struggle. When you look at http://www.astriddaviesconsulting.com, you will see what I mean! Any insights welcome

Looking forward to more great tips and expertise

Thanks

ALD

Astrid Davies
9 years ago
Reply to  Kenn Schroder

Fab thank you. Good to hear I am not alone …

annette cantu
annette cantu
9 years ago

My biggest problem is that one blog takes me way too long. Need to do them faster.

http://www.visionaryvirtualassistant.com/

Thank you.

Mitzi Bockmann
9 years ago

Hey Kenn

So exciting that you are building this infographic.

I am wondering how to best pick images to use with my blogs. I want to make sure that they are eye catching and relevant. Any thoughts?

My website is http://www.letyourdreamsbegin.com

Thanks!

Rebecca
Rebecca
9 years ago

Writing short, snappy titles that draw readers in can be a challenge. Do you write to the pain point or the resolution of the pain in the title?

Just thinking about this as I prepare my earliest coaching blog.

Mary Patry
9 years ago

Hi Ken,

I am a management consultant by day (employee), a business coach by off hours and an aspiring blogger dreaming of sharing relevant and inspiring life and leadership lessons. I have a website – http://www.iteffectivity.com. It is stagnant as my current consulting employer would prefer that I not post to it. I walk a fine line as they know I coach, support my doing it as long as I don’t compete with their core business. I am also taking courses to obtain my coaching certification. And I am a wife and grandmother. Thank goodness for a retired supportive husband who picks up much of the household burden.

Life is very busy, too busy. Sometimes I feel my time is not my own. If could make a living blogging it would enable me to build my coaching practice resulting in my ability to stop consulting.

As the primary income provider, how might I find the confidence to make that switch?

Jette
9 years ago

Hi Kenn.

I am an eating psychology coach and I blog about how to let go of overeating, binge eating, emotional eating and weigh- and body image issues.

My webpage is http://www.jetteuhre.dk/ (in danish).

I think my biggest problem with blogging is perfectionism. I really want to find a good system for posting blogs and vlogs – like once a week – but I am afraid to promise my readers too much. I want all my blog posts to be really good, relevant and SEO optimized, so I always make it such a big project for myself.

I want so hard to find a perfect “system” for blogging that I end up doing no blogging at all.

My other problem is that I have a hard time narrowing down different blogging themes to different blogs. Whenever I start writing a blog about one narrow subject, I can’t help but infusing all other related subjects into it and suddenly my blogpost end up being not just about one small thing but about everything my business is about!

Do you have any good tools to narrow down what you do in your business to many small bites of blogposts?

Thanks/ Jette.

Jette
9 years ago
Reply to  Kenn Schroder

Thank you so much. Yes I have a big online course I am selling, and I guess I could actually look into that and just choose small bites of the course to blog about. And oh yes… I used the 20 min. writing before, and totally forgot about it. I will try to set a clock next time I am writing 🙂 Thanks for your tips, and look forward to see the infographic.

Lorna Stewart
Lorna Stewart
9 years ago

I don’t have a blog yet because my biggest concern is whether I’ll be able to be consistent with it once I start it. I love writing but don’t have a lot of time and I’m afraid I’ll drop the ball wiht a blog.

Kym m Kennedy
9 years ago

My question. As I continue build my blog. What are some strategies to ensure I’m being of service to my readers.
http://www.kym Kennedy.com
Thank you.

Erica Tucci
9 years ago

One frustration that I have is how often should one blog? Once a week? Twice a week? More often? Less often?

My websites are http://www.ericatucci.com, http://www.sarahsgiftseries.com and http://www.radiantsurvivor.com.

Kenn, I am a life coach, but my focus has been on my children’s book series Sarah’s Gift that I started this year. I have been self publishing since 1998, but a traditional publisher has contacted me recently to take over the publishing of my series and possibly my other books. I am very excited about this.

I always enjoy your e-newsletters and have purchased your guide. Maybe one day, I will be able to take advantage of your courses.

Erica Tucci
9 years ago
Reply to  Kenn Schroder

Thanks Kenn for the questions. I will have to ponder them to see how my answers will help increase the effectiveness of my blog(s). I look forward to seeing the infograph.

E.G. Sebastian
9 years ago
Reply to  Erica Tucci

Erica, the more you blog, the more Search Engine “love” you generate (IF your blog posts are focused on a fairly narrow topic); ALSO, the more you blog, the more you’ll be perceived as the “go-to-guy” in your niche (as the site visitor browses your site, s/he’ll be blown away by the shear amount of content available on your site 🙂 ).

With that said, I wouldn’t stress about it. If you can blog once a week… or once a month… OR once a day – you can set a schedule to blog, or just do it whenever you can. The key is to keep doing it. (ideally, though, yes, at least once a week; and multiple times a week when possible).