Coaching Website and Social Media Strategy – Simple Diagram
Here’s a 3 part model for a coach website and social media strategy. It can get hairy to think about the moving parts when it comes to posting content online:
- What do you post on social versus website?
- What goes to your newsletter versus blog?
- How do you engage to bring people in and eventually hire you?
In short, think of your website as YOUR PLATFORM.
Website Social Strategy Diagram
1. Social media (public platform)
Think of social media like being out and about in real life — going the office, grocery shopping, out to dinner, and being in the community.
Engage like you would with real people. Keep it light, friendly, helpful, and authentic — like you would in public, at work, or in the park.
Say hi to new faces. Add connections. Be curious. It’s like meeting people at networking events or the local Starbucks.
2. Your website (private platform)
It brings people from “out there” on social to “in here” as a trusted friend or colleague.
These people you spend more time — people over for BBQs, or friends you play sports with, or sit with at church on Sundays.
For many new coaches, an email list (newsletter, subscribers, club, call it whatevs) is where to connect more deeply.
My weekly newsletter, Website Insights, is the main platform (an email list) where I teach, share, engage, support coaches. Where I can get on a platform and deliver to you all.
3. Share your offers (paid stuff)
This is where people pay for your coaching (programs, workshops, etc) for some serious progress.
This is often one-on-one coaching, but it can also be a workshop, your ebook, course, retreat, or other. There is lots of room for creativity.
Yep! Move people onto your platform.
Then you can engage like a pro.
As you can see, trust grows deeper with each platform.
TRUST is a must. ;D
