What is dead: creating a generic success-is-easy newsletter for which there are too many.
What is not dead: keeping in touch with potential clients with helpful, wanted information.
What will never die: using email to keep in touch with people.
So why do people say that newsletters are dead?
Mainly for what I said at the start – there are too many generic success newsletters. General messages about success teachings might have been hot at the start of the Web when there were just a few. But, in time, as we get used to the idea of being able to reach millions, we can be very specialized and still capture a large enough audience to do business with – to coach.
A reason I would suggest skipping on doing a “newsletter-style” of staying in touch is because the concept of a newsletter can seem like an overwhelming endeavor. With an opening introduction, a featured article, side tips, special offers and more, a new coach, learning business, with very limited resources, can get overwhelmed with such a production.
Some tips for an effective email keep-in-touch strategy:
- Make it fun – some coaches like to speak and send videos by email
- Write short bits – some use story-like letters with insights
- Write lots of free helpful information and less blatent promotion
- Focus your target market – it’s easier to a specific group with specific needs
- Blog – people can subscribe by email to a blog
So to summarize, the tactic of doing an generic success-coaching email newsletter may be dead, but the strategy of using email to stay in touch in a positive way is very alive.