100 Ideas for a Fascinating Freebie That Attracts Clients

Having a great freebie (that giveaway, free download, resource, tip sheet, report, video, etc) on your website does all kinds of magical goodness for attracting clients.

When done well, it:

• Builds your credibility high as a talented coach
• Educates your market so they can tackle their
• Drives people to your website for good reason — much better than the beggy “check out my site” line
• Generates leads if can capture an email address or entice recipients to get in touch for coaching (or buy something)
• Builds trust with people like a true professional (gurus who love their craft share their wisdom via information)

Essentially, a well-designed coaching freebie gives people a good taste of what you’re about, delivers value, and begins to foster a potential coach/coachee relationship.

However, it can take some work to pull one together. So, I suggest you do this.

For newbies to the marketing scene, a swift savvy first-go is to create a checklist of some sort — a tip sheet, a 1-pager list, or cheat sheet.

These work well because they are …

• easy to make, they can be a simple text document with an image
• readily accessible via a download link, or private link to a video
• super valuable if the content is chosen well

A good marketing move should be smartly chosen, but more importantly it’s one that you actually get done. And a simple freebie can do the trick.

A few examples for a checklist kind of freebie …

• 10 Point Health Checklist: Are you doing the basics for great health?
• The Before-You-Build Website Checklist – 16 Things for High Crediblity
• 12 Fight-Starter Words to Avoid, If You Want a Happy Relationship

I love OneLook.com for finding new words, I looked up words related to “checklist”.

I got a big list. 100 to be exact. And here’s that massive list which you can use to formulate your freebie for your coaching website.

As you can see, there’s a LOT!

I wrote a lot about free giveaways in The Coaching Website Guide as well as the rest of the content on your coaching g website. It might be worth having at hand as you work on your website.

Depending on your area of coaching and your website’s personality, seek words to suit.

Here are a few quick ideas that come to mind. Can you feel how the words fit the vibe you’d expect on the website?

• Profit ToolKit for Construction Businesses – Do You Have These Essentials?
• Relationship Reminders Diary : 7 Daily Reminders for a Loving Relationship
• Career Adventure Audit – 10 Points to Ponder to Discover Your Passions

Again, these can be simple one-page documents that provide handy information which shows you’re a pro while enabling you to follow up.

Are any ideas coming to mind for you? If so, post them below. Love to hear about them.